Websites are being developed and launched for building up a strong communication with the viewers for promoting the services of their respective companies. With the stupendous development in the field of technology, the concept of website design has undergone a massive transformation. New technologies are being developed and introduced in this domain to for making a website more interesting, user-friendly, enticing and search engine-friendly. Flash is one of those technologies, which has created a furor in this domain as it can add interactivity in a website. However, there are some misgivings linked with flash design, which have debarred some people from adding flash banner or flash intro in their website. Here in this article we will try to dissipate some of these misgivings as far as possible.
Flash website possesses the power to deliver the message of an organization skillfully to its targeted audience by utilizing its interactive nature. If it can be used properly, it can increase conversion rate dramatically. Previously search engine robot could not read flash file properly. This was considered to be the major drawback of flash website. Previously, search engine robot could only index files name of the flash sites and not the content embedded in it. But now, search engine can index the content of the flash files which has improved the online visibility of flash website like never before.
This is the best strategy you can employ for optimizing a flash website. Search engine algo can read and index text included in the flash flies but it cannot read images. Therefore, you have to incorporate more texts and less images in your flash website for making it easier for the search engine robot to crawl them.
You can create an alternative HTML version of your flash website so that it can be easily indexed by search engine crawler. This is the reason why every website development company is trying to develop a flash website along with its HTML version for maintaining a fine balance between visual attraction and search engine optimization.
Do not forget to use meta tags such as meta title, meta description, header text, footer text etc in your flash website because they can be crawled easily by search engine robot. You should opt for text-based button as oppose to flash button if possible because texts buttons can be indexed easily.
If you can manage to maintain these issues carefully, you can create a flash website that will visually pleasing and will become search engine friendly simultaneously. You can engage professional website design services if you don’t have adequate tech expertise.
Check out our blogs to get the latest updates on website & mobile app development, digital marketing, branding, and more.