The continued move of the web towards becoming a more engaging and beautiful place has been strengthened by immersive, big scrolling pages. Though, many people feel that this is a new trend in website design but, that is not totally true. The trend of long scrolling pages have been around for quite a period of time however their popularity has witnessed a surge in recent times. The inception of the single-page design trend has led to the removal of clutter from designs thus, leaving a clear interface with focused and concise content. From the perspective of user experience, single page website design has both good and bad things but, this design style is highly preferred by many users which definitely deserves the attention.

Though, single page design has earned a lot of popularity these days but, it is not an easy task to keep the users scrolling. Apart from bold color, high resolution images and beautiful typography, there are quite a few things web designers need to focus on to find a way into the audiences hearts. By following these practices, designers can make their single-page designs more user-friendly.

Quick Access with Alternative Navigation

Scrolling, scrolling and more scrolling! That is the main feature of a single page design. Users sometimes get the feeling that they have jumped into a pool of content without knowing where it will end. Therefore, to keep them on track and maintain their interest, it is always a good idea to combine scrolling along with traditional navigation system. The common practice among web designers is that they include a sticky navigation bar at the top which can easily replace traditional breadcrumbs in an interactive and appealing way. Vertical scroll bar or “back to top” button is also a good idea that helps users to access various sections of the page effortlessly.

Practices Related to Single Website Design

Small Chunks of Content

When the idea is to present the users with the story in one page, it is crucial not to overwhelm them with plenty of information. Multiple sections can be included within the page for effective distribution of content. The media and messaging content should be kept concise and clear from the start to the end. The most important thing to consider when it comes to a single page design is that, it should maintain a sequential and continuous flow of content. Users can also be kept engaged by telling a story through text and visual content. Storytelling helps to keep the core message interesting thus, relating to users more strongly.

Call to Action

Every digital marketer would agree to the fact that, ‘Call to Action’ turns out to be an influential factor when it comes to conversions. If the CTA is well-crafted almost half of the job is done, if not the full. Websites designed for some specific purpose like order placement, mobile app download, email signup, etc. need to have cleverly crafted CTA’s for maximum conversions. Since, single page websites tend to be more clear and focused, crafting CTA’s isn’t that a difficult task. On top of that, the lack of too much media content and text makes it even easier to guide the users towards taking an action without unnecessary distraction. The idea is to direct the users through good storytelling to a culmination point where a strong CTA can be included.

Keeping It Light

Slow load time is a major issue with most single page websites. Since, the content is delivered in one page it makes the websites get heavier, leading to increased load time. Therefore, while designing a website of single page, designers should always avoid using unnecessary design elements and animations that increase the load time. Slow load time of a website not only affects user experience but, also hurts the SEO of a website.

Wrapping Up

Single page website design is no doubt an effective way to keep users engaged thus, leading to more chances of getting leads. However, it depends a lot on the type of the business and a website’s purpose. These practices are simply meant to guide designers towards a more effective and user-friendly design but, there is no reason to be limited by such practices.

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The internet has become the preferred choice of millions of people around the world when it comes to getting quick and reliable information, related to almost everything. A huge role is played by web designers in this context by developing attractive and eye-catchy websites to present the information in the best manner possible. Though the demand for professional web designers is witnessing a steady rise but, not every web designer is aware of the basic design concepts that will help them to stand out in the competition. This discussion revolves around the design concepts and practices that can help web developers to create a solid and long lasting impression.

Focus on Ease of Usability

Be it regarding the development of a website or an app, users should remain the primary focus of any web designer throughout the entire development process. The design of the website should be such that it allows for easy, effective and quick navigation to get all the required information. One of the crucial factors is to identify the group of users and how to assist them find the information in a simple and easy manner. In fact, these are the factors that can affect the entire process and decisions surrounding a website development. It is important to note that, not only designers are responsible for offering an outstanding user experience but, also other members associated with the project. It is the combination of unique and innovative ideas from different people within the project that can lead to the designing of a great website.

It’s not just about the Visuals

There is a common misconception among many people that designing only refers to the visual appeal of websites. Design isn’t only about how users feel by looking at the website but, the overall experience provided to them from the moment they visit the website till the time they leave. Design includes nearly everything starting from downloading speed to the features presented to the visitors. A well-designed website keeps its focus not only on enhanced user experience but, also tries to guide the users in the right direction to get the necessary information. Effective designing helps with the organization of information or content in an easily digestible way.

Sketch It Out…..

Web designers can benefit a lot simply by sketching user experience as it helps them with various aspects such as hierarchy, flow and content along with others. Well, it would surely take some time for those who are not accustomed to it but, certainly helps with easy communication of ideas. Chances are high that something new and interesting may come up at any time that can truly add to the experience of the user. Although, designers of present times hardly follow this habit but, it definitely assists with exploring every possible options. Communicating the design in a well-defined manner is much more important than providing users with some fancy art piece.

Design Concepts for every Web Designer

Thorough Consideration of the Details

Detailing holds a lot of importance towards offering visitors with an outstanding user experience. For instance, wrapping of text or color shade are some examples of types of details that web developers should pay attention to. However, it can turn out to be tricky at times as the project can slow down with excessive consideration for detail during the early phases. So, instead of hurrying, it is a good idea to consider the detailing aspects when visualization of bigger picture is possible.

White Space…A Simple yet Effective Concept

Although, this is a simple concept but, majority of designers tend to struggle with it. The inclusion of sufficient white space acts as a necessary break for the users and helps to keep them engaged. This is especially true for websites with plenty of content. The idea is to make sure that the space provided goes well with various items included within the design.

Emphasizing on Single Aspect

It is quite hard to create an impact with every designing aspect of a website. Therefore, the best idea is to pay emphasis on single element and follow the hierarchy so that visitors are guided towards the desired direction.

These concepts can certainly help aspiring website developers to design websites that are effective, simple and easily navigable to meet the present day demands.

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If you are a daily user of the internet especially on your mobile device, you may have noticed some changes in the trends of web design these days. The display of the information on the web is now more focused towards providing users with a personalized experience by aggregating pieces of content individually by using ‘cards’. It is increasingly becoming a dominant pattern of mobile web design which assists with efficient delivery of information in a readable format which is extremely easy to navigate simply by using the thumb.

The inception of hi-tech mobile devices has allowed users to access all types of information from their mobile devices while on the go. As a result of that, users expect an immersive and fast experience that goes at par with their busy life schedules. This led to information being broken up into various parts based on screen size and the browser. Cards seemed to be the best option to present users with the information they are looking in an attractive and efficient manner.

What is the Big Deal about Cards?

When it comes to a design model, the evolution of the card design is considered to be critical as it addresses the particular demands of user interfaces on mobile devices in a very effective manner. It’s actually the functionality of the cards with respect to responsive web pages that is slowly adding to their popularity and acceptance. The best part about cards is that they can be easily manipulated. Similar to physical cards, digital cards can also be grouped, sorted, stacked, turned and folded to disclose information in variety of ways. While designing for screens of varying sizes, designers can take full advantage of all these features and make efficient use of content to attract and engage the users.

With the rise in the number of mobile users accessing digital content on different social media platforms, it is the need of the hour to provide them with optimized, clear and engaging content across various mobile devices. Cards can easily meet all these requirements and add to the user experience. Some of the big players like Google, Twitter, Facebook, Pinterest, etc. have already embraced this new design pattern. ‘Cards’ launched by Twitter helps users to attach multimedia inline along with their tweets. Google Now makes use of the card design pattern for displaying various types of information contextually. For businesses, mobile devices are expected to play a vital role towards their expansion and popularity over the coming years. Cards can turn out to be the best tools for businesses to provide information that can be easily consumed even on the move.

Future Web Design Patterns May be Dominated by Cards

Concise and ‘To the Point’ Information

Cards have been in use since a long period of time and their popularity has increased by leaps and bounds over the years. People send greeting cards, birthday cards, etc. to mark special occasions. Starting from debit cards to credit cards to driving license cards, the whole world seems to have developed a liking for cards, be it for communicating information or any other purpose. When it comes to communicating quick stories, cards serve as the perfect medium to provide users with accurate and concise information. Cards can be used to aggregate various pieces of content to provide a consistent experience to mobile users. Cards can also be used to create a stock portfolio as well as deliver information on travel, weather, lodging, etc. Thus, cards offer endless possibilities to represent information in an eye-catchy yet effective manner. With social media popularity already witnessing a huge surge, content consumption on various social media platforms will become more simple and easy with the card design. Cards are soon expected to be the favorite among marketers to present their stories in exciting and new ways as well as make a global impact with this interesting concept.

Wrapping Up

With the growing popularity of social media, it is expected that more and more number of social media platforms will embrace the card design metaphor for easy content consumption. Cards will surely turn out to be the new creative canvas helping businesses to aggregate pieces of content together and offer users with an enhanced experience.

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Are you aware of the process that goes behind the making of a logo? Creating a logo is not at all an easy task and even the simplest of logos take up huge amount of time and extended processes to perfect. We always focus on an efficient, easy and systematic logo design process to give our clients the best possible outcome within the specified deadlines. Our graphic designers are well aware of the fact that creating a logo that doesn’t convey the business message is absolutely useless. This is the reason why, we always try to understand the business first before creating a logo. This infographic on our logo design process will help you to get a clear idea about how we work and how you can easily create a logo for your business through our logo design services.

Infographic Illustrating Logo Design Process

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Smartphones and tablets are ruling the gadget world at the moment with more and more number of people making them a part of their daily lives. This has also led to the growth of responsive web design which is aimed towards making websites work across devices of varying screen sizes. After its inception in the year 2012, responsive web design has taken the world by storm with primary focus on providing the users with a consistent experience throughout different devices. Before this designing approach made it’s entry, businesses had to rely on creating a dynamically served mobile website or a separate mobile website.

Though, the primary objective of designing a responsive website is to enhance user experience and functionality but, there are quite a few SEO benefits attached to it that helps a website get better rankings in search engine results.

Responsive Websites are preferred by Google

Google clearly recognizes the fact that an increasing number of users are making use of their smartphones to access the internet. Therefore, it is essential to provide them with a satisfying experience by presenting content that is specifically optimized for smartphones. When the needs of the smartphone users are met and they remain on a site for longer time periods, it naturally lowers the bounce rate and improves SEO.

Responsive websites are preferred by Google mainly because:

  • The search engine has to crawl and index content for only one URL.
  • Content needs to be posted only to 1 website making it easier for the users to share, link to and read content.
  • When it comes to mobile searches, Google has stated that sites specially optimized for mobile are ranked higher in search results. Responsive web design is recommended by Google which indicates that a responsive website has better chances of getting a good rank on mobile search, similar to a website which has been designed particularly for mobile.

How Responsive Web Design can Benefit SEO

Usability is linked to SEO

The primary reason behind adopting a responsive website design is easy usability. For example, a person browsing a website on his/her smartphone will obviously want to have the same experience while browsing from a PC or laptop. If the experience isn’t positive, chances are high that the person will quickly jump to some other site which increases the bounce rate of the site, thus affecting SEO ranking. Thus, the idea is to provide the users with a seamless experience between various devices that helps to reduce bounce rate and add to the betterment of SEO ranking in search engine results.

Managing a Single Website turns Out to be more efficient

Apart from experience of the user, managing a responsive website is much easier for webmasters and web developers. Starting from the implementation of changes to posting contents to managing web pages, responsive design is definitely the way to go. Users always get the same kind of experience irrespective of the device they are using. On top of that, running SEO for one single website not only helps to save time and money but, turns out to be a lot more efficient.

Lowers Down Page Load Speed

Google reports that the average time taken by a mobile website to load is more than seven seconds. Since responsive website design does not require users to be redirected to a different URL, the page load time reduces considerably. Google stresses a lot on making websites load quickly and easily as it impacts the experience of the user. Users always prefer websites that load quickly which again, increases the popularity of the website.

Wrapping It Up

Going responsive is no doubt the ideal way to attract visitors to a website as people nowadays are increasingly using different devices to search for information on the internet. A responsive website offers visitors with exactly the kind of experience they expect from a modern website and thus, increases traffic which assists with better conversion rates and higher search engine results.

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