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As brands are becoming aware of the significance of visual branding, logo designers strive to come up with unique logo design trends that help in channelling the right brand message to prospective customers. Like the past few years, 2016 also has its own share of trends in ever-evolving logo design arena. As an inherent part of designing industry, corporate logo identity plays crucial role in empowering a company’s brand identity. The following trends are all set to swamp up the eCommerce market this year:

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- ‘Simplicity’ is the key: Gone are those days, when designers were inclined to swap between gradient colours, gloss, shadow effects and 3D effect for designing logos. Today, simplicity has turned synonymous with sophistication. Over the years, logo-design trends have evolved much; and in maximum cases, this evolution has been predominated by the ‘trend of simplicity’.

simple-logo

For an example, take a look at the evolution of Google’s logo. To identify the change, take your flight back to its emblem designed back in the early 20’s. Back then, a bit colour-jumbling was discernible in the Google’s logo. This design flaunted four loud colours including Green, Red, Yellow and Blue. The design was short-lived.

Next, the effects of ‘drop shadow’ were added to the logo for incorporating dimensionality to it. It went through changes again. This time, the logo design was decided to keep free of overt connotation to embrace simplicity.

Finally, in 2015, the newest version of Google’s logo reared its head; and showcased uncluttered look, simple Serif Font and Flat design. This time, both the texture and shading of every letter is done in a subtle way in order to add lightness and style to it. It’s simple but yet there’s always an ethereal quality to it.

- Flat colour is here to stay: Not all the tricks in a designer’s palette have to be over-the-top; and colours are no exception either! Brightly hued logos are history. Logos painted in flat colours is designer’s new fascination. The colour dial has gotten certainly pegged to make logos go easy-on-eyes. The trend is discernible in the evolution of Apple’s iconic logo.

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Mr. Steve Jobs has always considered simplicity as being stylish. The latest logo of Apple is born out of this theory. The very first Apple logo was created in 1976. It featured the famous scene of how Sir. Isaac Newton invented the ‘law of Gravity’- sitting beneath an apple tree.

This logo did not survive long; and switched to one of a shape of a slightly-eaten apple with colourful rainbow stripes. Consisted of six bright shades, the rainbow-themed Apple logo looked bold and bright. Nevertheless, it was decided to try out a bit more experimentation again. Resultantly, it was further simplified into a silhouetted apple image consisting only black colour. Finally in 2000, the logo was replaced with a Monochrome apple. Big thumbs up to its uncluttered and classy appearance!

- 3D effect is losing ground: No denying to it- this is an era of simple and flat logo design trend. Eliminating 3D effects from logos has turned one of the hallmarks of this trend. The logo design industry experienced a sudden jolt when 3D effects started gaining grounds. 3D effects became popular in creating an out-of-the-box showcase of logo icons. Today, these once popular 3D effects, no longer define the level of attractiveness of a logo. Let’s have a cue from the evolution of Microsoft’s iconic logo:

3D-effect-logo

The introduction to 3D effects in the Microsoft logo came with the release of Windows XP. As told already, this version gained a sense of three-dimensional effects from the rich gradients and shadows. Switching to 3D effect was certainly a major shift for Microsoft logo design. Despite its aesthetic brilliance, this logo featuring glossy-3D effects failed to survive in the long run.

The final version of Microsoft Logo was unveiled in 2012, featuring a multicoloured Windows symbol. Presence of four conventional Windows colours including red, green, blue and yellow is the major attribute of this current emblem. Surprisingly, the 3D effect featured by the previous Microsoft logo, was discernibly removed from the latest one. The new logo is simple, colourful, flat and most importantly catchy to eyes.

- Minimalism: “Minimal art went nowhere”- yes, the art of minimalism will continue to hold the ground, even in this 2016.

minimalism-logo

The principles of minimalistic design aim to create logo without complicating it with gloss, 3D effects, gradient colours, shadow effects, striking shades etc. Inclusion of flat shades, limited colour schemes, simple typography, straightforward wording, negative space and a few UI elements have always come up with rewarding results.

Popular brands like Nike, Canon, Adidas, Nokia, HP and Reebok etc. have formed their logos depending on this minimalistic ritual. Kudos to this minimal yet creative approach! It has turned these logos easily identifiable, almost iconic. These logos are and will always be great communicators to communicating the brands’ personality.

Logo design trends come and go. Every trend précised above already exist in the design industry, and the future seems to be bright for each of them. The experts would preferably follow these up-and-dated principles of logo designs to create more evocative logos in 2016.

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In the E-Commerce world, there is no single solution that can work for every kind of business. E-Commerce platforms help host business online. They also offer a B2B(Business to Business), B2C(Business to Consumer), C2C(Consumer to Consumer) solutions as well.

The advancement in technology,consumer demands and intensifying competitions have raised the need for light-weight, powerful, innovative functionalities. Now a days, offering only an easy set up with standard features is not enough. Additional features such as mobile friendliness, Membership Accounts, Monthly subscriptions, Order tracking, Cancellations and Returns, Product Reviews, Analytics, Search Engine Friendly etc., all now forma part of the standard E-Commerce fundamentals. Based on the diverse requirements, you need to select a platform which will offer you the maximum

- Flexibility, in terms of access devices
- Scalability, in terms of functionalities
- Efficiency, in terms of performance
- Simplicity, in terms of admin panel operations
- Cost effectiveness, in terms of your budget.

There is no universal winner in this case. You will need to choose one based on your requirements and the degree to which the platform can cover and implement them successfully. Sometimes, it also depends on your familiarity with the platform.

Some of the most popular E-Commerce platforms to look for are as follows:

Popular Ecommerce platforms

- Shopify: Shopify has consistently evolved itself with the changing needs of E-Commerce processes. It provides the following key features:

• Business specific subscription plans.
• Free and paid themes
• Free and paid mobile apps
• Shopify’s own payment gateway for all credit cards
• Shopify’s POS (Point of Sale) for selling products in person
• Shopify’s online store with an extensive order management system
• Other online channels of Shopify – Shopify Buy Button for Facebook, Pinterest, Twitter
• Shopify Plus – it is the enterprise version for high volume merchants. It is cloud based, fully hosted platform which provides enterprise level selling capabilities. It mainly focuses on design, marketing and manufacturing.

- Magento
• Magneto provides developers a complete code visibility. It is an open-source platform and enables code customization for unique features.
• Its enterprise version provides an incentive feature for repeated purchases, in turn building customer loyalty.
• It automatically generates Google SiteMap and create metadata products, categories and content pages.
• Magento provides 24/7 dedicated technical support.
• The Magento Enterprise Edition comes with the Magento Mobile SDK, which provides native shopping apps in iOS and Android that can be customized as well.
• It can control multiple websites and stores from one admin panel. It can manage multiple country sites from the same store or environment.

- Woo-commerce
• It is also an open-source platform, that allows code visibility and customization as well.
• Built as free WordPress plugin, woo-commerce is one of the most popular open source communities.
• Woo-Commerce allows you to convert your woo-commerce store to Mobile App by using a few third party plugins.
• It has a number of free and paid extensions that helps to extend the website functionalities.

- Big Commerce
• Big Commerce claims to enable merchants to sell more and scale up faster than any other solution.
• You can use custom designs as well as choose from their stunning design templates.
• It boosts conversion by simplifying checkout through PayPal One Touch.

- Square Space
• All of the Square Space Templates are designed as per the standards of modern browsers and mobile devices
• It has a variety of customizable settings and configurations which helps to make every website look unique.
• It allows the installation of multiple templates onto a single website and work on all of them per page basis.
• It has a unique mobile experience for every design.
• It has a fully responsive and interactive graphical charts.
• Each design has a customizable content area.
• Custom CSS can be applied to any built in design templates.

Conclusion:
It is clear that each platform has been built to support some standard and pre-assumed features in the best way the developers felt fit. All your requirements may not be covered by a single platform, at-least not in the way you planned them to. That does not make it in competitive. You will need to assess the features you need to retain and those you can let go for the best possible business results.The best way is to consult with professional E-Commerce design and development companies and compare their expert opinions. Hence, outline your vision with your requirements, with room for adjusting them to the future market demands and select your E-Commerce platform accordingly.

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Here’s a glimpse of our successful shopping cart development projects based on Magento platform! Our expertise ranges across various industries and end users of our esteemed clientele worldwide simply love shopping from their websites for several features including multiple shipping options, advanced product search, pre-installed payment choices, secure sign-in process, etc.

Check out the presentation and explore our expertise!

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A landing page is also termed as “lead capture page” in the extensive arena of internet marketing as it helps capture a new lead or attract a new customer. It refers to a web page of your website where a visitor arrives after clicking on an online advertisement or an SEO search result or a promotional e-mail.

The prime objective of a landing page is to ensure goal achievement amid your prospective audiences online. This goal can be materializing a product sell or can be signing up a form or downloading a mobile app. Hence, every aspirant online marketer should make a point of setting up a proper landing page for a successful net biz. Additionally, a well-established landing page is attributed with the responsibility for establishing a brand’s identity. Let’s look into some essential elements of creating a winning landing page.

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1.MAKE IT SHORT AND UNCLUTTERED:

As its name suggests, a landing page should only contain all the necessary data that must benefit the viewers. Too much clutters or unnecessary pop ups going on a landing page usually end up compelling the visitors to abandon the page. Hence, the goal is not to create an unnecessarily long landing page; rather, it must be a page that is apt for achieving the goal.

hyperlinks

2.HYPERLINK SHOULD NOT DISTRACT VIEWERS:

When a viewer arrives on a landing page, it is your responsibility to make him/her stay. Presence of multiple links on a web page can confuse and distract your visitors. Too many links may call for lead generation friction that resultantly hinders traffic building on a specific webpage. Hence, links should be given in a way that the viewers are not deviated from the main content of the landing page.

headlines

3.MAKE EYE-CATCHING HEADLINES:

Eye-catching headline seems to be the asset of a landing page as it gets the audiences acquainted with the ongoing offers. Adding a sub headline is a must for more explanation or value proposition. Sub headline being an extension of the main headline, helps viewers get every detail about the ongoing offers. For an instance, if “free Facebook marketing E-book” is the headline; then, “learn how to get more Facebook likes etc. from our marketing experts” can be the perfect sub heading to follow the pivotal one.

call_to_action

4.MATCH THE HEADLINE TO ITS “CALL TO ACTION”:

The main motto of the perfect landing page should be to encourage visitors to take a specific action. Therefore, ‘call to action’ is a crucial element on a landing page. Generally, call to action aka CTA comes as a button/ link/form on a page. It is extremely important to keep the main message consistent in both your ‘call to action’ and the main headline of a landing page. If the headline seems to be different from the CTA, it might lead viewers to confusions and they may wonder if the CTA is annexed to a wrong page. To avoid such circumstances, make sure that the landing page always reflects the promise in the ‘call-to-action’. It’s undoubtedly an integral step for forming an ideal, compact landing page.

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5.GET A SHORTER FORM:

The viewers seem to be reluctant to spend a long time on filling up a mere form. Audiences have a tendency to back out from filling out a long and stretchy landing page form. A short form is easy to go through. If your form needs a lot of fields, better try making it appear shorter by adjusting its styling. A short and simple form must be evaluated as a key element of a landing page.

Without well-structured landing pages, business owners would be restricted in their mission of converting website viewers into the leads. Above-mentioned factors truly contribute to designing a high converting landing page.

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The basic goal for a shopping cart is to sell – that may be a product or a service. Let us refer to the word ‘product’ for simplicity. Search Engine Optimization and various other marketing campaigns can lead a visitor to your shopping cart, but it is not definite that he or she will buy products from your online shop. So, what are the deciding factors those can convert that visitor into a buyer? Trends change, but the basics and the fundamentals do not. Implemented correctly, fundamentals have a very strong and natural effect.
 

  1. PRODUCT LIST VIEW:
    Here the buyer will be able to go through different products of a particular category in a single view. A product list view may contain 1) a prominent image of the product, 2) price of the product, 3) name of the product, 4) rating of the product, 5) an “add to cart” button etc. Do not make the product image too small as the user will not be able to get an overall idea. Do not make the image too large also, as this will limit the number of images in a single viewable screen. Every buyer has a budget, hence displaying the price of the product in the list view is very important. Thus, the buyer will be able to decide instantly whether to view the details or not.
  2. PRODUCT-LIST-VIEW
     

  3. PRODUCT INFORMATION:
    Since the buyer is unable to talk directly to the seller, so, a detailed product information is very important for the buyer to take the final decision to purchase. It is imperative to provide detailed, high resolution, multiple images of the product from all possible angles. Additionally, a zooming feature of the image, which allows the users to have a closer view can also be considered as almost mandatory.
    Referring to textual information, all possible text information should be organized and laid out in an easily perceivable manner. The information should not be such where the visitor gets bored reading a huge paragraph to find out a required detail. 1) Mention the SKU code of the product, so that buyers can refer to it if they wish to inquire with the customer care executives about the product. 2) Mention the salient features of the product in bulleted manner,e.g, a) for books: name of author, name of publisher, ISBN No., number of pages etc, b) for smart phones: the OS, screen size, camera resolution, processor, storage capacity, RAM etc.
  4. PRODUCT-INFORMATION
     

  5. PRODUCT REVIEW:
    Product Reviews also serve as a very effective factor triggering sales. Encourage buyers to post reviews on the product. Do not discard negative reviews. Although this may affect the sale of that particular product, it will build the user’s confidence on the website and the product information provided.
    Amazon or Flipkart have very good product review feature. Negative reviews hinder the sale of that particular product, but does not affect the user’s confidence on the website.
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  7. PRODUCT SEARCH/FILTER:
    If you have a huge collection of products, it is advisable to implement a very efficient product search and a product filter feature. This enables the user to view the products of his/her likes. Displaying a product count beside each category and sub category is also a very polished practice. It gives the user an impression of your seriousness regarding the business.
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  9. EXCHANGE AND RETURN FACILITY:
    We live in an age of ‘Ctrl-Z’. People always like the idea of having control over their money even after it is spent. The exchange and return feature gives exactly this sense of power to the buyer. This feature is a very significant factor in triggering buying decisions – simply because it assures – ‘if you do not like it, you can always return it.’ This also encourages impulse buys. However, having this feature for namesake is not enough. You will need to ensure an efficient customer care support to effectively manage this section. This brings to the next important aspect which is Customer Support and Contact Details.
  10. EXCHANGE-AND-RETURN-FACILITY
     

  11. CUSTOMER SUPPORT AND CONTACT DETAILS:
    Things may go wrong anytime and for any number of reasons. Hence, it is important to have an efficient customer support and a valid contact detail. This will let the users know where to contact if they have any query or if anything goes wrong. If there is no contact number mentioned, users will eventually reject the website.
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  13. SECURED PAYMENT PROCESS:
    This is the most important aspect of a shopping cart application.Variety of payment options should be present and all the online payment options must be secured with 128 bit SSL security indicating “highly secured payment systems”. In present scenario every customer is scared of being duped in terms of payment. So, a secured and established payment system creates the trust of a customer on the website. An unsafe and sloppy payment processing can both result into angry customers as well as ugly lawsuits. If you do not need to store the information, there is no need to store it. Choose among most of the popular PCI compliant payment gateways, even if you need to invest on it additionally.
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  15. IN-STOCK INTIMATION:
    Whenever a product goes out of stock an opportunity should be given to the customer to leave his / her email address with the website. Hence, after acquiring the inventory of that product the website should be able to inform the inclined customer to come back and happily buy the product.
  16. IN-STOCK-INTIMATION
     

  17. NEW ARRIVALS AND OFFERS:
    In this digital era of high competition it is indispensable to dedicate a section announcing the arrival of new range of products with latest technologies, fashion in vogue and everything innovative to stand out in the crowd. And to mention the last but not the least, presence of the unputdownable lucrative offers must be kept in mind. When customers browse internet to buy a product, he or she always compares and opts for a cheaper but reputed site for shopping. So, more alluring discounts are offered, more the chance of conversion remains.
  18. NEW-ARRIVALS-AND-OFFERS

  19. ORDER TRACKING:
    When a buyer pays online to purchase a product, he or she always stays worried about the delivery of the product. An order tracking facility gives the visitor a status about the present position of the purchased product. It also gives a confidence to the buyer about receiving it.
  20. ORDER-TRACKING

  21. PRODUCT COMPARISON FEATURE:
    When a buyer chooses a product to buy he or she always has in mind the information of a same product of a different brand. So, this sometime leads to dilemma as which one to choose finally. A product comparison feature helps the buyer to compare these two products with respect to their features, prices, reviews etc, and that makes the purchase decision easier for the buyer.
  22. PRODUCT-COMPARISON-FEATURE

  23. ABANDONED CART RECOVERY:
    After adding the products to shopping cart and following the check-out process a buyer can log out from the shop without buying the products. To recover this abandoned cart, the website should be equipped to send a reminder e-mail to the buyer to come back and complete the purchase. This can increase the sale manifold.
  24. ABANDONED-CART-RECOVERY

 
CONCLUSION:
There may be a lot of fancy animations and sophisticated features going on in the market. However, to start with, choose the fundamental ones and get them implemented with utmost efficiency. Every online feature in the website is a reflection of your offline effort. The success of a shopping cart does not depend on its size or reach. It actually depends on the consistent efficiency of its involved processes.

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