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22 Apr / 2015 641 views

Top 5 Trends of Business Website Design in 2015

business website trends 2015

Posted by : Under : Website Design Services 2 Comments

Web design continues to grow and several splendid things are published every year. It is time to wait for what the new trends will perhaps materialize in the year 2015. Before embarking on a new business website design, there are certain things that the designers should consider. Dimensions of the digital marketing and online business have undergone a great change and therefore, the focus is to provide improved user experience for lessening the bounce rate. Keeping such factors in mind, have a look at some of the web design trends that will be most effective in 2015.

Top Business Web Designing Trends in 2015:


Longer Scrolling Websites for Mobile Users


You might have noticed that almost all the new business websites published presently are longer while scrolling the page. With mobile phones gaining more popularity these days, it has become the humdrum for the websites to choose “Scrolling” than linking for displaying contents specifically on the homepages. Hence, the users find it easy scrolling the page to get the information they need.

Split Screens for Highlighting More Than One Key Element


Many business websites are now vertically dividing the screen to give equal importance to two primary elements. Many businesses that have two things to promote at the same time are choosing split screen designs that allow them to give prominence to both. The users can select between them rapidly. However, this is not the only reason. Many businesses need conveying two most important aspects. For example, one part conveys their core strength (their primary product/service) and the other part shows their talented workforce. This paring with split screen helps in conveying the message clearly.

Large Visual Headers for Strong Statement


Putting large visual headers has also become a trend of web designing. This is the first thing that you see when you visit a website on top of the homepage or any other page. It could be a slider image, static image, animated image, video, or text image. These are visually trendy and convey the message of a business very strongly.

Hidden Menus & Ghost Buttons for Subtle Attention


Many business websites prefer to hide navigation from the screen. Only when the user interacts with the element towards right or top left of the screen, it becomes visible.

Much like the hidden menus, business websites are also using ghost buttons. You have probably seen many action buttons unnecessarily distracting your attention while browsing through a business site. Adding ghost button in the design solves the purpose by grabbing your attention in a subtle manner.

Micro UX for Engaging User Experience


Every business wants to delight their website visitors, and now you can do by using a innovative design with Micro UX. It not just makes your task easy, but creates an experience that is humane and engaging.

With all these trends pertaining to a website designing in 2015, check the sites of your competitors for new ideas and look for the areas wherein your site can be better. Ask your favorable website design company to make the changes in the website accordingly for a successful online business.

Raju Chakraborty

Raju Chakraborty

As the Group Manager in one of the premier digital agencies, Webguru Infosystems, Mr. Raju Chakraborty has extensive knowledge and experience in the domains of web & mobile app development, and digital marketing. His interest and insights into the world of digital technologies find expression in the form of blogs and articles.


  1. Nancy Wilson says:

    Thanks for the excellent blog! I looked at your predictions for top web design trends in 2015.

  2. Erick Jonshon says:

    Hi there! I find your blog a very interesting read. I have to say that many website design companies are yet to adopt these ideas. I expect to stumble upon more write-ups like this, here.

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