After a devastating start at the share market, it seems that Facebook is desperate to boost its profit margin. The social media giant recently released a gambling app for the UK users that is developed by famous online gambling operator, Gamesys, and named “Bingo Friendzy”. This is the first Facebook app that will pay real money to winners.
Users all over the world reacted against this app saying it can damage the morality of young children. This is because Bingo Friendzy features cartoons that people think target kids. However, Facebook has said that they are using strict “age-gating” security to keep below 18 users away. The company also said that only UK users will be able to use the app and Facebook has no plans to bring it to other countries.
Meanwhile, Facebook’s biggest gaming partner, Zyanga, has expressed their wish to enter the online gambling business very soon. They may launch real money gambling versions of their popular games next year.
World’s number one social media site generally takes 30% share of the total revenue from its partners, but will they maintain the same system for Bingo Friendzy? When asked about the revenue sharing agreement with Gamesys, Facebook didn’t reveal the exact details.