Brochure is mainly designed for reflecting a company’s objective, professionalism and competence. In the true sense, it energizes the prospect of an organization and thus contributes in the profit maximization. Being a promotional tool, brochure can drive the prospective clients to know more and more about your company.
While designing a brochure, the brochure designers must keep certain things in mind. Some of the golden rules that need to be followed while developing a brochure design are as follows:
- Use of Catchy Headline and Complimenting Image
The headlines used in a brochure should always be eye captivating and you should insert pleasing images with it. This is done because people mainly notice these two things first and then moves on to the rest of the information. However, make sure that the basic benefit or the unique selling point remains highlighted at the front page.
- Try to Know about your Prospective Clients
Since brochures are designed for the customers, the designer must investigate what are the things they love, what are the languages they use, what are the tones they like and of course what are their interests. If you can get all these answers it can be expected that you will be able to develop a useful brochure.
- Make the Brochure Informative
From top to bottom the brochure should be informative. But it should not be cluttered with unnecessary facts. A person should always adopt a conversational tone for writing content for a brochure. Otherwise people will loose interest to go through your brochure.
- Make the Brochure Simple
Through a brochure promotional messages are conveyed to the prospective customers. So, keep the brochure design simple so that the readers can easily get what you are trying to deliver.
- Set Images on 300 Dots Per Inch Resolution
It is observed that less than 300 dots per inch images become blurred. So it is better to maintain this resolution.
- Customize your Brochure
By adopting different folding styles one can personalize his/her brochure. However, the style should be selected on the basis of your business type and situation.
- Highlight Special Offers
Customers are always interested in special discounts. So, it is advisable to highlight those points in a brochure.
Usually designers of a good brochure design company follow these above-mentioned techniques for the purpose of making their clients’ brochures attractive and useful.