Color is the very essence of life. Without the existence of color, everything thing will appear blurred and bleak. We crave it, we seek it and we create it to make our surroundings more refreshing, rejuvenating and of course more colorful. No matter whether the color is white, black or green, each color has its distinct effect and significance. They can cast a powerful impact on the minds of men and can also influence the behavior of people to some extent. Some of them also have a soothing effect, whereas some of them can stimulate us or energize us. The importance of color combination has had its effect in the online industry, as it can control the decision making power of a consumer. According to a survey conducted by Institute of Color Research, a large section of consumers make a quick assessment of a product within one and a half minute and the base of this quick assessment is its color combination. Therefore, using right color combination in a website can do or undo your chance of getting success in the virtual world.
Choosing inappropriate color combination in website design, can have a devastating effect on a company’s marketing campaign. If a web designer uses wrong color combination in a website, visitors will keep bouncing back from that website. The nature of a business organization needs to be reflected in its Website’s color combination otherwise, it will end up sending wrong message to its targeted audience. This is the reason why we need to have a fair concept about the significance of different colors. Here we are discussing the symbols of different colors and their effect on web design industry.
Here we have summed up the significance and feelings that are associated each individual color:
- Green: stability, rejuvenation, tranquility.
- Blue: stable, dependable, professionalism, reliability.
- Red: excitement, power, boldness.
- Grey: traditionalism, practicality, intelligence.
- Yellow: youth, humor, warmth.
- Pink: friendship, feminine, love.
- White : purity, calm. The best choice for backgrounds.
- Orange: flamboyant, heat, health.
- Black: authority, strong,technical.
- Brown: endurance, productivity, masculine.