14 May / 2009 10 views

Points to be remembered while designing a Corporate Identity

Corporate identity is basically the persona of a business enterprise. In order to give corporate identity to a commercial organization, graphic elements are used. The visual elements like, posters, fonts, letterheads and logo are indeed important parts of a corporate identity.

In the true sense, corporate identity allows a consistent visual presence for an organization and has the ability to reinforce a brand’s image. This is probably the reason why most of the well-known companies give so much stress on their visual identity.

With the course of time a company may change their business focus. In this case, the corporate identity of that company needs to be updated. This is because an identity of a corporation should highlight its business objectives.

Corporate identity logo design requires creativity as well as careful handling. While designing a corporate identity, one needs to understand the following things:

• Size of the business enterprise
• Perception of the stakeholders
• Internal assumptions
• Existing customer base
• Commercial offerings
• Target market

On the other hand, some of the activities that could be undertaken while giving a corporate identity graphic design are listed below:

• Intensive brand research and analysis
• Creation and designing of corporate identities and logos
• Writing identity guidelines
• Giving meaningful tag lines
• Designing of vehicle livery and signage
• Designing and printing of stationary
• Creation of a logical brand strategy

Thus, by following the above-mentioned points, a designer will be able to develop an effective corporate identity design.