Having a well visible website for a start-up business is imperative for ensuring its growth and resultant success. A website plays an important role for shedding a light on your company/services/business. After you set up a website, you need to make people find it over the internet. It is possible through prudent Search Engine Optimization.Search engines are the gateways for information on the highway of internet and Google is the undoubted king of them all. Only by giving a ‘search’ in Google one should discover your business in the extensive arena of internet. But it may take some uncertain time span to find your website in search engines.


To facilitate the presence of your business in Google, there are certain processes to be followed and the process begins with including your business website in the database of Google. This inclusion is what is called “INDEXING OF A NEW WEBSITE WITH GOOGLE”. For indexing, Google scans your website with a computer program called “Crawler” and eventually includes the site with its database. The entire process is indeed a time-consuming one. With the help of some strategies one can ensure a faster indexing of a new website. These strategies are enlisted below:

Get a XML Sitemap: A XML sitemap refers to a XML file, which lists all the URLs of a website. It is the XML sitemap that stays responsible for informing search engines about the pages of your new website and for instructing the search engines to crawl and index your new website at a pre-defined interval of time. For instance, you may want Google to crawl your web site on a regular basis for latest products or content updates. In that case appropriate instructions will be given to Google to crawl and index your newly added products by the XML sitemap file.


Robots.txt: Robots.txt file is a simple text file which is usually placed in the root directory of a website. Robot.txt files are responsible to instruct search engine crawlers about which directories or files to index and which to skip.


Create a Google Webmaster Tool Account: “Google Webmaster Tools”, presently known as “Google Search Console” refers to an array of tools that monitor and help make your website spruced up and fit for Google, so that the website appears at the beginning of the first page of the SERP and gets properly visible to new prospective visitors. Google Webmaster Tool is the place where you have to submit the XML sitemap for giving indexing instructions.


Fetch as Google tool: “Fetch as Google” is an option available with “Google Webmaster Tools”. The users are required to submit the URLs of the modified or newly added pages of their website to “Fetch as Google”. This enables the website to be crawled and indexed instantly with Google. Submitting your links to the “Fetch as Google” tool and indexing it is an extremely easy task to accomplish.


Good quality inbound links: Another useful technique for accelerating the indexing procedure is to get good quality inbound links from websites. There’s no denying that the more popular a website is, the more indexing attention it receives from Google. Hence, it is essential to jot down effective inbound linking methods. Search engine crawlers tend to find or index your website when popular and indexed sites link to it. In order to make this work, you must build quality links to your website from other popular websites.


Share link of New Website in Social Media: Once you are done with adding the links of your new website to a recently made or already exiting social profile, proceed further by sharing it in a status update on those networks. These links would alert the search engines that are responsible for tracking the social signals. A video clip can be made as well for shedding a light on your website. The link addresses can be shared right at the video’s description box.


Off-page Contents: In order to empower the link building procedure, you can add more links to your new site by making off-page contents. Your contents should be submitted to quality article directories. You can also publish press releases for any news updates for quality inbound links. It is necessary for every content to be 100% original and unique.

All these above-mentioned strategies seem like extremely useful for getting a new website indexed by popular search engines. Abide by these steps, and help your newly formed website get indexed on Google.

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Every business requires a website for ensuring its progress and resultant success. But, today it is not just about looking good on the monitor of a desktop computer. Swift progress in the extensive field of Mobile Technology has led several portable devices including Smartphones and Tablets etc. to become the inseparable parts of modern-generation lifestyle. In this fast-paced modern world, people do not wait to go home for going online, since these advanced portable devices can do everything that a computer can do.

It is obvious that the screen resolutions and aspect ratio would vary while using these portable devices. Often, the Tablets and Smartphones fail to showcase the web content in a proper way. This design has appeared as a knight in a shining armor to fix this issue.

Responsive Website Layout
Today, Responsive design has reared its head as a very common feature in most website themes and templates. Websites with such design are developed to automatically fit to any screen size, giving the visitors an optimal viewing experience no matter which device they are relying on. Here are a few important reasons to consider making the switch. Have a look-

  • Search engine advantages: Search engine is intended to return results that allow a good user experience. Mobile and Tablet friendly search results always stand out in the overall ranking. Most of the users tend to switch to another site, if they find a poor performance of a website on the mobile devices.
  • Such designs offer a better user-experience and subsequently, ensure improvement of the search engine optimization. Moreover, the latest update of search engine giant Google says that the mobile friendly websites will have a better chance to rank in the search results.

  • Consistent user experience: This design is flexible and would adapt its layout depending on the size of a user screen. It ensures that your website will always proffer the best possible experience to its viewers. Plus, it does not take too long to load. Thus, it determines a better user experience by enabling the internet users to get their information in no time. In a nutshell, Responsive design is all about providing a consistent and an enriching user experience regardless of whether the users use a Laptop, a Smartphone or a Tablet.
  • Increase sales: User-friendly Responsive websites do a better job in converting visitors into customers. By eradicating all the barriers to your website, this web structure will lead to a quicker intake of the customers. Aside from increasing the sales, it helps analyze a website’s overall performance.
  • Research says that most of the users who visited a mobile-friendly site have a tendency to get back to the same site in future for making a purchase. By providing a unified experience, easy navigation facility and consistent usability, this site always ends up boosting the sales.

  • Information is accessible: Responsive Design has projected to the screen after the content layouts are calculated according to the screen size and resolution of a portable device. Armed with this optimal approach, the web pages are always displayed better as well as faster, with ideal font size. Hence, the device capabilities never become an impediment to the desired information or ideal display.
  • Responsive design has spread like wildfire in the last couple of years. Today, every blooming business tends to get a leg up on their rivals by switching to responsive website designs. With loads of impeccable functionalities, this web design can really help your business stay ahead of the competition always.

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Organizing information is a science in itself. We always rely on finding information resources on the Internet. It seems to have endless information with very sophisticated technologies to access it. The most fundamental way of finding the required information on the Internet is the Search Function.

The simple search box seems to just be a very small component in the website design, but this simple functionality when implemented with great efforts, can enhance the usability of the website extensively. It is a strategy implemented into design to help the users find relevant content. Users can find content by specifying keywords or phrases without navigating through the entire website structure.

The search functionality can be included as a simple form on the web page. It can be an input box followed by a submit button. For more specific searches, there can be a link to a more advanced search form in a different page. However, only including a simple/advanced search form is not enough. It requires to be functional and provide relevant results. A search module, to be effective, should be easily accessible from any page of the website, and be able to find any content that the users is looking for.


Categorized search is a concept used in websites with categorized products. It narrows down results with the use of a sidebar filtering options. This sidebar further filters the generated results.

The design of this simple component should be functionally relevant to the content it is searching for. The input field should be long enough for users to see what they have typed in. A sample text may also be put in the input box by default that disappears when the user types in. Extended functionalities like spell check, auto-correction and auto-suggestions can greatly enhance this module.

The submit or the search button should be relevant to the overall design of the page. Creativity can be applied, but the user’s perspective should be kept in mind. The user should be easily able to locate the submit button. This submit button should also be different than any other button in the web page.

The results displayed are of equal importance as its functionality. When a result page is generated, following a few guidelines can engage the user better. Design a result page that is easy to understand. The matching keywords can be made bold and larger in size than the rest of the text. The generated records should be clickable/expandable as per website context. The clicked records can be given a ‘visited mark’ for the users to know they have already seen the product. The input box needs to be featured on the results page with the specified keywords in there, so that the users are able to change the keywords whenever they want. Last but not the least, the ‘No Results’ page should be avoided as much as possible. Instead, a page with ‘similar’ results can be generated.

Several websites now send newsletters based on the user’s search history. This is a very effective marketing strategy which provides users with updates on products they are interested in. This implies that a user’s search history is recorded and monitored. Youtube.com generates suggested videos based on recent views. A well implemented search function has a great potential for the success of any website. The search feature of google.com is a great example to understand this fact.

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In terms of website design, whitespace is the space left between graphics, texts, columns, margins and those components that make up a design. It is that space which is intentionally left blank for the better readability of the website. White space does not mean the space should be white. Technically, it can be referred to as empty space or blank space and can be of any color, provided, it does not contain any design element / pattern in it. It generally allows users to organize different elements of design for creating a clean content.

Whitespace is important because it can improve the readability and usability of the website design. Viewing and following through a website needs to be as easy as relaxing. A balanced use of empty space in between design elements along with its sensitive use in the typography can create a sophisticated and elegant look for upscale brands.
importance of White Space in Website Design

These white gaps can be active or passive. When it is used to lead a user from one element to the other it is known as active space, whereas the passive form is the unconsidered space between elements. Passive space creates a breathing room for the eyes. Both these types can be manipulated by the designer.

The usage of white spaces can differ as per the context of the web design. An E-Commerce website will have a different layout as compared to a photography website or a blogging website which is more text oriented. Whatever be the context of the website, whitespaces are important to keep the navigation smooth.
One of the examples we are familiar with is Google. The homepage has abundance of white space with minimal design which naturally focuses our eyes to the center of the page rather than top left where our eyes generally start.

White spaces have a remarkable ability to guide the eyes of the users, break continuity and catch attention. Blocks of continuous contents can be easily managed by slightly changing the color of whitespaces. Too much of it makes the design look empty, too little makes the design a colorful mess. Hence, ‘Consistency’ and ‘Balance’ are the most important considerations while using white spaces.

Readable texts need more gaps between letters and headers. Text size is also important in this regard. Too small a text shrinks the whitespace in between and needs eye squinting. Larger text sizes consume more whitespace than required. Instead of using up all the space available and stacking tons of information, designers can use it up for innovative spacing and featuring what is really important. Whitespaces should be used wisely after a good technical understanding of what content is to be shown, how much of it is to be shown and why it is being shown. Therefore, it is advisable to finalize the actual content that would be on the website prior to finalizing the design.

Whitespaces does not mean just keeping a distance between the elements or components of the design. It should just be enough to create an invisible interdependence of independent elements and sketch out a complete picture as a whole.

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Here’s wishing you all Happy and Prosperous New Year. Team WebGuru wishes you and your business much success in 2016! Treat yourself with our special festive discounts offers on website design, logo design, shopping cart and mobile app development and SEO services with exciting free gifts.

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