A website describes your business personality. It symbolizes your business. There is more to website design in addition to text and images. Its color. Colors make a website expressive. Each color has a meaning and an ability to trigger our psychological senses. It plays an important role in marketing and branding. It influences the likability of a brand and its perceptions.

Theory of Colors in Website Design

Understanding colors

There are four primary colors. Red, Yellow, Blue and Green. Red relates to body, yellow to emotions, blue relates to the mind while green relates to the balance between body, mind and emotions.
Let us understand the psychology of the colors mostly used.

  1. Red – It is the most powerful color and has the longest wavelength. It grabs the first attention. It is strong, energetic, sensual, stimulating and courageous. At the same time, it also symbolizes danger, aggression and demand.
  2. Blue – Blue is a soothing color and relates to the mind. We react to it mentally. It stimulates transparency and aids in concentration. The positive reflection of blue can be seen in intelligence, trust, promise, efficiency, duty, logic and communication. Negatively, blue symbolizes coldness, unemotional and unfriendly.
  3. Green – Green requires no adjustment of the eyes. Green is restful. Also, it occurs in the center of spectrum and hence is the color of balance. Positively, it symbolizes harmony, refreshment, rest, environment and peace. Negatively, it represents stagnation, boredom and fatigue.
  4. Yellow – It is an emotional color. It can be said to be the happiest color. It has a long wavelength and hence it is stimulating. Yellow lifts our spirits, gives us confidence and instills optimism. Too much yellow however, has a reverse effect and confuses the perceiver. The positive effects of yellow are optimism, confidence, friendliness, happiness and self esteem. Negative influences of yellow are fear, depression, anxiety and fragility.
  5. Orange – It is a secondary color, a combination of red and yellow. Hence, it stimulates both physically and emotionally. It focuses on food and warmth. Too much orange shows lack of seriousness. The positive influences of orange are comfort, security, fun and warmth, while its negative influences are frustration and immaturity.
  6. White – White is a total reflection. It reflects the entire spectrum. It signifies hygiene, clarity, purity, peace, simplicity and efficiency. Negatively, it signifies coldness, sadness and unfriendliness.
  7. Black – Black is total absorption. It has considerable psychological implications. It is a color of sophistication and goes very well with white. Black signifies sophistication, glamour, efficiency and substance. It can also be considered as a negative color. It signifies oppression, coldness, selfishness and heaviness.
  8. Grey – This color is said to have no psychological properties of its own. It is a color of hibernation and has a dampening, gloomy effect.

Color Psychology of Website Design

Now that we understand the psychological properties of most of the standard colors,let us review the factors to consider for the using them appropriately.

  • Review the product being sold: Environmental websites, fresh produces call in for green, bank and corporate websites call for blue, jewelry websites call for sophisticated black, and food related websites call for red or orange. Hence the color chosen should be based on the type of products that are sold. Usually the look and feel of a website is based on the color combination of the logo, but that does not always work out.
  • Focus on the audience: Different age groups correspond to different colors. The colors that work for kids and toddlers will not work for elderly people. Also the colors working for professionals will not attract the trendy teenagers. Hence, color combination of a website should be also based on its target audience.
  • Background color: Keeping a subtle background color keeps focus on the on the page content and boosts the main colors used.
  • Black Text: It’s preferable to keep the content text in black as people are used to that. This also depends on the size of the text used. Use best of your analytical mind for the appropriate text shade. The content should standout and invite people to read it. The content should not get lost in the combination of colors used. Example- a dark gray text on light gray background will just absorb the text and people will need to put an extra effort to read them. Black text, white background works best for content related websites.
  • Do not over use colors: The use of colors should be relevant to the products, the audience and the sophistication and clarity aspired for.


Choosing colors for a website is not about your color preferences. Colors working well individually may not work well in combinations. The correct color combination for a website can be achieved by experimenting with color combinations as well as their individual symbolism. Hence, color is a powerful tool for your website. Just like website, the significance of colors in logos and marketing is equally noteworthy. If colors are properly used, they can accentuate your brand identity. Every color can tell a story.

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Fri 20

Online users today are more impatient and unforgiving than ever before. Failing at making a lasting first impression through your website homepage will lose you business with your contenders being just a click away. Hence, it is imperative that your website reaches out to the audience and conveys your business message with a balanced combination of promise and professionalism.

The Homepage of your website is its most important page. It is the online face of your business. It has the easiest URL, summarizes your business information and most of the online traffic is diverted to this page. This makes it all the more important for this page to provide useful information to all kinds of potential leads.

Optimize Website Homepage Design

To have one of the best homepages in terms of quality we have listed the following points worth considering.

  1. Give utmost importance to the unique selling point of your business: Give your customers a reason to stick around your website and services. Even the biggest brands need to instigate customers to buy their products. Hence, your USP and your key potentialities will give your customers the assurance they have been looking for. Use a tagline, use icons for the services provided, bend the traditional design rules once in a while to stand out in the crowd. Introduce a block in your Homepage and update its content each day. Have a look at http://www.forbes.com/forbes/welcome/. They have a quote of a day section which is updated everyday. After a few seconds, it redirects to its main website.
  2. Strive for customer congruence: This implies the entire page experience needs to satisfy your customer’s expectation. The contents that are mentioned in the page should be easily perceivable by the potential users. Further, the user experience can be segregated in terms of age, demographics, gender and can be redirected to a page with detailed information. This later on will help you to identify your potential users and their searches.
  3. Social Success: Truthful, honest and modest success stories, testimonials, reviews help to gain user confidence in the long term. Avoid posting reviews through fake accounts. Including case studies also help users to refer to your website and rely on it.
  4. Use Call to action buttons: It is about time to move on further from the traditional Submit button to more attractive call to action buttons. ‘Learn More’ is the top performer in terms of click through rates. Thus, good content summary and a learn more link to its detailed page can help in increasing your click through rate of your online webpage. ‘Download pdf’ is also another option. Avoid redirection to these pages using URLs. This just shows your laziness or your careless approach towards user experience. Make sure not to clutter your webpage with too many CTAs.
  5. Menu: Navigation options should be simple and easily accessible. Sophisticated animations sometimes make them difficult to access. Make each part of your website easily accessible with minimum clicks.
  6. Match your page headline with your CTA: Tell the users clearly what you are providing. Your call to action buttons should be relevant to your Homepage headline.
  7. Avoid Distractions: With so many online portals available, viewers have very little time to go through the details. Hence, provide straight forward and to the point content describing your products and services. Be short and simple. Do not bejewel your homepage with sophisticated content, annoying phrases or over energetic promises. ‘All that glitters is not gold’ – stands true till date.
  8. Image: Use images where necessary. Avoid free images. Instead, use premium images which are best relevant to your products and services.
  9. Short and Simple Contact Form: Considering it as your first interaction with your user, keep it short. Avoid a long contact form unless required.
  10. Test the performance of your Homepage regularly and make necessary changes.
  11. Load Time: With all the components on your Homepage, make sure of your website loading time. Users today are very impatient and loading time taking more than 3-5 seconds is unacceptable.


You should be very clear what you want to convey in your Homepage. The content is equally important as the design. Guide your users to the more important sections of your website. Keep the display ratio of all the components proportional and avoid overemphasizing more than required.

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With the launch of smart phones and mobile devices, most of the Internet browsing is done through these devices. Mobile Devices are handy and available to the user all the time. With the continuous evolution of mobile devices, the habits of the users have changed as well. This has opened up new opportunities to engage users into taking action as desired. Mobile Apps are evolving in ways which please the client and make them coming back for more.

As the online world is shifting more and more towards mobile, if your business website is not responsive to mobile access then you are more likely to fall behind. Additionally, if your business has a mobile presence, but it fails to provide a seamless browsing experience, then you not only run a huge risk of losing sales but your brand credibility is damaged as well.

Need for Mobile App

Mobile Websites can be a good solution for your business considering that your business needs to provide only informative content to users. Mobile Websites are limited by the following factors.

  • The users need to start their browser and type in your website URL in order to access it. This involves a couple of steps more than that required for accessing an app. In a highly impatient society that we live in today, this factor may considerably limit your website preference.
  • It is usually a rearrangement of your website content. It usually does not offer anything new. Users are more likely to use those apps which provide them with an engaging experience.
  • If you have a desktop website and a corresponding mobile website then mobile website requires separate maintenance. That means a change in content will call for two updates.
  • Mobile websites have design limitations as well. Your website will always fit most of the mobile devices. There is no ‘one size fits all’ approach. Your mobile website layout may distort in certain devices.

When the limitations of desktop websites and mobile websites show up in your business revenue and you fall behind your competitors, it is high time to rethink your marketing strategies with a new developed mobile app.

Mobile Applications are exclusively designed for smart phones and mobile devices. Mobile applications are located directly on mobile screens. That makes your business features directly available to the user. However, you should move forward with an app for your business only if -

  • The app is designed to provide more features than your website.
  • The app is providing unique features or services that no other app in the market is currently providing.

The unique features provided by your business app will help it to get approved by Google Play and Apple stores as well.

A well developed app can improve your business presence in the mobile world. It increases your brand recognition. The major percentage of mobile users occurs in app usage. Hence, your business stays closer to your users through your app. This proximity results into increased sales revenue. Even if your app is not related to generating sales, a mobile app can create better awareness for your business brand.

If the goal of your app is just related to making your content available, then a responsive website should suffice. However, if you are keen on developing your business app, then you may start with collecting statistical data to target potential users, assess your marketing strategies, analyze your website traffic, obtain statistics of the devices through which your website is accessed and the activities relevant to your business that can engage the users.

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Images are an important part of the website. They help users connect to the context of the website. Images deliver a powerful message and play an important part in brand building. Image selection is a part of the website design process. Hence, image optimization forms an important consideration for a better website. The very first consideration is to find out if an image is absolutely necessary or not. Avoiding the use of an image can free a large number of bytes used on the page. However, an appropriate image can communicate your business message better than words.

Use Images in Website

Key Considerations for Using an Image

  • Use the Appropriate Image: Indiscriminate or unnecessary use of images in a webpage may overshadow the main focus of the page. It is preferable to use paid images for uniqueness of the website design. Freebies will only make the site look like other website representing the same business. Graphical Data is retained more by the human memory compared to the textual data. The images should only be used to get a message across to the customers. In case it is used for decorative purposes then it should resemble the context of the website.
  • Position: Images should be placed close to the related text. The text beside the image will be perceived better by the viewers of the page. Improper positioning of images will make the website confusing.
  • Size, Dimension and Resolution: Size and Dimension should not be confused with one another. Size refers to the file size while dimension refers to the height and width of the image. Smaller files load faster. If the image is saved at a higher resolution and is forcibly resized to fit a small space it will result in increased load times. Most computer monitors do not display images more than 72dpi. Image resolution greater than that makes the file unnecessarily larger. Great image compression tools can be found online. They help to create smaller versions of the images to fit into the required space. In case it is required to show the high definition image to the user, this can be achieved by using pop ups.
  • Naming the Image: Search Engines not only crawl the text content on the webpage. They also search for keywords in the image files. Hence, using a plain descriptive text for naming images will increase its possibility to appear in the Google’s Image search listing page. Image named as Coffee-table.jpg is better than 1.jpg. A look into ones website analytic will give an idea of the phrases used to perform searches.
  • Alt Text and Title: Alt Texts are alternatives to the images when they cannot be displayed by the browser. Appropriate use of alt tags for images add SEO value to that webpage. In fact, usage of alt tags is the best way for images to show up in the Google Image Search page. However there are some rules to be followed while specifying the alt tag. Unnecessary words should not be stuffed into the alt texts. Alt tags may be ignored for decorative images. Over optimization of a page can be penalized by the Search Engines.
  • Handling Thumbnails: The thumbnail image sizes must be made as small as possible. The alt tag for the thumbnail images must be different than that used for its corresponding larger image. This is recommended so as to avoid listing of the thumbnail versions in Google image search results.
  • Featuring same product image through multiple angles: For E-Commerce websites, it is common to show the same product through multiple angles. The best way to leverage this opportunity is to fill out all the alt tags uniquely. This will make the potential searchers land into your website without you being penalized by the Search Engines.
  • Image Type to be Used: Three kinds of image files can be used in a webpage. They can be jpeg, gif or png. Jpeg files can be considerably compressed to lower sizes without losing the display quality. Gif files are even lower quality used for mini icons. Pngs are now used as alternatives to gif file types. Make sure that text is not embedded into images unless absolutely necessary. Embedded image texts cannot be copied, are not searchable and represent poor quality designing.


Image optimization can be directed towards achieving two goals – for better Search Engine Optimization of the Website and for better design aesthetics. Images account for the most amount of downloaded bytes. Optimizing images saves byte downloads and improves the performance of your website. The optimal setting of an image depends on a careful analysis across multiple dimensions such as format, quality, content, dimensions and purpose.

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Car wraps are the most cost effective way to promote your ‘BRAND’. Unlike stationary signage like billboard or poster, your vehicle advertisement can be everywhere you are. When you drive a beautifully wrapped car, you will see almost everybody around you looking at it, reading it, and learning it.


Superb car wrap design services by our design team can help you enhance your brand visibility. For attractive vehicle wraps, our team of experts designs custom graphics and integrates them into a clean design that will get your brand noticed.


We keep your business in mind while building your design. Your services, logo, and contact details are the most vital elements of your custom car wrap designs.


The background of the wrap should be simple, but the marketing message should be clear to interpret and comprehend.


Turn your car in to a true work of art and get you noticed on the go, above your competition!

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