When it comes to designing a new website, a question that again and again arises is how to select the most effective colours. For a website choosing the right colour palette is crucial to communicate your message, present your product or service, and, if yours is online business, sell your products. Everyone has favorite colours, but the way those colours are interpreted may perhaps differ from culture to culture. Colour communicates far more than generally people realize. Selecting wrong colours can be a disaster for your site. Working with a leading website design company can help you select your colour palette.
Furthermore, your visitor demographics can make a difference in how colours are perceived. Young people are attracted more towards saturated colours than adults, who may find them offensive or garish. Strong colour contrasts may also drive older visitors away. While young people might positively respond to new colour trends, these fashionable colours could be overused and go out of style as quickly as they come into view. Background and text colour choices also influence readability, which can be a concern for older visitors and people with visual impairments.
Let’s take a closer look at the list of colours and their potential meanings.
In present times, many websites clearly reflect the negative effect of wrong colour selections. People often select colours to ‘dress-up’ their website without any regard to objectives of the site.
Colour Selection Tips
Colours are selected that conflict with your brand, service or products.
Colour harmony is an extremely important criterion for choosing website colours when designing a website. Professional website designers recommend selecting a moderate number of colours, for example, four or five colours in addition to black and white should be sufficient. Too many colours create discord, make it difficult to read and navigate the website, thus distracting the user.
The CEO of WebGuru Infosystems, Mr. Raju Chakraborty writes from a place of experience on websites, app development, and digital marketing.