Guest blogging is one of the favorite activities of webmasters for link acquisition and so far this SEO strategy worked wonderfully. After Panda and Penguin updates, SEO professionals paid more attention to guest posting because Google suggested that guest posts can improve a website’s SERP ranking.
However, Google’s Matt Cutts recently said that they will penalize guest bloggers and the site where they are posting their articles, if the content quality is poor. He clearly said in a video that if a company hires a truly great author for writing guest articles and readers like it, then they have no problem, but if an author starts article spinning or the site owner starts accepting low quality articles, then both of them should prepare for a penalty.
So, what should you do? Should you stop writing on other people’s blogs? There is no need to stop writing or disallow people from posting in your site, but you need to be more careful in future to keep your site safe from Google’s wrath.
What Writers Can Do?
- Contact webmasters that belong to your niche. For instance, if you like to write articles on “web design” then approach only web design related blogs.
- Stop article spinning.
- Don’t link sites that are not related to the theme of your post.
What Blog Admin Can Do?
- Never publish low quality posts. Information given in an article should be genuine and satisfy the readers.
- Make sure that the author is authentic.
- If a post contains links, check the value of those links. If outbound links refer to a poor quality site, then it may damage your page rank.
- Never post any duplicate article in your site.
Google is making things difficult for content writers and SEO professionals. However, you can’t blame them for these strict rules as web is overflowing with spam content and the search engine giant is rigorously trying to offer users the most relevant information. If both blog admin and writers maintain content quality guidelines, then they can certainly reap the benefits of guest blogging.