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Archive for the ‘Digital Marketing’ Category.

16 Apr / 2019

What Factors Can Bring Your Website Traffic Down?

factors affecting web traffic

Posted by : Under : Digital Marketing No Comments

So you have your website running. Business is good, the sales are coming in, and everything is on track… Then you notice something. Your site analytics show that for some reason, your website is not getting as many visitors as it used to. True, all businesses strive for more traffic. Human nature (and seo services!) drives us towards getting more and more traffic to our web property. This is simply because more traffic to your website means greater customer outreach, quality engagement, ...
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11 Mar / 2019

Digital Marketing For The Travel Industry – The Benefits

Digital Marketing For The Travel Industry

Posted by : Under : Digital Marketing 2 Comments

The wide reach of globalization has led to the expansion of the travel and tourism sector. Like other sectors of the economy, the travel and tourism sector is increasingly using digital technology to reach out to its customers and provide them with a seamless user experience. Furthermore, the digital transformation of the industry has greatly facilitated user engagement and experience. “Travelling, it leaves you speechless, then turns you into a storyteller.” - Ibn Batuta. With growing...
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13 Jul / 2018

Infographics for Digital Marketing Trends in 2018

Digital Marketing Trends Infographics

Posted by : Under : Digital Marketing 2 Comments

With the rise in the significance of digital marketing, every business needs to develop a full-proof marketing strategy. There are numerous digital marketing technologies and tools available in the market, however, 2018 is witnessing a monumental change in the industry trends. With trends such as chatbots, interactive content and video marketing on a rise, businesses are undertaking a massive shift to these inclinations when designing their strategies. Here is an infographic that summarizes t...
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28 Mar / 2018

The Interesting Path Digital Marketing Trends Will Take In 2018

Digital Marketing Trends 2018

Posted by : Under : Digital Marketing 6 Comments

After the internet saw the seeds of both organic and paid search techniques achieve remarkable evolution, the recent few years in the world of digital marketing services have experienced a number of innovations. One of these is the tremendous utilization of the potential of social media platforms, a trend that dominates today’s marketplace as well. It will be fair to say that the world has accepted the smartphone as its go-to, private and diversified platform for consuming marketable informati...
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28 Feb / 2018

Social Media – A Bane or a Boon? Understanding the Risks

Social Media - A Bane or a Boon

Posted by : Under : Digital Marketing 9 Comments

Social media is a powerful tool for business if properly handled. It can help a lot in generating business leads and also produce a brand image of the company. Research conducted into the importance of social media has proven its benefits for public-organization relationships. Businesses can now hope to reach a wider audience base by effective social media marketing through the various social media platforms. Prior to the popularity of social media, businesses used to advertise about their pro...
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13 Nov / 2017

How to Increase Conversions through Content Marketing

Conversions through Content Marketing

Posted by : Under : Digital Marketing 7 Comments

Are you one of those content creators who writes brilliant content that gets many likes? Are you of the opinion that getting likes is the be all and end all of content marketing strategy. Well, let me politely remind you that is not exactly the case, for marketing through content creation is about converting your readers into generating revenue. Sounds farfetched or unrealistic? Not quite! For unless your content brings in revenue it would become unsustainable in the long run. So, what needs to ...
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29 Aug / 2017

How Will Google’s Test My Site Update Benefit Website Owners?

Google’s Test My Site Tool

Posted by : Under : Digital Marketing 7 Comments

Google has a user-centric approach toward every business always. It aims to provide the users with the best experience and it has, all these years, uncompromisingly served to achieve that goal. Regardless of how big your business is, if it does not appeal to the users for any reason, Google will never rank your website at the top of its Search Engine Results Pages (SERPs). All its algorithms and updates have rolled out time and again to enhance user experience in terms of content relevance, qual...
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22 Aug / 2017

How To Effectively Measure The Success Of Digital Marketing?

Measure The Success Of Digital Marketing

Posted by : Under : Digital Marketing 6 Comments

A successful digital marketing campaign stands for optimum lead generation, increased user engagement, maximum conversion and a strong social media presence. Not all digital marketing campaigns aim to achieve millions of dollars. Some aspire to enhance brand awareness or increase the number of subscribers. But, How do you know when you have reached that goal? Moreover, How do you know whether your campaign is moving in the right direction? Numerous tools in the web world strive to provi...
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03 Jul / 2017

How Can Startups Benefit From Digital Marketing?

Digital Marketing Startups

Posted by : Under : Digital Marketing 6 Comments

You are living in a digital world, where all buying decisions are largely dependent on your online presence. Gone are those days when the popularity of a brand solely depended on the years of its existence and deliverance of quality products, e.g. Nokia, Reebok, Raymond, Woodland, Park Avenue, Gillette, and others. Although these businesses are still doing well and are held in high esteem, they are not the only ones competing for consumer attention today. A number of new companies have establish...
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25 Oct / 2016

Why and How to Use Hashtags on Social Media

Hashtags on Social Media

Posted by : Under : Digital Marketing 4 Comments

Remember those days when the ‘hash’ symbol used to be just another button on the telephone dialpad? Well, that’s all history. With social media having taken the world by storm, there is probably no one who is unfamiliar with this symbol. In fact, the symbol ‘#’, also called the ‘hashtag’, is so popular that it has been added to the Oxford dictionary. However, it is appalling how the internet savvy generation actively misuses this symbol without realizing its true utility. The I...
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