Importance of SEO in a Website Design

Proper designing is needed in order to make a site visually appealing; on the other hand search engine optimization is needed in order to increase traffic to the site. It also helps the sites to get good ranking in the search engine result page (SERP). So, till now there is a controversy regarding which is more important SEO or website design? In fact webmasters of a good website development company also suffer from confusion regarding the fact that how much time they should devote in those two things.

There is no doubt in the fact that both of these are important parts of web development. So, first try to know what is exactly meant by the website design and search engine optimization.

• SEO (Search Engine Optimization)
  Search engine optimized websites help the company owners to target a particular segment of people and thus help in the profit maximization. So, if you want your website to get popularity as well as good ranking in the search engine result page, recruit SEO experts and ask them to work on your business site.
• Website Design
  Apart from relevant content, layout of a website also plays a very important role behind the success of the site. It has always been observed that eye-catchy web design draws the attention of the visitors and encourage them to spend more time to go through the site.

From the above discussion it is clear that both SEO and web design are important. Optimized site draws more traffic, without which your well-designed site will be of no use. On the other hand, if your website doesn’t look good, people may come, but will not stay longer and so profit enhancement would never be possible.

Now, it can be expected that the importance of both these things is clear to you and you will devote similar attention while web designing and site optimization.