Live videos, sound, animation is the hot pie of modern web. Be it a business, e commerce website, to name a few, all have been using these devices to make the websites more interactive and appealing.
Gone are the times when websites were made of simple static pages with written content and flat background colours. Websites have undergone a huge makeover in recent past. Today, video clippings constitute an integral of as part of the overall design of the newly built websites. In fact, as people are getting saturated with written content, they prefer to watch videos to easily consume information. That’s why, the professionals at any advanced website design company always recommend to incorporate attractive videos to increase retention rate and evoke a positive user experience.
Rise of Clip Culture
With the growth of broadband network, video clips began to be added to websites increasingly. This new trend has given rise to new set of values within the web arena and set up a new web culture popularly known as the clip culture.
Boom in clip culture became more apparent in 2005 following the advent of You Tube and other sites like Google Video, MSN Video, Shockinghumor, and Yahoo! Video born in and around that hour. Today,online videos have become the order of the day.
Sources of online videos
The content of these web videos range of various kinds. Web videos sometimes depict moments of great importance, any performance, humour , any oddity, if any, to name a few. News, amateur video, music videos, historical videos and movies are the most reliable sources for these video clippings. Again, sporting videos,television programmes, film traliers also supply material for these online videos.
New mode of video recording
Usually, good quality camcorders with high resolution, good sound recording are used for video recording. However, it has been observed that digital camera, mobile phone and web cam are also used to shoot videos. High resolution, high mega pixels, high end sound recording tool of these digital formats give clear, sharp picture quality and perfectly audible videos which are at par with the videos made from advanced camcorders.
Different types of web videos
Websites often have videos of their own. For instance, business websites have web videos demostrating the values of the company, its product and services. Again, there is the scope of online sharing of videos sites which give an easy platform to independent amateurs to publish their videos without any difficulty. Blip.tv,VideoEgg, Dailymotion, Veoh are some of the other most popular online video sharing sites.
Trend of online video sharing
2006 became a record year in the history of web world wherein the web videos were no longer limited within stringent lines of only being viewed as mere piece of information. Now, videos began to be shared in websites. These web videos became the next stop shop of expressing free will of the GenNext.
Characteristic of web videos
- Flash video format is commonly used. Besides, RealMedia ,Quicktime or DivX and Windows Media Video are other popular formats .
- It is generally available free.
- The providers of digital marketing services seek to use native video ads that resonate with the content of a website.
- It offers a platform of absolute expression as it is not subject to censorship.
- Generally these videos are used in Web 2.0 sites and weblogs.
- Web video is made with advertising revenues at the website in which it is hosted.
Both business industries as well as individuals have greatly benefited with the rise of the web video. These kind of communication is highly intercative in nature.Web videos are very much applealing to the human eye. The demonstration of the company,its values, products and services is very much live. Again, individuals have great an oppurtunity to express their views and thoughts effectively to the world. Again, web videos covering world wide issues are very much informative and a good source of entertainment. Despite its huge popularity, it has been observed that online videos are sometimes consist of vulgar and obscene elements. There are many instances, to name one is the shooting at a school in Finland. Inspite of the all major drawbacks ,which had an alarming impact on the society as a whole, web videos are in huge demand and growing at an increased rate in the world.