Essential Features for Your Business Website in 2015

While building your business or corporate website you had been told to include certain features that would provide the required boost you are looking for. However, if you have not changed or updated your website recently, then it is time to do so. Competing with the contemporaries has become tougher nowadays. If you want to reach out to your target audience successfully then the need of the hour is to update your corporate or business website keeping in sync with the latest trends. Since businesses went online, one thing has been in constant demand – the need to adapt to the behavior of the customers. For the e-commerce websites it is a must to evolve their customer interactions so that the amount of successful purchases increase.

With the website design trends in continuous flux, here are some of the points that both the business owners and designers need to keep in mind while building corporate websites –

Storytelling

This is one of those trends that will be pushed further in 2015. In fact there is a quite a buzz regarding how the online businesses should tell well woven stories to connect with their customers better. The idea is good, undoubtedly. But the problem is what to tell and how. If you think that there is lot of investment involved in this process, then think again. WordPress powered sites can provide affordable solutions. Aesop Story Engine allows you to amalgamate a number of media and narrate a wonderful story to the customers. This method of telling the brand story is a powerful tool to engage more and more customers and to set you apart from the competition.

Pay Attention to the Backgrounds

This is one of the most underused elements in your web design – the background of the webpages. There are several websites that use simple dark font against a white background. If you are not utilizing the background images, then you are missing out on a huge opportunity to attract consumers. Although there has been a considerable rise in the use of background images but the ability to use more than the mere static images opens up a world of new possibilities as far as designing is concerned.

For instance, the HTML video allows embedding a complete responsive HD video in the background irrespective of what your call to action or sales page is. For a business, the design must be simple yet effective. It should be able to play on the buyers’ minds.

Opt for Animations

In the last few years, the web designers have been pushing off the animations. But the current website design trends. suggest that animations have arrived as the next big thing for the business websites. One of the primary reasons behind this is the evolution of animations as better and more sophisticated tools. The web designers have discovered that these components can be used in more subtle ways to get the desired effect. Transition, motion and gestures are some of the features that are utilized while incorporating animations.

How about Ghost Buttons?

On the face Call to Action buttons are simply out of vogue. The elegant, transparent surfaces blending seamlessly with the background are the latest trend as far as the buttons are concerned. They are separated from the background with the help of a border. Known as the ghost buttons, these are slightly larger than the usual buttons. They must be placed in the key locations on the webpage as well. However, if you think that their clean and simple look leads to less number of clicks, then that’s not how they work. On the contrary their smooth interaction with the background makes it easy to catch the attention of the browsers.

Cards in Web Design

This is one effective enhancement that can be used while designing a business website. The cards can be utilized as starting points so that the visitors can plan how they want to interact with the website content. This feature can be used to present an engaging preview. It is expected that in 2015, the Card Design will be more appealing and versatile to enhance the media and interactive preferences.

Bet on Microinteractions

When it comes to web design what matters is how much can you innovate. What is in today will go out of vogue tomorrow. The best way to engage the visitors is to look for original and new methods while designing for business websites. The best way to find out solutions is by interacting with the visitors. Every time you are requesting from an input from the user, you create a form of interaction. Thus, such a microinteraction creates more opportunities for interacting with the customer for inputs in the future as well. Email subscription boxes are classic examples in this regard. 2015 will probably witness more such changes.

With such potentials easily available and the cost becoming less prohibitive, business website design in 2015 surely looks promising.