The rapid pace of technological advances is ushering in radical changes in our lives every few years. At first, computers could only comprehend command line instructions but currently computers are capable of understanding as well as analyzing human behaviour, and can also suggest products based on individual needs. Interestingly, we now have computer applications that can even replicate human decision procedures and rudimentary neural networks. Our generation has witnessed a number of technological advances and the future developments are beyond prediction. Now, the point is, with technology having such a huge effect on our lives, what form will our favourite Google search adopt after another decade?

Google laid down the standards with its ground breaking search engine algorithms dating back to the early 90′s. At that time, Google search happened to be the only search engine to take into account the relationship existing among web pages along with the count of the appearances made by the search phrase within a web page. Backed by continual innovations, Google became so popular that the word “Google” almost turned into a verb. The company always has a competitive edge and is a dominant personality in the internet associated services market. Let us probe into the video depicting Matt Cutts, who heads the Google Webspam team and is one of the significant faces behind the up gradation of search algorithms of Google, and see how he visualizes Google 10 years from now.

Comprehension Power of Google will increase

According to Matt Cutts, Google might not be fully equipped with artificial intelligence 10 years from now, but it will definitely become much more than a search engine. Google would enable people to go for searches using multi-mobile input rather than only entering keywords within the search bar. Matt is hopeful of an increased reality experience through the use of Google glasses, microphones, voice input devices, Smartphones and other sensors for carrying out searches in Google anytime.

There is also the probability of a brain-computer interface through Google Search in the days to come, wherein people would be capable of sending commands to the search engine simply with thoughts. Presently, users are capable of conducting searches though keywords and it is predicted that the search engine would be equipped with voice recognition ability and will be empowered to comprehend the search contexts. Interestingly, Google might even be capable of analyzing earlier searches to come up with proper results even if the search phrases are unclear and have certain words missing.

Google will be more powerful in finding information

Going by Matt’s prediction, Google would be capable of fusing or synthesizing information from diverse sources and come back with correct content and not simply website links in search results. Google Knowledge Graph has already started doing this and the technology has the potential to become more intelligent and intuitive in future.

Virtual retail outlets have indeed become a battleground for businesses trying to woo consumers and generating sales then and there. A lot of planning and careful designing goes into building a user-friendly shopping cart. Here we present some of our exceptional works in the field of ecommerce shopping cart development. You’ll surely love them!

Divine Power Apparel

Divine Power is an organization based in Miami, USA, dealing in inspirational clothing apparel. Their main purpose of designing a shopping cart was to invite people to purchase their apparels and promote a feeling of faith and spirituality. WebGuru has designed a brilliant online store for Divine Power, which comes with sophisticated product displays, banner logo and color scheme.

ArtProNails

WebGuru has come up with yet another compelling shopping cart solution for ArtProNails, an organization offering beauty solutions in the form of nail span, beauty salons, wedding studios and hair salons. The site is vibrant with all the features of an effective online store from seamless navigation to payment integration.

Sparkle Retreats

Simple, solemn yet powerful! That’s how the virtual outlet of Sparkle Retreats should be described. An organization dealing in body, mind and spirit enhancement solutions, Sparkle Retreats wanted their ecommerce store to have a serene and attractive look, something that WebGuru accomplished with perfection.

The era when people used to get hooked to their cell phones only for making calls is over. In the past, a mobile with a colored display could easily bring a smile to everyone’s face, but nowadays, with the numerous Smartphones, Tablets and other mobile phones available in the market, consumers look for more features like internet, music, video slips and so on. The cell phone revolution has so great an impact on the consumer market, that a large portion of the world population is turning to Smartphones and Tablets for purchasing services and products, booking tickets, emailing, checking game scores, playing games and indulging in a plethora of other activities, which have become a lot more convenient with the remarkable mobile applications.

As more and more users are switching over to Tablets and Smartphones, businesses are increasingly realizing the need to optimize the mobile experience and reach out to their clients 24*7. Hence, a growing number of businesses are turning to mobile application development in order to delight and entice their clients with attractive and convenient features in their cell phones. These mobile apps constitute programs that can be downloaded by the user free of cost or procured from different app stores. In order to effectively take advantage of the ongoing penchant for mobile apps, businesses need to engage professional application developers who can build, test as well as deploy applications into various target platform environments like Android, Blackberry, iOS and more. Creation of mobile apps indeed spells a field of opportunities. Let us understand the different factors that are driving businesses and developers toward more and more mobile apps development.

• The switch over from personal computers to mobile phones: Mobile phones have almost become miniature personal computers, rapidly incorporating the features of PCs. Mobile apps currently available in the market have the potential to effectively carry out every function that popular software perform on PCs. Mobile phones have become so much of a rage that technological experts are foreseeing the replacement of PCs and laptops by mobile phones within the coming few decades. In order to keep up with this growing demand, development of mobile apps is extremely essential.
• Diversity of applications: There are a number of areas that necessitate the development of existing and new mobile apps. A few of the popular development domains include internet applications, games and fun applications, office or business applications, mobile securities, remote controlling applications, knowledge based applications, GPS applications and so on. These fields involve a lot of research opportunities in mobile app creation and innovative modifications, a reason why the number of apps are rising exponentially.
• Distinct mobile platforms: An application developed on Symbian OS, will not function on iPhone’s iOS. In a similar manner, an application based on iPhone’s iOS, will not work on Android platform. Hence, distinct strategies are required to develop different kinds of apps catering to diverse platforms, necessitating the expertise of many developers. Cross-platform development is also catching up lately opening another avenue in the development of mobile apps.
• Quick development: With the hype generated in the field of mobile application development, the market for apps has become extremely competitive. With businesses competing against each other to come up with newer and more innovative apps, the field calls for a rapid work pace. Hence, there is a growing demand for mobile application developers.
• Open-source development: Google Android’s launch sparked off a new dimension in open source mobile development. In case of open source, developers can avail the mobile development software totally free of cost, Android acts as a powerful stimulant for creation of mobile apps. In fact, Android apps can be developed by any person or entity through addition of ADT or Android Development Tools plug-in within Eclipse development environment.
• App store: Specific entities have their own app stores for selling the apps. For example, we have iPhone’s app store for selling iPhone apps and Google Play for promotion of paid and free apps by Google. Apart from these, other apps development platforms such as Blackberry or Symbian OS have their online custom applications. These online shops require to be constantly supplied with new user-friendly mobile applications.

As the entire globe is heading forward to adopt Smartphones, Tablets and other mobile devices as a significant component of their day-to-day activities, users are looking forward to more and more high-tech solutions. This scenario definitely spells a prospective future for mobile apps.

A brilliantly designed and optimized website speaks a lot about your organization. Talking about marketing campaigns, creative logos and well designed brochures can indeed give you a head start by boosting your brand value. Everything is possible with WebGuru Infosystems, a quality provider of Web Design, Web Development, Graphic Design, Logo Design, Corporate Stationery Design and Search Engine Marketing.

Watch out this video for our featured works.

WebGuru comes up with a high-tech Shopping Cart Solution for Divine Power, Inc., an organization dealing in clothing line. The impressive ecommerce store, developed through custom PHP-MySQL programming using CodeIgniter framework, comes with an effective Shopping Cart and other unique features like the gift certificate section. A noteworthy feature of the site is the Home Page, wherein the entire getup looks like a sophisticated online store with banner logo and product displays. Interestingly, the color scheme of the site is a representation of the watermark of the logo.

The site also incorporates standard checkout functionalities using Paypal as the payment gateway along with shipping integration. Moreover, WebGuru has integrated the site with Social Media platforms like Facebook and Twitter. Overall, this well-designed online store takes care of each and every aspect to provide a unique shopping experience for the visitors. To experience it yourself, visit – divinepowerapparel.com.

When your clients are handling multiple devices for online browsing, why should your website lag behind? Switch to Responsive Web Design with WebGuru Infosystems and let a single website bring that perfect user-experience across multiple screens. It’s easy and affordable! Watch this video to experience the magic of Responsive Web Design.

With the approach of the Bengali New Year, it’s time to welcome a new beginning with new dreams, plans and views. WebGuru takes this opportunity to wish everyone ‘Subho Nababarsha’ (Happy New Year) and we hope that all the coming days of the Bengali Year 1420 be filled with bright and happy thoughts!

Let’s celebrate the start of another Baisakh (first month of the Bengali year) with love, laughter, and off course sweets and make room for one of the most-awaited occasions, the birthday of our world-famous and most venerated poet Rabindranath Tagore on 25th of Baisakh.

It goes without saying that internet access has become very important nowadays, whether you are seeking information or need to get connected on a social platform. The latest buzz on the blocks is mobile internet, thanks to the number of updated versions of Smartphones, tablets and other mobile devices being added to the consumer market every passing day. Now, in order to retain their brand image, it is vital for businesses to develop user-friendly websites across a mobile platform, for the convenience of the increasingly mobile-savvy consumers.

Mobile Internet has become the current battlefield for a number of designers and developers, simply due to the fact that traditional websites tailor-made for desktop compatibility will not function in the same manner as mobile devices. Regular websites are built for conventional web browsers and the fact is that mobile devices do not possess the same browsers or the same capabilities. Moreover, they are small, having diverse shapes and sizes, which makes it difficult for them to display conventional websites. Actually, the mobile website should be a much simpler version of the regular website.

Why Mobile Websites have become the Ultimate Necessity

From the business perspective, let us understand briefly why companies are increasingly tending towards making their websites mobile-friendly.

• Be visible to your clients: There are many websites rich in video content and Flash, which register a poor performance when accessed through mobile devices. And with the grueling competition in the business world, businesses just cannot do with unpleasant user experience, because that may lead to client dissatisfaction and poor conversion rate.
• Enhance the Search Quotient: While using the search parameter on a mobile device, a distinct index solely meant for mobile content is accessed by the query. Since mobile search is still in the dormant phase, the indices are comparatively smaller and that implies that you have a smaller number of websites to compete with. Once you optimize your website for mobile devices, there are very good chances that you will rank high in the search engine result pages, now as well as in the future, when the competition gets tougher as the number of indices increases.
• Beat the Competition: With the number of mobile users increasing at a tremendous pace, it is obvious that web usage on mobile devices will hit a skyrocketing number in the coming years. So, now is the time for mobile optimization of websites, if you do not want to miss the opportunity of directing good amount of quality traffic to your website.
• Engage the Mobile-savvy Population: There are people whose best friends are their Smartphones, tablet or any other devices they are using. These mobile lovers always prefer to surf the net via mobiles rather than PCs. Unfortunately or fortunately, these mobile urbanites constitute a large portion of your target audience and it is highly difficult to target them through any medium other than the mobile. In other words without a mobile website, your business will fail to acquire the potential to capture this population with immense spending prospects.
• Be Successful with your Advertisements: Diverse studies have revealed that advertisements through mobiles have higher Click-through Rates (CTR) as compared to other online ads. Going by available data, mobile CTRs range from 5% to 15%, while PC based CTRs record an average of 2%. Given this scenario, mobile presence indeed adds a new dimension to internet marketing and offers adequate potential to reap optimum benefits from your marketing efforts.

Given the above reasons, almost every business would benefit by going mobile with their websites. But the following categories of business will probably reap more benefits than others with their mobile websites:

• Local businesses like restaurants will get an effective and customer-friendly means to communicate with their target customers through mobile websites.
• With a mobile presence, e-commerce websites can reach out to their customers and turn selection and purchase of products into a very convenient experience for their end-users.
• Blogs and news websites need to constantly update, and sometimes make content available as fast as possible. They can achieve their aim easily with a mobile website.

Things to Consider while Developing a Mobile Website

Before we explore the different dimensions of developing a mobile website, it is important to understand that people who are looking for mobile internet either require urgent access to information or are simply relishing a break in office or college by accessing news, social networking sites, and so on. Such people are sure to avoid a site that has a complex navigation with too many options and banners. Therefore, some extra effort is required for creation of impressive websites so far as mobile devices are concerned. Let us discuss the essential elements that come into play while designing a mobile website:

• Selection of an appropriate domain name: While choosing a domain name, you have three options. First, you can go for a domain name that is altogether different from the desktop version. This might not be a very good idea considering the fact that your loyal visitors are accustomed to the old address and you must have spent considerably to develop it. Shifting to a different domain might reduce your brand value. The second option is selecting a subdomain wherein you inform the visitors that you have come up with a mobile version of the site. The third option is going for a subfolder (such as mobiledev.webguru-india.com/mobile/) wherein the URLs are made as descriptive as possible (without being too lengthy), so that the users can get an idea about what to expect from a particular page.
• Choosing an outstanding layout: So far as the layout is concerned, the logo is one of the main things to be considered. It should be very attractive but the size should not exceed 2 KBs, otherwise it will take a lot of time to load, leading to user dissatisfaction. Also take care to keep the navigation as seamless as possible so that your website becomes highly mobile friendly. The navigation bar should always be placed at the top and must contain links to all important pages of the website.
• Being Short and Precise with the Content: Being too much creative with the content for a mobile website may lead to an unpleasant user-experience. Remember that most of the visitors are on the go when accessing mobile websites, so they won’t be interested in bulky content. The best way is to be as precise with the content as possible without leaving out important information. Select the content to be displayed and customize the menu so that visitors don’t need to zoom. If you want to include images, stick to the lightweight .GIF, .JPEG or .PNG formats and do not incorporate much graphics because it will result in considerable loading time. Moreover, try not to fill the pages with excessive ads.
• Being Careful with the Coding: You can code mobile websites with basic HTML, XHTML, XML and CSS. File names, heading tags, meta titles and description should be meticulously composed with the targeted keywords for optimizing the content. It is true that desktop browsers are more refined than mobile browsers and can evade certain programming errors while mobile browsers are not capable of doing so. So, it’s important for the developer to ensure 100% validity before a code is published. It is not always feasible to check the appearance of your site in all available mobile devices. To address this problem, you can go for fluid layouts that get automatically adjusted according to screen size. Style sheets can also be considered for targeting different mobile devices.
• Creating Applications: If your user base is large, it is advisable to build a dedicated application targeting diverse mobile interfaces. This is exactly what giant players like Gmail, Facebook, Yahoo, Twitter have done with great success. Alternatively you can create apps for specific handsets wherein you don’t need to bother about fancy scripts and can develop the application as you feel.
• Taking Care of Page Size and Page Links: Consider small page sizes for mobile websites, somewhere between 10KB to 25 KB. Remember that for accessing internet over the mobile, users subscribe to data plans that often charge as per the kilobyte consumed. Coming to the page links, do not let your visitors face the nightmare of ‘dead-ends’. Equip your site with ‘Back’ buttons and other relevant links so that each page is linked to some other page.
• Testing the Mobile Website: As the number of mobile devices with variety of screen resolutions keeps on increasing, there is still now no comprehensive solution that will hold good for every device. In order to minimize future problems, it is advisable to test the developed website on numerous devices across different platforms.

With the ever increasing number of mobile internet users, the coming years will see new innovations in the field of mobile website design. However, the fundamental aspect will remain more or less the same and should be thoroughly considered for developing mobile websites in order to address the growing needs of businesses to gain visibility.

WebGuru Infosystems revamps the web presence of Travel Shapers by beautifully redesigning their online portal travelshapers.com. The website is a one-stop destination for booking flights, hotels, tour packages and car rentals and allows for immediate online booking confirmations. The entire site, including the home page and inner pages was redeveloped by WebGuru, with incorporation of attractive images that effectively represent the theme.

The most eye-catching aspect of this website design is the rotating animated banner at the top of every page. All the components of the banner image taken together fully represent the entire business perspective of Travel Shapers. Overall the site stands out as an example of outstanding web design and subsequent HTML conversion. Add to this the implementation of the search functionality and booking engine and you have a masterpiece in web development!

Team WebGuru wishes you and your family a Happy Holi colored with happiness, painted in laughter and sprinkled with affection. May you succeed with flying colors in every aspect of your life, today and always!