Is your eCommerce site recording a consistent high sale volume? If the answer is in the affirmative you need a mobile app and if in the negative, then too you need a mobile app. Sounds quite perplexing Right? Well not quite as mobile applications have become the flavour of our times and have the potential to drive sales. So, if you have a mobile app for your eCommerce site then your sales volume can show a further increase and if not then more the reason for you to go for an eCommerce mobile app development exercise. However, an important question concerning this is to ask why mobile applications have become so important. The reason can be explained by the easy accessibility of mobile phones (read smartphones) and the ever expanding footprint of net connectivity in most parts of our world. Let’s agree to one thing though that accessing the internet, and by corollary, your eCommerce site as well, is much more convenient on a mobile phone due to the device’s easy manoeuvrability than say on a desktop where you have to be glued to your seat.
Let’s discuss some statistics regarding the increasing relevance of mobile phones for accessing eCommerce sites. As per the survey conducted by comScore, a leading cross platform measurement company that studies consumer behaviour across platforms, the number of mobile users have surpassed that of the desktop/laptop users and a third of digital traffic to retail websites gets generated through mobile phones. In other words, if you ignore this segment you are practically ignoring a huge chunk of customers who are mostly young and raring to go. Moreover, as more people have begun to use sundry eCommerce sites to meet their shopping needs instead of visiting brick and mortar stores, the growth potential of eCommerce as a business model is only going to increase in future. Hence, one need not be that business savvy to understand the immense potential of mobile app for eCommerce websites.
Let’s discuss the reasons for mobile apps to gain prominence:
Embracing customers who use mobile phones is the need of the hour as they drive better business volumes. Besides, the future trend too is likely to be skewed in favour of mobile users. Hence, go for mobile app development to offer a personalised shopping experience to your customers. This exercise of yours would go a long way in establishing your eCommerce brand and realising ROI.