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The Key Role of Animation in Website Design

  • 24 Jul / 2019
Role of Animation in Website Design

Website designs have changed with time thanks to the advent of new design trends and shifting customer preferences. Today, the purpose of having a website is no longer restricted to offering mere information to the users. In fact, website design services are looking to create eye-catching designs to enhance the user experience. With millions of online users visiting different types of websites every day, businesses like that of yours need to cut through the noise. This is where animation can come to your aid. These moving images of art can fetch your business a slew of benefits that can exceed your expectations in terms of customer loyalty, conversion rate, and profits. For your deeper understanding, here is a discussion on animation and its application in web design.

Animation and its acceptance by the website development services

The animation is an entertainment medium in which a series of still images are sequenced to create an illusion of moving art. In the early days of the internet, the medium was used more as an eye-candy rather than an enhancer of the usability of sites. However, the emergence of CSS-coding, HTML5, and JavaScript has lent an unprecedented sophistication to animation creation in recent times. No wonder, it has proved to be one of the crucial elements of web design.

It might surprise you to know that 48% of online visitors believe that website design is the most important yardstick to measure the trustworthiness of a business (Source: In this connection, animation, be it as a part of an explainer video, is an important functional tool that can ensure a seamless UI and higher UX for your website. Let us take the example of, for when you click on a menu option, a slide of product images appears at varying speeds. This little trick not only helps a user to glance through the products at one go but also generates a better user engagement.

Related Article: Why is minimalist web design important for your business?

Some of the popular animation techniques of today

# Dynamic and catchy backgrounds: Armed with a deep sense of aesthetics, humans can barely ignore the spell of catchy images. With a dynamic background and sliding pictures, your website can boast of a great UI/UX design. You can always get in touch with any of the web development services to incorporate this idea into your website design strategy.

# Visual feedback: You need not always go over the top with a range of animations in your website. Rather, you can lend a simplest touch of it in the form of visual feedback. Have you seen those highlights showing up when you miss out on filling information on a website’s sign in page? Yes, that is an example of the said animation technique. It creates better engagement with the online visitors thereby ensuring a positive user experience.

# Creative slideshows: Many companies are now setting the trend of using slideshows on their websites. A speedy slideshow is a fascinating way of showcasing creative images to the users. By engaging the services of a top website design company, you can choose an appropriate slideshow of images for your website.

# Progress animation: This type of animation is mainly used to distract the user from acknowledging the actual loading time of the website. This makes the user lose the sense of time while being engrossed in the visuals. Since you can’t reduce the loading time significantly, by using progress animation you can make the wait rather pleasant.

# Skeleton screen: Here, users are presented with a blank page where information gets loaded gradually. Since the information is displayed incrementally, the users get a curious feeling of something happening. This increases user engagement to a great deal.


Today’s tech-savvy customers look for greater interaction with the website. This is where animation becomes a critical value addition to enhance communication. Animation, being interactive, helps to generate user engagement thereby enhancing the user experience. Should you want your website to cut through the clutter and be liked by your target customers at the same time, then engaging a top website development company to incorporate animation in your site would be of help.

Raju Chakraborty

Raju Chakraborty

The CEO of WebGuru Infosystems, Mr. Raju Chakraborty writes from a place of experience on websites, app development, and digital marketing.


  1. Thanks for your blog it’s very nice.This is a really important information as it is very educational and helpful for us. Waiting for your next posting.

  2. Definitely animation helps in enhancing the web designing efforts. Must try for all designers out there. This is very helpful blog.

  3. This article is very informative and inspirational. Really, animation gives a boost for designing to build awesome design. This post is very helpful. Thanks a lot for such an article.

  4. Hi,
    I came through your website and found it very informative and useful.
    Waiting for your next one.


  5. Hi… These blogs offer a lot of information about.Your blog is incredible, it helps a lot for Web Design and Development. I am delighted with it. Thank you for sharing this wonderful post.

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  8. Hi, Very nice blog, It gives very useful information regarding E-commerce service People who are searching for these type of services it is very useful thanks for sharing. Trovend Technology is a full-service Web And Mobile Application Agency. Our innovative approach helps us to gain more happy customers.

  9. Hello sir,

    You have posted really amazing article, animation is really very effective trick to get large number of traffic to website. it create a effective visual and information about website in a very interesting manner, so thank you very much for sharing such valuable blog post about web design and please keep posting more ……… and update us about new and different tricks……..

  10. It is often used by UI designers to improve workflow. Material design is now an important part of web design to show the composition of the material or element and how to use it. Animation helps the user understand object properties better. It is best to use CSS to create animations.

  11. Hi,
    Interesting Blog, The fact has been discussed is important, Definitely, animation helps in enhancing the web designing efforts. This is a very helpful blog for all designers to implement new designs. Thank you for sharing valuable information with us.

  12. Hi… These blogs offer a lot of information about Web Design and Development. Your blog is incredible, it helps a lot to develop a website. I am delighted with it. Thank you for sharing this wonderful post.

  13. I simply wanted to write down a quick word to say thanks to you for the wonderful information you are showing on this site.

  14. You have posted a great article I have read out and it is amazing knowledge. Good job thanks for sharing.

  15. Such a knowledgeable blog, it is definitely important for all the designers, designing websites. Keep sharing such valuable content.

  16. Nice information, this is will helpfull a lot, Thank for sharing, Keep do posting i like to follow this

  17. This was something bound to happen with advances in internet speed. The fear of having an animation file on your website, slowing it down, has subsided. Earlier SEO experts used to shout from the rooftops about the disadvantages of having that cool flash file, however tempting it may be, on your home page. Now animators are going to be more in demand for web development work.

  18. I have gone through your blog regarding – The Key Role of Animation in Website Design and also the way in which you tell about the Animation and its acceptance by the website development services.

  19. Thank you for this information, Looking forward to read more stuff like this.

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