14 Jun / 2019
The evolving digital trends and the need to be at the top of search results, are the reasons as to why Search Engine Optimization(SEO) has gained momentum in recent years. Even statistics point to the effectiveness of SEO with around 57% of B2B marketers stating the importance of SEO in generating leads over other marketing activities (Source: junto.digital) Needless to say, businesses these days leverage SEO services in India to derive outcomes such as increased traffic, improved brand visibili... Read More
13 May / 2019
You have created a great looking website featuring your products and services, and now, are waiting for a miracle to happen – people to start visiting your website and make sales. However, things do not always go according to plan as thousands of businesses with websites on the World Wide Web have discovered to their dismay. Yes, digital marketing is the way to popularize your website to your target customers and generate leads, but is it enough?
You do have the option of implementing PPC a... Read More
30 Apr / 2019
You put your search query on a search engine and get an expansive list of websites on the Search Engine Result Pages (SERPs) in return. What would be preferable to you? An ambiguous list of websites or a structured one with better information? Should you prefer the latter, then you must know the display of a structured list of websites with better information is the result of a technique called the Schema Markup. The technique works at the backend and optimizes a website to increase its visibili... Read More
25 Feb / 2019
With more number of customers moving online to look for information, products or services, businesses want their websites to get high visibility. This has brought into sharp focus the utility of Search Engine Optimization or SEO in letting websites feature high on Search Engine Result Pages (SERPs). If statistics are to be believed then around 50% of mobile users visit physical stores within one day after doing an online search (Source: Google 2018.)
The rush to rank high on SERPs and generat... Read More
29 Oct / 2018
“Successful SEO is not about tricking Google. It’s about partnering with Google to provide the best search results for Google’s users.” - Phil Frost.
In the competitive world of online business where hundreds of websites aim at getting the attention of customers, businesses engage result driven SEO services to realize their goals. However, as any best conceived plan may go wrong, so can be your SEO strategy. You spend hours in brainstorming to strategize and finetune your SEO executio... Read More
29 Sep / 2016
The web is a vast storehouse of knowledge and with people becoming more and more internet savvy, search engines have become an integral part of our lives. Companies like Google and Microsoft are actively investing in their respective search engines to keep up with the growing demand for information. However the endeavor does not end there. Search engine providers have to improve the search algorithms continuously, add new features and look into further innovations. Over the years, searching on G... Read More
12 Feb / 2016
Having a well visible website for a start-up business is imperative for ensuring its growth and resultant success. A website plays an important role for shedding a light on your company/services/business. After you set up a website, you need to make people find it over the internet. It is possible through prudent Search Engine Optimization.Search engines are the gateways for information on the highway of internet and Google is the undoubted king of them all. Only by giving a ‘search’ in Goog... Read More
21 Aug / 2015
Nowadays, many businesses prefer to go for single page websites as they think it will reduce the cost of development. However, as a usual practice, search engines work great with multiple page websites. There is nothing to worry as reputed search engines recognize single page website for optimization.
Now the question is how to optimize a single page website?
Go for Pagination
Web crawlers are comfortable working with paginated structure, which is related with multi page layout. The re... Read More
24 Jun / 2015
In the race to stand 1st in local search results, one must use some tactics. It is like playing a chess game. However, many companies have yet to accumulate all their chessman on the board to win the game.
Consumers seek out numerous products typically in local brick and mortar stores. If you own such a business, you are lucky if you appear in Google or Bing search result, because Google and Bing are very much bias toward business category names.
However, in several instances stores have a... Read More
03 Jun / 2015
Local Search Engine Optimization addresses this need for citations as its purpose is to increase visibility of your local business in Search Engine Results Pages (SERPs) within a particular targeted geographic region. The main focus lies on "local intent" and queries having geographically related keywords that return results in Google, Bing or other search engines.
Citations can be a quick win as they help customers find your business. Citations impact local search ranking strategies as searc... Read More