Home Blog Graphic Design Services How to Differentiate Corporate Identity from Corporate Image
When it comes to marketing your business, corporate identity and corporate image happen to be the two most important marketing tools. These days, we find people use these two terms interchangeably. While they seem to be somewhat similar at first, they are quite different once you get to know the meaning.
Let’s clear the confusion today.
Corporate identity is concerned with your company’s visual appearance. Logo, website, stationery items – both electronic and paper (signage or retail outlet design) and other items like company name engraved pens or mugs, brochures, employee uniforms – these fall under this category.
The primary reason for a corporate identity design is to create brand awareness so that it becomes easier and convenient for people to identify your business amongst the crowd.
If you are planning for a strong corporate identity design for your business, bear the following two points in mind:
Take Nike’s swoosh or Coca-Cola’s white script on a red background for examples. Both of these are the instances of corporate identity driving instant recognition.
Corporate image on the other hand, is how the audience perceives your business. Put in simper terms, this is what people say about your brand when you are not in the room. You can consider it to be your reputation.
An effective corporate image of your business can be built through the following ways:
If we carry the earlier example of Nike, why would you opt for Nike instead of a random local brand when it comes to buying sports shoes? That’s what brand image does!
Enhancing your brand image by implementing different measures should remain your key focus to build a good reputation in the market. You should always try to communicate the positives and success of your business to a wide group of audience. This helps to create a good impression about your business and encourage the audience to use your services and/or products. This affects your business reputation and increases your exposure throughout various prospective markets leading to new opportunities of growth and profit.
Remember, your brand image is everything related to your brand – its attributes, performance, service, quality, support, values, and everything in between. Managing and protecting your business reputation is another vital task which demands thorough attention and dedication.
As the market is getting fiercely competitive, a little mistake can wreck havoc when it comes to your business reputation. Quick response to client’s queries along with maintaining a quality service will help you to create a strong brand image in the market.
The CEO of WebGuru Infosystems, Mr. Raju Chakraborty writes from a place of experience on websites, app development, and digital marketing.