There is no doubt about the fact that, running an online shop in the present day world is a very hard task. It is an everyday challenge to stay ahead of your competitors with an engaging, innovative and fresh approach. Online retailers need to make sure that their online ecommerce stores are perfectly equipped with the latest functionalities and features to provide users with a great shopping experience. This infographic discusses some of the crucial ecommerce website design tips for 2014 that can help online merchants to build an effective ecommerce store to drive sales and revenue.
Logos are regarded as the perfect representations of the image of a business helping people to associate it with its products and/or services. Though majority of businesses nowadays have a logo but there comes a time when they feel that their logo is just not making the right sense. The reasons to redesign a company logo may be many however it is not that easy as it sounds. You need to ask yourself various questions like:
After figuring out what needs to be done refer to the points mentioned below to add that extra effect and appeal to your logo.
Replace the Font
When you want to increase the reach of your business and target new markets, the need to alter the font of your logo may become a necessity. Let’s say, your business has a text based logo where you made use of the Serif font to appeal to the older generation. Now you want to expand your business and appeal to the younger generations. So, what would be the best thing to do? You can change the logo font from Serif to Sans-Serif just to make it a bit livelier and charming.
Take the case of MSNBC logo where the original design consisted of super heavy uppercase typeface making it a bit too much for a news station. However, their newer logo looks more aesthetically pleasing and attractive with its lowercase typeface.
Trim Down Your Logo
Be it website design or logo design, minimalism has turned out to be biggest trend these days simply because of the fact that it makes sense and works. If you think that your logo has too many unnecessary elements making it confusing to the audience then, trimming it down is the best option available to you. Unlike a busier design, a simple design is appealing and easily recognizable.
If you take a look at the latest Starbucks logo and compare it with the one that was previously used then, you’ll be able to understand how trimming it down has really helped. The company’s plans of venturing outside the coffee business clearly reflect in the new logo with the removal of the “Starbucks Coffee” text.
It is well known fact that, colors can invoke certain feelings and emotions. Choosing the appropriate colors not only makes your logo look good but, also helps with your branding efforts. Colors have a lasting effect on the mind and help your customers to remember your business and brand. The redesigned logo of Toys R Us looks a lot less primary adding that extra bit of fun perfect for a toy seller.
In order to meet the specifications of the client, designers often tend to make logos extremely busy and generic. A good thing to follow while designing a company logo is to break down and simplify the design so as to come up with something eye-catchy and meaningful.
Look at Wendy’s logo for instance and see how its new simplified design creates an inviting effect and radiates freshness. The simplified design of Wendy’s logo has certainly made it stand out amongst its competitors by leveraging cleanliness and friendliness.
Though, it is always advisable to keep your logo simple and unique but, at times you may feel the need to add some touch of excitement that perfectly compliment your business activities. You can also apply a theme that is central to what your product and/or service does to get rid of that boring effect.
For instance, the previous logo of Amazon.com referred to the Amazon River which made no sense at all. But, thanks to some clever redesign, the company now has a logo that perfectly represents its business. The arrow from ‘A’ to ‘Z’ not only indicates that you can get any product from its online store but also looks like a smile signifying something more.
It may be 6 months, 1 year or more but, you will definitely feel the need to change the design of your logo at some point of time to keep up with the market requirements as well as showcase some changes in your business strategy. Apart from paying attention to what your business does, remain inspired and creative to present your ideas in a fresh, appealing and unique manner through your logo.
A symbol can be considered as a powerful tool which is often used by graphic designers to create magnificent logos for companies.Those involved in the field of graphic design will surely agree with the fact that, designing a logo requires a lot of thought and brainstorming. Defining the identity is one of the crucial things designers need to consider while designing logo for a brand. A logo that has been crafted masterfully not only materializes the user’s identity but, those interacting with it as well.
A symbol can be described as a combination of various graphic elements representing something in a unique way, say for example, a picture telling a story. The primary aim of every graphic designer should be to make use of symbols in a correct way to avoid any sort of misinterpretation.
Influence of Symbols on Logos
In the present day world, the recognition of a brand is primarily dependent on what it represents rather than what it is. The importance of symbols has increased by leaps and bounds in creating an appealing and unique recognition for a brand and their use, even more complex.
Though, many people feel that a symbol and a logo are the same but, they are not. A logo can act as the symbol for the identity of a company as well as make use of pre-existing symbols to serve its purpose. When used in the right way, designers can utilize symbols to exploit an unconscious level of desire among human beings. They can create graceful associations between the company and what it wants to represent when incorporated within the logo design in a proper way.
Symbols can also Impact Branding
Branding is crucial for every business nowadays helping them to create a distinguishable identity in this fiercely competitive market. A consistent brand connects with its customers at an emotional level and creates a good feeling every time they make a purchase.
Brands have to be extremely competitive these days and the symbols used within them should be equally strong. The way a brand is classified and whether people are willing to interact with it or not depend a lot on the associations made via the symbols used in the logo. While using symbols within logos it is important to make sure that :
Instead of looking at symbols from a specific cultural perspective, it is always a good idea to look at it from multiple perspectives that appeals to the international audience. A symbol representing something in one culture may represent something totally different in another culture. It is important to keep this thing in mind while seeking to create an international identity.
A good deal of research should go into the use of symbols in logos not only to create a visually appealing effect but a deeper significance along with concise and clear representations.
Every logo needs to communicate something. Symbols act as powerful communication devices only when they are used wisely. The availability of only one symbolic element in a logo design can help to express everything in a proper way. However, it is important for designers to keep the design consistent with other marketing communications so as to avoid any confusion or misinterpretation.
As stated earlier, symbols used should be clear so as not to confuse and complicate the message intended for the target audience. Symbols should easily merge with the shapes, typefaces, colors and languages used.
Building a brand is not at all an easy task however with the right symbols used in the right manner within a logo, it is possible to create a brand presence that can easily capture the attention of the audience.
Till a few years back, responsive design was only considered as a ‘nice-to-have’ feature and clients paid less amount of attention towards making their sites responsive. However, with the advent of the year 2014, responsive websites have become primary tools for businesses to maintain their online presence.
Online retail happens to be an area which has lagged way behind when it comes to offering customers with an easy-to-use, modern interface. In fact, there are many retailers including big ones who are still being hesitant to invest on resources to come up with a responsive e-store easily viewable across different devices.
But, is it really important to have a responsive e-store these days? Do people really purchase things from their mobile? Read on and learn about some important facts related to mobile sales.
There is a Huge Surge in Sales from Mobile Devices
There is no doubt about the fact that, sales from mobile devices are on the rise. Merchandise worth over $1,000,000,000 was sold by Amazon in the year 2009 to mobile device buyers. The company sold around $3 to $5 billion in yearly sales only through mobile devices in the year 2012. Apart from that, on 2013’s Black Friday, 21.8% of overall online sales came from mobile devices. This is a clear indication of the fact that if a website is not properly optimized to work across different devices then, it is probably losing out on a vast amount of potential revenue.
One thing that needs special attention here is that, though 37% of overall online traffic came from mobile devices, only 21.8% accounted for online sales. Thus, it may be the fact that, customers may have used their mobile devices to price shop and browse their items and went on to make their purchase from a tablet or a desktop.
The 15% difference between sales and traffic indicates that retailers and designers have to put in more thought and effort to offer the mobile users with an enhanced experience. The main reason for the difference could be that, customers find it difficult to fill up the forms during checkout process from a smaller device and opt to switch to a desktop or tablet to buy their preferred items. Thus, the question arises – why should customers face the difficulty from their mobile devices to make a purchase and isn’t it possible to remove the manual fill-in process through Google Wallet, PayPal, iTunes or Amazon account? How about scanning the credit card of the customers with the camera that will further simplify the checkout process? It is being speculated that, iOS which will be debuting on fall 2014 will be available with such a feature.
Unresponsive Stores are Abandoned by 30% of Visitors
The recent study conducted by Mobify shows that almost thirty percent of visitors abandon a site if it is not responsive. Designers therefore need to focus more on their responsive design skills as well as on the key elements of an ecommerce website to offer customers with a satisfying experience. It is also vital to remain well aware of the various ecommerce frameworks like Magento, Shopify, BigCommerce, PrestaShop and more.
Apart from that, web designers also need to take a look at how well their ecommerce websites are optimized to work across devices of different forms and sizes. Countless of customers are lost by various stores mostly because of a complicated checkout process.
Streamline the Buying Experience of Customers with a Responsive Design
Thus, it is quite clear from the above discussion that, offering customers with a responsive ecommerce website helps to gain their trust and communicate the message that their habits and needs are being observed by a business. A beautifully designed responsive ecommerce store speaks volumes about your business. The constrained space of mobile devices allows designers to think deeply about what really matters to the users. As a result, designers can create a better experience for the users by starting small and then working up instead of developing a large site and tweaking the design for small devices.
The biggest benefit of such an approach is that designers think about simple solutions for mobile users while developing an ecommerce website to enhance the experience of the users. The entire process forces designers to consider the things that are most important for the customers/users.
With the growing use of smartphones, mobile ecommerce is definitely taking off on a high note. It is important for online retailers to put mobile ecommerce at the top of their list so as not to miss out on further opportunities of exposure, growth and profit.
The advent of smartphones and tablets has led to rapid internet usage on these devices as compared to traditional devices like desktops and laptops. There is no doubt about the fact that internet usage will continue to grow on mobile devices and web designers need to focus more and more on how they can offer the users with an enhanced experience. However, simply thinking about the users is not going to do any good as you also need to focus on rectifying the mistakes that are usually committed while designing websites.
Narrowing Down the Feature Set
It has often been observed that web designers get easily carried away from the main objective when they start to add too many features while designing a website.
Should you seek to carry out too many functions, the standard of the experience along with layout will suffer, not to mention, it also poses problem to meet the deadlines.
However, you wouldn’t want to focus too narrowly so that you overlook possibly good suggestions.
During the planning stage, it is always a good idea to note down every idea on paper. Once you are finished you can go through the points noted down so as to make sure that you did not miss out any good idea.
When it is time for you to make a decision, consider only a few points and focus primarily on building a quality experience for the users. Your primary aim should be to create a simple and easy to use application for the users.
You need to make sure that, the features that you add does not lower down the quality of standard that you have set for the application.
Poor Spacing and Alignment
Designers have this complain that ‘designing is a hard task’. Well, in that case, you can make use of analytical precision to ensure that every element within your website is properly aligned. It doesn’t mean that you need to follow some specific web design technique but, there should be a consistency throughout your website design when it comes to spacing and alignment of the elements. There should be adequate padding between every element and usage of white space should be properly utilized.
Making Use of Breadcrumbs
Suppose that you are browsing through an app and the interesting content present there, takes you four or five levels deep. Now, you want to move back one level but, tap on the ‘Home’ level in breadcrumbs. Now you again need to make your way back to the content to search for what you were looking for. However, a simple ‘Back’ button at the title bar can make that same task a lot easier. The ‘Back’ button should be designed in such a way that, it changes the label depending on the page it takes you to. You can either name it as “Users” or “Settings” depending on the previous view.
Not Making Use of Finger-sized Tap Targets
Designers often feel the urge to decrease the button sizes to accommodate everything within a mobile screen. 44 pixels square is the minimum recommendation for touch size. Thumbs and fingers come in various sizes and it is quite possible that, things that work out nicely for small hands do not necessarily work well for big hands. Though, the tap target size should be 44 pixels square but, the button outlines need to be of the same size. The target area can be increased so that the button can still be triggered by inaccurate taps.
Title Bars with Logos
For branding an application, logos are commonly placed within the title bars which replace the page name. Though, this works out well for the main page but, when it comes to subsequent pages, the title bar space should be reserved for the title of the page. Through this approach, users not only get the context but the type of content that is available throughout the web page.
Not Paying Attention to Usability Testing
Usability testing happens to be a crucial part of every web design process. Still, a lot of designers tend to avoid it thinking it is a complex process which consumes a huge amount of time. Carrying out usability testing does not mean that you have to hire professionals for the job who will spend days on analyzing your design. Instead, you can get a much more valuable feedback by simply referring your application to a friend or acquaintance. You need to follow closely the places where they get stuck so as to improve those areas and make them more intuitive. At times, even the smallest of changes make a big difference.
These mistakes mentioned here will help you get started with the process of designing accurately for mobile devices. However, usability testing and refining the feature set are the two most crucial concepts that you need to primarily focus on while designing for mobile devices.