The long drama has finally ended and the climax has become evident at last. It takes more than four long months to seal an agreement between two former belligerent parties, Yahoo and Microsoft, to tie a knot of mutual understanding for ensuring better future and to give a tough competition to their main rival – the Big G. Rumor is abuzz that the hegemony of Google has come to end. Even some over enthusiastic people are crying in joy that this deal has put the first nail on the dominance of Google in search engine industry but what I think is just the opposite. The pack, which I believe has done in a hurry without caring a fig of its future implication, vindicates the sheer hapless condition of both Microsoft and Yahoo, who hitherto have become weary of building up futile resistance against the ubiquitous presence of Google.
The ground truth is that Microsoft has experienced an unbelievable setback even after launching its so-called decision search engine: The Bing, which failed miserably. On the other hand, Yahoo has virtually become invisible during this period when Google and Bing were engaged in blood curdling online battle. Ultimately Bing was humiliated in the hands of Google and Microsoft has got the worst shock when Google announced that it would offer Chrome based OS in coming year. Therefore, it is clear that this deal is just a continuation of this series of incidents. Now, lets us check out what the deal is all about:
In simple English, this revolutionary deal is aimed at improving the web search experience altogether for both the advertisers and the users. Yahoo Search will now be powered by Microsoft and Yahoo will become the exclusive worldwide relationship sales force for both Microsoft and Yahoo. Report has it that this deal will pave the way for new innovation and better web experience, as the developers of both Microsoft and Yahoo will work in collaboration. Users will be able to exploit the power and the strength of both search engines.
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