Guest blogging is one of the favorite activities of webmasters for link acquisition and so far this SEO strategy worked wonderfully. After Panda and Penguin updates, SEO professionals paid more attention to guest posting because Google suggested that guest posts can improve a website’s SERP ranking.
However, Google’s Matt Cutts recently said that they will penalize guest bloggers and the site where they are posting their articles, if the content quality is poor. He clearly said in a video that if a company hires a truly great author for writing guest articles and readers like it, then they have no problem, but if an author starts article spinning or the site owner starts accepting low quality articles, then both of them should prepare for a penalty.
So, what should you do? Should you stop writing on other people’s blogs? There is no need to stop writing or disallow people from posting in your site, but you need to be more careful in future to keep your site safe from Google’s wrath.
What Writers Can Do?
What Blog Admin Can Do?
Google is making things difficult for content writers and SEO professionals. However, you can’t blame them for these strict rules as web is overflowing with spam content and the search engine giant is rigorously trying to offer users the most relevant information. If both blog admin and writers maintain content quality guidelines, then they can certainly reap the benefits of guest blogging.