Search engine optimization campaigns have indeed become a mandatory aspect for any website trying to capture the attention of its target audience. There are premier SEO companies offering a range of effective services for your assistance and Google also brings in some free tools which would assist you in optimizing your site and enhancing the PageRank. Here we will discuss a list of Google SEO tools that are offered free of cost. We have website optimization tools, keyword tools, backlink enhancement tools, and much more. Let’s have a look.
This tool is inevitable for measuring conversions and sales. It gives you a convenient access to the manner in which your visitors behave. Through this you can comprehend the areas in which your website is recording good performance, evaluate the extent to which your social media campaigns are successful and develop ads that are better targeted. This tool comes free of cost for users whose total page view is less than 5 million within a month.
Google Webmaster Tools
These free tools reveal to you the manner in which Google crawls as well as indexes your website. Here you can have a good insight into any issue that Google is facing while indexing the URLs of your site. It helps you in the identification of topmost search queries that are driving traffic towards your website as well as the links to the site. In order to enhance your site’s visibility it is advisable to share significant information, such as the frequency with which the main pages change.
Google Adwords Keywords Tool
This free tool offers a great means to arrive at keyword ideas and hit upon the best text that would suit your target audience. You can conveniently identify the phrases or words that would drive the maximum amount of traffic to your website. Once you are planning to make use of Google AdSense, find out which keywords have the potential to derive the maximum profit.
In the words of Google, the term Google Alerts refers to emails sent to you once Google comes across new results that are in line with your search term. The results can be newspaper articles, blogs or web pages. Enter a key phrase or keyword, the kind of data you wish to retrieve, the result volume you prefer and get everything trough email. Moreover, with this free tool, you can keep track of the latest applicable Google results or monitor other players in your domain.
Popular search terms can be obtained through Google Trends. The ongoing trends pertaining to manifold search terms can be compared and you can also obtain the number of daily unique visitors in case of multiple sites. Make the best of the trends in your campaigns to attain an edge over your competitors.
Google Ad Planner
Planning an efficient advertising campaign online is very convenient with this free tool. It can also be leveraged to search competitor websites against parameters such as traffic statistics including keywords searched and page views. The information can be utilized to drive a very successful campaign.
Google Page speed
This can be used for analysis and optimization of your website. You would be able to identify the reason in case your site is too slow and go for application of best practices to enhance the speed. Reduction of the page loading time can bring down the bounce rates and boost the conversion rates, thereby also encouraging the site’s health.
With the help of Merchant Center, you will be able to upload the product data pertaining to your site so that it is made available to Google Product search as well as other such Google search services. In this way, shoppers can conveniently locate your site.
Google Site Map
Google Site Map gives you a means to notify Google regarding the pages on your site. Creation and submission of a site map ensures that Google is aware of all the pages of your website, including the URLs that might not be located through the normal crawling process of Google. Site Map can be used to render site information to Google, such as update schedules or content metadata.
This comprises the social media platform of Google that enables sharing, collaboration and creation. If you start off with a Google+ account and enhance your brand through Circles, it goes a long way in ensuring high PageRank and increased number of backlinks to your website.
These free SEO tools help a lot in effective optimization of your website. Moreover, if you consider taking expert assistant of a premier search engine optimization and social marketing agency, it leads to increasingly positive results for your website, brand and business.