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Archive for the ‘Digital Marketing’ Category.

29 Aug / 2017

How Will Google’s Test My Site Update Benefit Website Owners?

Google’s Test My Site Tool

Posted by : Under : Digital Marketing 4 Comments

Google has a user-centric approach toward every business always. It aims to provide the users with the best experience and it has, all these years, uncompromisingly served to achieve that goal. Regardless of how big your business is, if it does not appeal to the users for any reason, Google will never rank your website at the top of its Search Engine Results Pages (SERPs). All its algorithms and updates have rolled out time and again to enhance user experience in terms of content relevance, qual...
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22 Aug / 2017

How To Effectively Measure The Success Of Digital Marketing?

Measure The Success Of Digital Marketing

Posted by : Under : Digital Marketing 4 Comments

A successful digital marketing campaign stands for optimum lead generation, increased user engagement, maximum conversion and a strong social media presence. Not all digital marketing campaigns aim to achieve millions of dollars. Some aspire to enhance brand awareness or increase the number of subscribers. But, How do you know when you have reached that goal? Moreover, How do you know whether your campaign is moving in the right direction? Numerous tools in the web world strive to provi...
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03 Jul / 2017

How Can Startups Benefit From Digital Marketing?

Digital Marketing Startups

Posted by : Under : Digital Marketing 5 Comments

You are living in a digital world, where all buying decisions are largely dependent on your online presence. Gone are those days when the popularity of a brand solely depended on the years of its existence and deliverance of quality products, e.g. Nokia, Reebok, Raymond, Woodland, Park Avenue, Gillette, and others. Although these businesses are still doing well and are held in high esteem, they are not the only ones competing for consumer attention today. A number of new companies have establish...
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25 Oct / 2016

Why and How to Use Hashtags on Social Media

Hashtags on Social Media

Posted by : Under : Digital Marketing 4 Comments

Remember those days when the ‘hash’ symbol used to be just another button on the telephone dialpad? Well, that’s all history. With social media having taken the world by storm, there is probably no one who is unfamiliar with this symbol. In fact, the symbol ‘#’, also called the ‘hashtag’, is so popular that it has been added to the Oxford dictionary. However, it is appalling how the internet savvy generation actively misuses this symbol without realizing its true utility. The I...
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26 Jul / 2016

Guide to Content Based Lead Generation in Digital Marketing

Content Based Lead Generation

Posted by : Under : Digital Marketing 7 Comments

If you are reading this right now, it means that you are in desperate need of leads for your business. Whatever the reason be, it happens to the biggest businesses at some point of time. Well, fret not, because we are here to help you out with the process. In the modern SEO field, there is a constant demand of rich online content for the websites and if your website content hits the mark, you gain the trust of your customers. Yes, as simple as it might sound, most businesses fail to generate...
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04 Jul / 2016

Leverage the Power of Digital Marketing

SEO

Posted by : Under : Digital Marketing 6 Comments

Digital marketing can yield effective results due to some very advantageous aspects including, effective targeting options, relevant marketing and facilitating conversions of potential leads. Almost all types of businesses are now making their online presence due to the advantages that are associated with it. So, you need to know how to boost your digital marketing efforts. Following are some useful ways to proliferate your reach in digital marketing channels: 1. Firstly, if you own a website...
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03 Jun / 2016

Digital Marketing – Current Trends & Future

Digital Marketing Future

Posted by : Under : Digital Marketing 6 Comments

The digital marketing is ever changing, and the future scope of digital marketing industry is determined by the developments and ideas that call for unified interworking of different mediums. Marketers are constantly looking into the future and trying to predict the next big trend to stay updated and in the league. Here are some trends that will determine the future of digital marketing: Mobile is the center of marketing: From smartphones to wearable gadgets and tablets, the evolution of...
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