29 Sep / 2016
The web is a vast storehouse of knowledge and with people becoming more and more internet savvy, search engines have become an integral part of our lives. Companies like Google and Microsoft are actively investing in their respective search engines to keep up with the growing demand for information. However the endeavor does not end there. Search engine providers have to improve the search algorithms continuously, add new features and look into further innovations. Over the years, searching on G... Read More
12 Feb / 2016
Having a well visible website for a start-up business is imperative for ensuring its growth and resultant success. A website plays an important role for shedding a light on your company/services/business. After you set up a website, you need to make people find it over the internet. It is possible through prudent Search Engine Optimization.Search engines are the gateways for information on the highway of internet and Google is the undoubted king of them all. Only by giving a ‘search’ in Goog... Read More
21 Aug / 2015
Nowadays, many businesses prefer to go for single page websites as they think it will reduce the cost of development. However, as a usual practice, search engines work great with multiple page websites. There is nothing to worry as reputed search engines recognize single page website for optimization.
Now the question is how to optimize a single page website?
Go for Pagination
Web crawlers are comfortable working with paginated structure, which is related with multi page layout. The re... Read More
24 Jun / 2015
In the race to stand 1st in local search results, one must use some tactics. It is like playing a chess game. However, many companies have yet to accumulate all their chessman on the board to win the game.
Consumers seek out numerous products typically in local brick and mortar stores. If you own such a business, you are lucky if you appear in Google or Bing search result, because Google and Bing are very much bias toward business category names.
However, in several instances stores have a... Read More
03 Jun / 2015
Local Search Engine Optimization addresses this need for citations as its purpose is to increase visibility of your local business in Search Engine Results Pages (SERPs) within a particular targeted geographic region. The main focus lies on "local intent" and queries having geographically related keywords that return results in Google, Bing or other search engines.
Citations can be a quick win as they help customers find your business. Citations impact local search ranking strategies as searc... Read More
12 May / 2015
There is a growing clamor in the web industry about the Search Engine Optimization, or SEO, but there are only a few who have come close to the concept. Despite a myriad sites explaining what SEO is, and why is it important for any business, many entrepreneurs have taken the system for a ride, ignored the basics and thrown their businesses in a state of total disorder. While big companies have the means to rectify what’s gone wrong, small companies find it tough to remedy the damage and reposi... Read More
27 Apr / 2015
In the race of small businesses, you would definitely want to see your venture ahead. You might have thought to consider search engine optimization techniques, but not sure, if it will work for you. When you are starting a new business, you need to reach target audience. Right SEO can feature your website in top search results, which means more prospects can visit your site, and thus your business can boost. However, the important fact is choosing the right techniques and SEO can change your bus... Read More
08 Aug / 2014
Smartphones and tablets are ruling the gadget world at the moment with more and more number of people making them a part of their daily lives. This has also led to the growth of responsive web design which is aimed towards making websites work across devices of varying screen sizes. After its inception in the year 2012, responsive web design has taken the world by storm with primary focus on providing the users with a consistent experience throughout different devices. Before this designing appr... Read More
25 Jun / 2014
While carrying out the SEO of your site, you need to be quite careful these days. There are plenty of strategies that worked fine till some time back but, not anymore. It is important for you to keep updated with what proves beneficial and what not. These are few of the SEO strategies that can really affect the reputation of your website.
Optimized Anchor Text
The use of anchor text along with keywords has been a popular choice of SEOs over quite a period of time. The best part is that, it... Read More
23 May / 2014
On 20th May, 2014, Matt Cutts from Google announced through Twitter that Google Panda algorithm latest version 4.0 has been released. It is believed that the primary reason for the Panda algorithm update release is to stop websites with poor quality of content achieve higher ranking in Google search results.
The first Panda update was released on 24th February, 2011 and was basically designed to increase the number of good quality content websites in search results and push down websites wit... Read More