Having a website has become a brand identity for any retail business. It is a great marketing tool for your business. Launching an E-Commerce shopping cart website can gain you an advantage over your competitors. It will enable you to feature, distribute and sell your products or services online. It will also enable the collection of payments via secure payment networks.
shopping cart website development

An E-Commerce website redefines the geographical reach of your business considerably. It will place you in the global market, where your products will be accessible to your customers anywhere anytime.

While launching an E-Commerce website for your business, you may consider including the following core features for your website. We have listed the features and mentioned the importance of each.

Core Features:

  1. Navigation Options:

    Use menu options for a simple categorization of the information that you intend to provide to your customers. Navigation options ensure easy access to the different sections of your content. The navigation buttons should be simple, to the point and self explanatory in nature. If there is a multi-step procedure involved, then make sure to include the back button and a quick link back to the main pages. This will help the user from getting lost in your website.

  2. Standard text and graphical content:

    The selected design should be relevant to the context of your business. The content should be short, simple and assertive in nature. The usage of images in the design should be justifiable. The images used should be attractive, relevant to your business and informative. Avoid spelling mistakes, grammatical errors and complicated sentences.

  3. Catalog Feature:

    This page refers to the product or service listing page. Make sure all your products are listed here. If your product or service can be represented by an image, then use original product images. Images copied from other websites will cost you user confidence. Also, while selecting the default image for your product, make sure to use the one which provides a full view of the product. The minimum information that needs to be featured are: Product Title, Image(if applicable) and Price. Discounted price(if applicable) should be featured. Make sure to show the discounted price and not the discount amount/percentage. This is because customers are unlikely to calculate the discounted price, by themselves while browsing.

  4. Product Detail Feature:

    This is the page which will describe your product in detail. Use as much detail as possible.
    Available colors, sizes, material, etc., will give your users an option to choose their relevant option. A detailed information will help the user to know about your product more as well as give them confidence to proceed. If applicable, use multiple images to describe your product graphically. Here you can use high definition detailed images.

  5. features-of-eCommerce-shopping-cart

  6. Simple and Advanced Search:

    This will allow your customers to quickly filter products using a relevant search text. Ensure that the search module covers the product details extensively. This will also allow you to collect search statistics and the seasonal shopping habits. An auto suggests function while searching will encourage the users by showing them a list of possible options. Always, try to avoid the zero results page. Even if there is no exact match, feature the nearly matched products. ‘No matches found’ cuts short the user interaction on your website.

  7. Reliable Payment Gateway:

    Always use the most used and the most reliable payment gateway for online transactions. This assures the users of your recognition by credible establishments.

  8. Delivery Process:

    Nowadays, customers demand more flexibility in product delivery. A fixed date of delivery is highly recommended. Options for ‘next day delivery’ and ‘collect from store’ also cater to the diverse purposes of customers and make your website more preferable.

  9. Refund and Cancellation:

    Once you implement this functionality, your customers will be more inspired to make a purchase. The assurance of having control over their money even after the purchase drives them to ignore their second thoughts. It also gives them a sense of confidence in your business. Write a detailed procedure in this context. Make sure you cover the follows points:

    • The categories or products that can be returned
    • The time period within which a return request can be initiated
    • Specify the shipping procedure step wise and mention the shipping charge liabilities
    • Clarify whether a return of funds or replacement of the product will be made
    • Specify if the refund will be made to the bank or to the customer account in the shopping cart
  10. Customer Registration and Login:

    Having this feature enables you to collect customer information and improve customer communication. Based on their purchase history, you will be able to create personalized newsletters. Having their purchase history also helps to resolve issues such as payment, order delay, return, refund, etc. Loyalty cards, gift coupons can also be based on this data.

  11. Customer Support Information Detail

    Customer support is generally featured to handle any situation that may go wrong. If you have customer support information featured in your website, many customers are going to prefer your website. Unhappy customers are unlikely to visit your site again, however, if your customer support is effective, it can save you from losing out on your existing customers.


We have listed the core features that need to be considered while developing an E-Commerce website. Every functionality implemented must be complete and correct in its own respect. Although many more features can be added into the website, but it is important for you to know the significance of every feature implemented into your website and the maximum possible ways of leveraging them.

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A website now a days is a basic credibility proof for any business. There is no reason for a business not to have a website now a days. Informational, E-Commerce, Educational, Travel, Automotive etc., people always look for the website link when provided with the business card. A business which does not have a website is less likely to qualify for customer preference.

Cross Browser Compatibility

Compatibility Issues

Having a website is not enough now a days. The website should function uniformly across different configurations and settings of different browsers. Their major compatibility issues are due to the following:

  • Multiple browsers (Internet Explorer, Mozilla Firefox, Google Chrome, Safari, Opera, Mobile browsers)
  • Multiple Versions of Browsers
  • Multiple Operating Systems
  • Multiple Screen Sizes and Access Devices

A website may have been developed and tested in a particular browser. It may display perfectly in one Browser but the components disassociate when viewed in another browser. This may disturb the functioning of important functionality. Customers are less likely to use such websites particularly in this market where multiple websites are available providing the same functionality.

The trend of mobile browsing has made it imperative for websites to go mobile. Responsive Layout is the cheapest and the easiest solution to this. This calls for cross browser compatibility checking of the websites on mobile browsers.

Compatibility Checklist

Whether it is an informational website, a basic catalog website, a social networking website or a complicated B2B Marketplace website, before deploying it live, ensure its cross browser compatibility for the following:

  • HTML, HTML5 and CSS code validation
  • Characters support, character encoding
  • Layout display of the pages in different resolution
  • Image alignment
  • Text alignment, font display
  • Java script and Jquery functionality
  • Ajax updations
  • Image rendering and display layout on mobile browsers
  • Navigation accessibility on mobile browsers

Know a fact:

W3C states the Web Standards, which describe how the elements should be coded. Deviation while following these standards creates performance and display inconsistency for the Website across browsers. Adhering to these predefined web standards greatly improves website visibility and its accessibility eventually increasing its user traffic.


It is practically impossible to achieve 100% compatibility throughout all browsers. Manual cross browser testing is a matter of time and money. Paid tools can be used for those browsers which have high browser dependent functionality. However, free tools also verify cross browser compatibility to a sufficient extent. They can be used for ensuring the basic code and display issues.

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Internet Marketing is a generalized terminology for promoting your business online. Internet marketing services include Search Engine Optimization, marketing through Social Media, Google Adwords, advertisements on established web platforms, video promotion, Interactive Functionality and email marketing. Other than those which have been mentioned, there are additional strategies which have not been completely leveraged as yet.

Through this article we intend to describe the most common marketing strategies and how they help promote a business website.

internet marketing strategies

Focus Your Marketing Strategy:

The first thing you need to get started is how to focus your marketing strategy. Identify the age group, gender and the interest groups to whom your products or services will be offered. Analyze where your target market is most likely to be seen on the web so that you can feature your advertisements there for them to see. Many premier websites may offer you this statistics. Finally, you may list down all the search engines and already established websites that will serve as the best areas of focus for your marketing efforts.

DEetermine the Tools and Resources:

After determining the target areas for marketing, the next step is to determine which internet marketing tools and techniques you can utilize in order to feature your business message online.

For a continuing marketing campaign, as a first marketing tool, build a quality website for your business. Create features on the website where you will be able to collect your visitors information. You will need to make subscriptions optional. For those who remain subscribed to your email group can be sent daily, weekly or monthly newsletters through any of the online mass mailing services. This method of email marketing is a great way to keep your product and services afloat in their minds.

The next great marketing tool is to use the online services that track the viewing traffic on your website. With the information that you get on your web traffic, you will be able to adjust your web presence and your corresponding marketing efforts.

The next tool to be considered is the existing Search Engine giants. You can submit your website to the search engines and on a regular basis keep updating the contents on your web pages. This will optimize the way the Search Engines view the relevancy of your website in the search results.

Finally, the most important marketing tool is to get involved in your business communities online. This can be done by regularly writing blogs, getting involved into forums, creating your own community page, press releases where you can talk about your skills and accomplishments. Here, you can also provide a link by which people can go ahead and contact you for further information or business.

In this age of technical revolution, when mobiles and smart phones act as the new internet cafes, make sure your website is responsive and is uniformly accessible via all major access devices. This makes sure that at least your counter is open 24 hours a day 7 days a week.


WebGuru offers a range of result-oriented internet marketing services which helps your business get noticed and establish your preference over your competitors. Contact us to get the most optimized marketing strategies tailored to fit your business requirements.

In this article, we have provided an overview of the marketing strategies to get started. Keep visiting us for Part II of this article, where we will discuss the undercurrent of internet marketing.

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The fast paced advancement in technology, the continuous emergence of sophisticated smart phones and a high speed internet access; these factors have completely transformed the way users now browse the Internet. This redefined user interaction has influenced many companies to shift towards ‘Mobile First’ approach for their business.

mobile app vs mobile website

Know the Basics:

A Mobile website or a responsive website involves designing the website for optimized display across multiple screen sizes and devices using a single code base. Whether this approach meets the challenges of the mobile world completely depends on what the business is trying to achieve. Mobile Websites provide improved usability by reorganizing the contents and bringing mobile specific features to the forefront.

A Mobile application or more popularly a Mobile app is a software application that is designed to perform a specific set of functions. Each app is specific to a mobile device’s operating system and requires to be downloaded to the device. A mobile app combines web versatility with touch enabled device functionality. It is compatible with the key smart phones, provides feature like rich look and feel, GPS Services, offline browsing and video capabilities, thus making it easier to deliver the business content to the mobile audience.

Know the Difference:

Mobile Website or Mobile App, both the approaches have their advantages and drawbacks. Careful analysis should be performed to ensure that the mobile solution selection is based on the right considerations. Let us view a comparative analysis of both the approaches for a better insight.

Considering Factor Mobile/Responsive Website Mobile App
Code Base Single – The website is designed and then optimized across multiple devices Separate – Website is built and separate development cycle initiates for mobile app for different OS.
Development Developed with the standard web development technologies. For a complete solution, needs to be built for distinct mobile operating systems. For this unique programming and software development kits are required.
Cost Cost Increases with the increase in the complexity. But overall cost is less than that required for app. Cost varies across the different development service providers. Likely be on the higher side.
Implementation Timeline Can be deployed immediately as it is developed. Requires a submission process.Also users need to download the app to use it.
Search Engine Optimization Can be detected through a normal search. Also can be redirected from the primary website when a different device is detected. It can be found through an app store search or linked through a website.
Internet Connectivity Is a must. May be accessed offline.
Graphics and Display Limited by technology. Navigation enabled from top to bottom. Left to right navigation requires additional development efforts. Superior graphics display through animations may be limited. Left to right navigation suported. Carousel navigation enabled.
Target Audience Can be viewed on desktop and anyone with a mobile browser. Can be viewed with users having the specific device.
Maintenance Low maintenance cost. Higher flexibility to implement changes. Comparatively higher maintenance cost. If changes are required, then all the versions need changes.
Performance May have bandwidth issues when loading text heavy images. Streamlined performance.

Last but not the least, a factor to consider is your current analytic if available. If you have an existing website, Google Analytics can be used to see which devices have been mostly used to access your website. This will give you a quantitative data to choose the operating system for your mobile app.


The solution that you choose should be based on your target audience and business goals. Before making a decision, you should evaluate both the options and select the technology that best suits your requirements. If you want to set up an easy to maintain, controllable solution, Mobile Website is your pick. However, if you want to build a high quality product for a better experience, high end performance and seamless transactions, then Mobile App should serve you better.

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Online interaction for any number of reasons has changed over the years. People now look for more and more information online. People research and find their jobs, pay bills, shop online, look for homes, friends and even life partners over the internet. Hence, in this interconnected world, it has almost become a necessity to have a web presence for any business. By having a Website running for a business 24/7, it can present its potential customers with all the information required and thus making it more likely for them to purchase the product or opt for that service.

choose template for website

Importance of a Website Design

The corporate competition nowadays has made it essential for any business to improve and enhance its global presence. Studies have shown that while a highly technical website generates user traffic, a good website increases its conversion. In this context, web design is one of the most fundamental factors and it needs thorough research and consideration. Thus, a website design requirement necessitates professional suggestions from competent and creative web designers. Various methods are used to combine colors, create and join words, experiment with fonts and graphics to get a business message to the potential customers. This to some extent helps in conversion of the site visitors into potential customers.

Approach for Website Design

Important as it is, a web design is also complicated in its own sphere. There are two plans of action for getting a website design; one is custom website design and the other is ready made website template. In this article we aim to focus on the approach towards choosing the right Website Template for a business website.

What is a Web Template

A website template is a tool that separates content from the presentation. It can be defined as a pre-designed customizable webpage. They may be self contained downloadable pages or part of a web builder interface. A website template helps a user to insert the contents and design a website without needing to create webpages from scratch. It is built with HTML and CSS Codes. Now the current standard is HTML5 and CSS3.

Points to Consider before Choosing a Website Template for Your Business

Now that we understand the concept of a Website Template, let us enlist the facts to be considered before choosing a template for a particular business.

1. Business context:

Every website has its own context. An E-Commerce website emphasizes its products, a corporate website radiates trust and power. A social website features network while a kid’s website illustrates fun and happiness. No matter how attractive a template may look, it will not get the intended importance if it mismatches the business process.

2. Layout:

The template layout will be responsible for structuring the information of the website. Hence a template must be chosen as per the requirement and that which requires very little changes to be made. Many templates may look very attractive but may not map to the business information display sequence. Such websites should be avoided as they will not be too productive in the long run. The template should not be based on personal preference. An effective template selection should be based on the preferences of the future users.

3. Template Flexibility:

A website template is not changed often. Hence, a customizable template is recommended. This allows for future extension of the features with less or no additional investments. Customization may range from font, color, menu to multimedia and animations. However it should be ensured that the website template supports customizations up to the required degree. Too less with limit functionality and too much will make the system complicated.

4. Seller Credibility:

Even the best templates may have errors in them. Hence, the credibility of the seller should always be verified. Regardless how simple the template may be, customer support should always be ensured. This will be helpful for urgent trouble shoots.

5. Usability and Cross Browser Support:

A template is only a small part of a bigger picture. It is very important to ensure the usability of the website along with its professional aesthetics. The design should be good and the navigation should be easy. Also the template must be displayed with equal uniformity across all browsers. In the age of mobiles and smart phones, responsive designs should be preferred.

Website templates should be created by both designers and the programmers. This will ensure its front end usability and back-end customization. The best template will be the one that will maintain the best balance between design and the features required.

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