You would surely agree to the fact that businesses require a distinct mark, symbol or emblem to distinguish themselves from their competition as well as promote their products and/or services. It is thus, the aim of majority of businesses to put in all their efforts to come up with a unique and memorable corporate logo. It would serve as your first impression to the business world through which you can earn authority and respect in your niche. Therefore, if you are willing to make your business flourish and prosper then, hiring a professional logo designer should be your primary focus. While deciding upon a logo for your company you need to consider several factors like targeted age group, visual appeal, whether the logo looks good in black & white, flexibility and of course uniqueness. Does your logo meet up to all these requirements?

Unlike amateurs, an expert designer will keep all the above mentioned points in mind to provide you a logo that will help spread a positive perception about your brand and company. Professionals will always try to set higher standard for the work delivered which in turn, helps them to build their credibility in the competitive business market.

Get Full Worth for the Money and Time You Invest with a Professional Designer

There are various things you need to take care of so that your business runs well. However, you should always be prepared to spend some time researching and analyzing the logo design concept to provide your business with an image that rightly expresses your business objectives.

If you have a stunning logo that immediately creates an impact on the minds of the viewers then, chances are quite high that it will create an attachment towards your brand and hopefully turn them to prospective leads. But, creating a stunning logo is not everyone’s cup of tea. You need expert professionals for the job with years of experience and expertise in the industry. These people deal with images, colors and fonts on a daily basis and well aware of how to provide your business with a face that helps you to achieve your desired goals. On the other hand, hiring an amateur can turn out to be more costly and time consuming as they are not quite aware of the technicalities involved in designing a logo. Apart from that, you may also feel that the logo is not serving its purpose fully after a few months which mean that all your time and money goes to waste.

A Well-Designed Logo from a Professional Attracts Immediate Attention

‘Perceived Value’ turns out to be a crucial part of the present day society. You may ask what is meant by ‘perceived value’. Well, it is the common belief among people that better the looks of a product from outside, the higher will be its value. When you hire an amateur to design the logo of your business, he/she may fail to present your logo in a way that instantly makes an impression and catches the attention. However, a business logo designed by a professional helps you to gain immediate attention for your brand. A professional graphic designer has good understanding of the subtle techniques to craft eye-catchy logos that grabs instant attention.

Hiring a Professional Logo Designer

Improves Your Brand Image

Your business is all about maintaining a professional image so that customers can rely and trust on your brand. Amateur designers lack expertise, experience and knowledge about the industry which can create a barrier in the designing process. Thus, they are not able to convey the image of your brand to your target audience in a way that makes an impact. A professional logo designer knows what it takes to improve the legitimacy of your business by incorporating crucial aspects like color, fonts, shapes, etc. within a design concept that affect emotions and ultimately engages your target audience with the brand. After all, all your branding efforts are targeted towards creating an emotional attachment of your brand with the audience and professionally designed materials surely do help the cause.


In this competitive market, you should always aim to represent your business in the best manner possible towards your target audience to get maximum exposure and reach. A logo is an ideal representation of your brand identity which is why, it is always necessary for you to hire expert professionals for the job. By using experience, imagination and creativity, he/she will come up with a design that will surpass all your imaginations. Creating a top quality requires thorough knowledge of color scheme, backgrounds, fonts, theme, etc. and professionals are aptly suited for the job to offer the best possible outcome.

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Mon 14

UI and UX design is one of the hottest topics on the internet at present attracting views and opinions of people from all over the world. It is the common misconception of many people that UI and UX are basically the same terms which can be used interchangeably. However, this is not at all the case, as there are some significant differences that distinguish these two terms. User Interface or UI can be defined as the system in whole that a user interacts with in order to fulfill some task. While on the other hand, user experience can be defined as the emotions that are evoked in a user after connecting with a system which is not limited to the interface. User experience is the satisfaction level of a user after using an interface.

User Interface

UI is not about attracting the users with eye-catchy designs or displays. The primary aim of UI is to offer the users with a complete system that helps them with the accomplishment of tasks in the best possible manner. Although, attractive visuals are part of UX category but there would be no point in creating stunning UI designs that are unusable. Designers need to consider the fact that whether users look for simple to use systems that helps their tasks to get completed effortlessly or mishmash of fade effects, gradients or 3D elements. The answer would obviously be simple to use systems. Thus, the job of the designers is to offer users with systems they can interact with ease as seamless interaction remains the primary preference of users. Here are some of the crucial elements that make up an ideal user interface.

  • Intuitive Layout

    It is important to present the user with an intuitive, obvious and clear interface to work with to get the job done. Systems that are developed in a less intuitive way where the users have to figure out everything on their own tend to create a bad user experience. In case of complex systems, it is always a good idea to make use of an on-boarding process to familiarize the users.

  • Consistency is the Key

    When it comes to user retention, consistency of interface layout holds critical importance which can ultimately lead to satisfactory and enhanced user experience. Designers need to make use of consistent color schemes, fonts, effects and buttons within their designs. The main purpose is to allow users with quick and effective accomplishments of the tasks without the need to spend too much time. If the users feel satisfied using the system then, chances are high that they will come back when there is a requirement.

  • Content Clarity

    The connection between the interface and the user is largely dependent on the textual content clarity. Therefore, it is vital to publish contents that are well edited to bridge the gap between the user and the interface.

  • Flexible Interface

    Being humans, users can definitely make some mistakes while using the interface. This is one crucial thing which designers need to keep in mind while designing interfaces. The flexibility of the interface is another factor that can ultimately lead to a satisfactory experience for the users. If there is room available to recover from the mistakes committed then, users will certainly prefer using such a system.

  • Although, there are quite a few other factors that lead to the ideal user interface but these are the crucial ones.

Overview of UI and UX Design

User Experience

The level of satisfaction achieved after using an interface defines to some extent UX. A UX design takes into account the requirements of the user every step of the way during the product lifecycle. The experience can either be good or bad depending on the effort being put in to take care of the needs and concerns of the users. UX designers spend a lot of time evaluating how users may feel about an interface taking into consideration different factors like utility, ease of use, performance efficiency, etc. Before the inception of user-centric design, designers and developers concentrated mostly on 2 things – how to come up with a stunning website and what are the requirements of the client. The main priority was on the brand and aesthetics without thinking about how customers would feel using the interface.

However, things have changed a lot these days with a lot of focus on experience of the users. It is more about connecting with the psychology of the users and influencing their mind and heart more efficiently. The experience of the user is what can break or make a design.

Elements of Ideal UX

  • Understanding the behavior of the user
  • Identifying user behavior when it comes to engagement strategies like at workplace, texting, etc.
  • Identifying elements influencing end-user
  • Behavioral trend research


There is no doubt about the fact that user interface and user experience design are interrelated. Both are required to produce user centric products that promise enhanced experience for the users. However, at the same time their differences should also be kept in mind to create designs that best suits the needs and preferences of the users.

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The font you choose for your logo design plays a vital role in breaking or making your design. With millions of fonts available, it is definitely a difficult task to select an appropriate logo font for your business. The font selected by you sets the tone on your website as well as various types of business collaterals like business cards, letterheads, brochures, etc. That is why it is important to select a typeface that is not only easy to read but suits the primary objectives of your business in the best manner possible.

Always Keep the Context in Mind

While selecting a font, you should always consider whether it is suitable for the context that the logo is supposed to work with like, the industry and the standards that apply. Your primary aim should be to identify as well as understand the goals and needs of your business along with the intended audience. Different factors like attention span, demographics and age of the target audience should be considered before deciding upon a font for your logo. For example, if you have a restaurant or a retail store, you’ll probably opt for a professional, friendly and modern font suitable for people of all ages. On the other hand if you are a construction management company, you’ll include a strong, serious and formal font within your design. Likewise, if your business is all about products for women like shoes, bags, accessories, etc. then, the font has to be feminine in nature with a touch of elegance and delicacy. Once you have identified the objective of your design, choice of typefaces narrows down considerably.

Appropriate Font for Your Logo

Select a Font Style for Your Logo that Best Expresses Your Business

Although there are numerous font categories available but the most common are:

  • Serif fonts
    These fonts offer a professional and classic look. They make use of small strokes extending from ends of symbols and letters. They are generally used in newspapers, magazines and books.
  • Sans Serif fonts

    These are straightforward and simple fonts and offer better readability on-screen. They look modern, youthful, crisp and clean.

  • Script fonts

    These are elegant fonts that provide a touch of luxury. They can be used to convey playfulness, cheerfulness.

  • Handwriting fonts

    The inviting and warm touch offered by these fonts is more suitable if you want to provide your design with a human touch.

  • Fancy fonts

    Fancy fonts differ greatly in their personality and look. These fonts are generally used for posters, headings and billboards.

After deciding on the message that you wish to convey through your font, simply browse through the different font categories to get the font that represents your business in the most suitable manner.


Before moving ahead with the design process, it is important for you to consider the printing method to be used. The logo of your company may look stunning on 200 x 180 pixels on website but do you think it offers the same effect and look on smaller items such as business cards, letterheads, etc? If it is offset or straightforward digital printing without any special effects then, results are fairly true that conform to actual letterforms. However, if it is thermography, letterpress or screen printing, integrity of characters might get affected to a great extent depending on how the typefaces are reproduced. An effective logo can work throughout different types of applications and media. Thus, it should be reproducible through different processes and formats, all the while preserving its identity. Helvetica, Trajan, Futura, Garamond, etc. are some of the most preferred fonts used by graphic designers for logo designing.

Think on a Long-Term Basis

When you choose a font for your business logo, select something that will probably remain in style for years to come. Too much blandness can easily make your logo design boring. Therefore, you should not choose standard typefaces or fonts from word processor. Think about something that is more original and helps with ideal representation of your brand and business.


Choosing a font is no easy task and requires a lot of research on your part. Though, the font that you select goes a long way towards determining how your company is represented, but there are various other crucial design decisions that await you. Take your decision only after considering the message that you want to convey about your business towards your target audience.

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Tue 08

It is definitely a hard task to keep your business logo relevant as the preferences of consumers are changing on a regular basis. The identity of your business that appeals to your customers presently may not appeal to them after some years. Hence you may have to consider some alterations in your company’s logo to keep pace with the growing changes in the present day competitive market. Here are a few reasons to update or refresh the image of your company logo.

When You Merge Your Business with Another Business

When the time comes to merge your business with another company, redesigning the logo becomes a necessity to represent the combined entity. Corporate mergers have become a quite common occurrence nowadays to survive and compete in the world of business. When such a thing happens, you are required to unveil a fresh business logo to inform your customers about the change. For example when Chase Manhattan Bank and JP Morgan joined to form JP Morgan Chase, a new logo was designed to make people aware of the partnership.

JP Morgan Chase

Puzzling Identity

The identity of your brand not only educates customers about your business but clears all types of confusion regarding your entity. However, when your business has a vague and confusing identity, customers may get puzzled about the primary purpose of your business and may find it difficult to remember your logo. For instance, the 2012 London Olympics logo was highly criticized for being irrelevant and perplexing to the brand identity of the Olympics.

When Your Company Logo Needs a Refreshed Image

Sometimes, the logo of your business may start to look outdated. After being in use for years, the customers of your company may find the brand mark of your business not matching up to the latest trends. They may also get bored with the look which is certainly not what you need for further growth and exposure of your business. At such a point of time, you need to consider reinvigorating your logo to provide it with a fresh and new look. Companies like Audi, Coca Cola, FedEx, etc. have all revamped their logos to give it a fresh and innovative look by retaining crucial facets of their respective brands.


Coca Cola

Shift of Focus

After operating for quite a few years in your niche, you may decide expand your operations or shift your area of focus to an entirely new niche. For example, you may want to increase your service and/or product line which will ultimately lead to modifications in the purpose of your business. Thus, you need to make your customers aware of the transformation by redesigning your logo. Starbucks recently unveiled its redesigned logo after deciding on introducing a new array of products.


Upgrading the Image of Your Company

Corporate brands often become victims of negative publicity. Though, it can be handled to a certain extent through an effective PR campaign but at times, more severe measures are necessary. For instance take the case of BP (British Petroleum). The company received huge criticism after it was charged for several oil spills between the years 1997 and 1998. However, the company changed its logo in the year 2002 to revitalize its lost reputation and image. Though, it is quite unlikely that your business may suffer an extreme negative publicity that will force you to come up with a redesigned logo but, it can turn out to be an effective strategy to shift the attention of the public.

British Petroleum


The logo of your business is a representation of your corporate identity. It is the face of your business that reminds customers of your brand. Though, effective design is critical for the success of your logo but, there are certain circumstances where you may need to consider making changes to your existing logo for the benefit of your business.

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Logos can be considered as the face of businesses that makes them instantly recognizable among the audiences. However the question is, does every business make use of the same logo style or are there different logo design styles available? Yes, there are different logo design styles available each with a different approach to help businesses communicate their core principals in the most effective and efficient manner. For example, think of some of the most reputed brands in the world like McDonald’s, Coca Cola, Apple, etc. All of these big players in the market make use of specific logo styles that perfectly encapsulates their brand. Here are some of the logo design styles for businesses to choose from to provide their brand with a unique and appealing identity.

  • Emblematic Logos:
    Emblematic logos generally include an emblem symbol along with the pictorial elements and brand name. These type of logos are commonly used by political and government organizations as they look similar to an official seal or badge. Harley Davidson and Starbucks Coffee are some of the well-known and highly popular private companies that make use of emblematic logos. The major problem with emblematic logos is that they cannot be deciphered or read easily when printed at smaller sizes.
  • Emblematic Logo - Enchi

  • Abstract Logos:
    An abstract idea forms the basis of an abstract logo where the primary idea is to produce a non-descriptive message using a specific graphic image. Creating abstract logos is no easy task as the entire task involves a lot of creativity and hard work. These type of logos are ideal for generic ideas uniquely as well as expressing feelings in a crafty way. Nike is a worldwide renowned brand that has used conceptualism and abstraction within the design of their logo.
  • Abstract Logo - Elemental Energy LLC

  • Illustrative Logos:
    Illustrative logos not only look unique but help to express a lot about the service, product or business they are meant to represent. These types of logos usually involve unique character designs and drawings that are created to provide a perfect visual representation of the brand. Some of the highly popular brands using illustrative logos include Ferrari, KFC, Nestle, etc.
  • Illustrative Logo - Ural

  • Typographic Logos:
    Typographic logos mostly make use of letters and words from the business, product or brand name. Even though these logos are considered to be extremely simple but designing a typographic logo can actually be extremely difficult. Few examples come in the form of FedEx, Dell, Coca-Cola, etc.
  • Typographic Logo - Tech Build Developments

  • Symbolic or Iconic Logos:
    Symbolic or iconic logos generally include a mark, a figure or a pictogram that portrays the message a business tries to convey in the best possible manner. These types of logos are suitable for businesses with long names and turn out to be the ideal choice for new startup businesses. At times, symbolic or iconic logos can prove risky for new businesses as the audience is not able to view the company name through the logo. Brands like Apple, Shell, Mercedes, etc. all make use of symbolic or iconic logos.

Iconic Logo - Argos Gold Mart


When it comes to developing a visual brand, choosing the appropriate logo style holds crucial importance for businesses. After deciding upon the style of the logo, businesses can shift their focus towards other essential elements of a logo design which include font, color scheme and other details.

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