Making your website to feature in the top sections of the Search Engine Result Pages (SERPs) has become essential to reach your target customers, generate leads, and drive conversions. To achieve these objectives, a number of SEO tools and methodologies are used including creating backlinks. Establishing backlinks from reputed or not so reputed sites, either using in-house resources or engaging a SEO agency in India, can help your website in deriving the much needed page rank or link juice. Among the type of backlinks, the names Dofollow and Nofollow are much talked about. The following Infographic explains the two in a succinct way.