Just search with the name of any product or service in Google and there will be a flood of websites that all screaming and crying to get your attention. Now there are so many similar websites that you may be spoilt for choices. So, it is quite clear that unless your website has some specialties, it will run the risk of being overshadowed by some other websites. Since all us are vying to secure our place in the overtly competitive virtual world, it is becoming a necessity for us to make our website as engaging as possible. Here in this article, we are going to share some cool tips that may prove extremely helpful in this regard.
Make Your Website User Friendly: – Your website may look stunningly beautiful but it would not make any significant difference when it comes to engaging your visitors. You need to make sure that your website is user-friendly and that means there should be no visual gimmicks, no tricky navigation and no larger-than-life image. Try to keep the navigation as clean as possible since a complex navigation system would only discourage viewers from exploring more of your website.
Increase Interactivity: – The best way you can make your visitors engaged is by increasing the interactivity of your website. You can add flash banner, flash intro or flash header for this purpose or you can add videos in your website. However, if you are concerned about the loading time of your website, you should go for HTML 5 and CSS 3.
Add Interesting and Engaging Content: – Content is the most vital tool that can encourage your visitors to spend some quality time in your website. Make sure that the content of your website is original, interesting, refreshing, unique and thought provoking at the same time. Do not stuff the content of your website with keywords only since it can have serious impacts on the quality of the content. Try to post some interesting articles in your website on regular basis as it will encourage visitors to revisit your website.
Highlight Important Points: – Try to highlight the most important sections or points of your website by positing them in prominent place or by creating a desired color contrast. You need to make sure that the search button is clearly visible and if there is any subscription button, it looks prominent against the background.
Make It Look Compact: This is the last thing that you can do to make your visitors engaged. The design of your website should look compact, the color combination should look sober and content should be placed in such a way so that users can read them easily. Readability of your website should not be compromised at any cost and be aware of practicing any black hat SEO techniques.