04 Aug / 2021
Simply put, a brochure is a visual marketing tool that showcases an organization’s services and products. It can give you an edge over your competitors and help you stay ahead of the curve. Brochure design is not completely limited to the images or layout that you want to use. Rather, it is a combination of elements working together in harmony that makes sure your brochure evokes reliability and trustworthiness. Elements like the font, the content, and even the type of paper on which your broc... Read More
25 Nov / 2020
The outbreak of the COVID-19 pandemic compelled businesses to modify strategies and implement innovative measures in order to survive and thrive amidst the adversities. It’s quite natural to overlook the matter of logo design during the crisis. However, in a time when more and more companies are creating an online destination and trying to grab people’s attention, you cannot afford to overlook any aspect of your business. Remember, every element of your business - as small as a logo or as va... Read More
28 Sep / 2020
Creating a distinct brand identity is important for any business.
Everyone knows that – nothing new. The problem is, most often, people are confused about the concept of brand identity. If you think a brand identity is some of the visual elements like website, logo, product packaging, and such – you are not on the right track, my friend! And it’s very likely that you are going to waste a lot of money without any gain. Let’s cut through the confusion first. Brand identity depends o... Read More
06 May / 2020
Let’s start today’s article with a fun game. Close your eyes and quickly recall some brand logos. ...Time’s up! Your brain must be filled with a lot of logo designs and shapes but we can guess each of you has recalled at least one or two (or even more!) logos that have a circular design. Magic? Not really! Actually, circular logos are one of the much-used and most acknowledged logo forms these days. Various businesses are using such shapes to enjoy the benefits of their round a... Read More
23 Apr / 2020
A new wave is hitting the logo design industry – neuro design. The professionals are experimenting with this recent buzz to create an impactful logo and grab eyeballs of the target audience.
If you are not yet introduced to this, it is high time to learn all about it. What is neuro design? Why is everyone discussing it? And of course, how to master it? You will find answers to all the questions in this blog. So, keep reading!
What is Neuro Design
You already know that to capture the atte... Read More
16 Apr / 2020
Do you believe having an artistic bent of mind? Is doodling your passion? Great! You may have a bright future as a logo designer! And given the rapid demand for corporate identity design services in today’s competitive age, logo designing can be a rewarding career!
But there’s a catch!
Only an artistic mind is not enough to be a logo designer! You need to acquire adequate skills to make a mark in this industry. Wondering what are these skills? Keep reading!
Skills Required to be a Success... Read More
10 Apr / 2020
Before getting to the main section, imagine a scenario: you attended a business meeting and discussed with others about your company, services, and products. And you have made a decent first impression about your company. But what happens once you part ways! This is where a brochure can be your spokesperson. As you can understand, a poorly designed brochure will ruin your impression and evoke a negative brand image. And a remarkable design will automatically grab people’s attention an... Read More
24 Dec / 2019
Are you a start-up looking to get a head start in your business niche? The first thing you should consider is creating a strong brand identity, which would set you apart from others. This is where designing a logo comes into play for giving your brand the much needed visibility. Remember, in the highly competitive business landscapes of today, unless your brand has a recognizable ‘face’, you will find it difficult to achieve traction from your target customers. Just one glance at the ‘half... Read More
10 May / 2018
Before the advent of the digital age, businesses used to design logos that went well with their business cards and letterheads. The logos allowed them to go for an easy branding exercise without being overly concerned about their implementation across marketing channels. However, logo design services or rather, the objectives of logo design have changed considerably with the rise of the social media platforms. Furthermore, the growing penetration of smartphones has brought about a significant ch... Read More
05 Sep / 2016
Imagine spotting your own creative design on the billboards with some other name attached to it. Call it plagiarism or your folly, you just lost your design to a corporate behemoth. Saddening as it is, you could have always avoided it, had you put in a little effort and copyrighted it. But then, you were always reluctant to taste the legal waters, even if it cost you your own designs. Today, the concept of copyright has changed completely as more and more people are trying to protect their creat... Read More