The advent of smartphones and tablets has led to rapid internet usage on these devices as compared to traditional devices like desktops and laptops. There is no doubt about the fact that internet usage will continue to grow on mobile devices and web designers need to focus more and more on how they can offer the users with an enhanced experience. However, simply thinking about the users is not going to do any good as you also need to focus on rectifying the mistakes that are usually committed while designing websites.

Narrowing Down the Feature Set

It has often been observed that web designers get easily carried away from the main objective when they start to add too many features while designing a website.

Should you seek to carry out too many functions, the standard of the experience along with layout will suffer, not to mention, it also poses problem to meet the deadlines.

However, you wouldn’t want to focus too narrowly so that you overlook possibly good suggestions.

During the planning stage, it is always a good idea to note down every idea on paper. Once you are finished you can go through the points noted down so as to make sure that you did not miss out any good idea.

When it is time for you to make a decision, consider only a few points and focus primarily on building a quality experience for the users. Your primary aim should be to create a simple and easy to use application for the users.

You need to make sure that, the features that you add does not lower down the quality of standard that you have set for the application.

Poor Spacing and Alignment

Designers have this complain that ‘designing is a hard task’. Well, in that case, you can make use of analytical precision to ensure that every element within your website is properly aligned. It doesn’t mean that you need to follow some specific web design technique but, there should be a consistency throughout your website design when it comes to spacing and alignment of the elements. There should be adequate padding between every element and usage of white space should be properly utilized.

Poor Spacing and Alignment

Making Use of Breadcrumbs

Suppose that you are browsing through an app and the interesting content present there, takes you four or five levels deep. Now, you want to move back one level but, tap on the ‘Home’ level in breadcrumbs. Now you again need to make your way back to the content to search for what you were looking for. However, a simple ‘Back’ button at the title bar can make that same task a lot easier. The ‘Back’ button should be designed in such a way that, it changes the label depending on the page it takes you to. You can either name it as “Users” or “Settings” depending on the previous view.

Use of Breadcrumbs

Not Making Use of Finger-sized Tap Targets

Designers often feel the urge to decrease the button sizes to accommodate everything within a mobile screen. 44 pixels square is the minimum recommendation for touch size. Thumbs and fingers come in various sizes and it is quite possible that, things that work out nicely for small hands do not necessarily work well for big hands. Though, the tap target size should be 44 pixels square but, the button outlines need to be of the same size. The target area can be increased so that the button can still be triggered by inaccurate taps.

Making Use of Finger-sized Tap Targets

Title Bars with Logos

For branding an application, logos are commonly placed within the title bars which replace the page name. Though, this works out well for the main page but, when it comes to subsequent pages, the title bar space should be reserved for the title of the page. Through this approach, users not only get the context but the type of content that is available throughout the web page.

Not Paying Attention to Usability Testing

Usability testing happens to be a crucial part of every web design process. Still, a lot of designers tend to avoid it thinking it is a complex process which consumes a huge amount of time. Carrying out usability testing does not mean that you have to hire professionals for the job who will spend days on analyzing your design. Instead, you can get a much more valuable feedback by simply referring your application to a friend or acquaintance. You need to follow closely the places where they get stuck so as to improve those areas and make them more intuitive. At times, even the smallest of changes make a big difference.


These mistakes mentioned here will help you get started with the process of designing accurately for mobile devices. However, usability testing and refining the feature set are the two most crucial concepts that you need to primarily focus on while designing for mobile devices.

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The way the internet is accessed in the present day world has vastly changed from what it was until a decade back. The advent of smartphones and tablets has made it easier for people to access the web even when they are on the move. However, despite increased browsing, the conversion rates through mobile devices haven’t matched up to their desktop counterparts thus, leaving room for further improvement when it comes to mobile experience.

Online merchants are now in a dilemma whether to design a responsive website or a standalone mobile website to offer their customers with an enhanced user experience. This is a highly critical decision which can have significant impact on the way visitors interact with a website as well as influence the conversion rates. Here’s a look at the advantages and disadvantages of the both the approaches so that it becomes easy for online merchants to decide upon the technique that best suits their business needs.

Separate Mobile Version or a Responsive Website?

Separate Mobile Version or a Responsive Website?

Layout of Content

The primary purpose of a standalone mobile website is to offer the users with precise information from a mobile device. But, at times users cannot find the content they are searching for from a mobile device simply because of the fact that, it has been removed to render a better experience. This leads to accusations of content being ‘dumped down’.

On the other hand, responsive design easily takes care of such accusations as this type of approach ensures that content is provided in its entirety. Without any redirections or broken links, users get the exact content on their mobile devices that are also rendered on desktops or laptops.


There is absolutely no doubt about the fact that, SEO of a website requires a lot of thought process, hard work and effort. While creating an amazing mobile website, people also need to consider the fact that additional SEO efforts will be required to optimize that site as well. The primary website does not serve any purpose here and they are required to start from the scratch.

The best part about designing a responsive layout is that, it does not involve any extra efforts to be put in for SEO thus, providing the opportunity to reduce costs as well as improve performance of different campaigns.

Resource and Cost

Standalone mobile websites require more maintenance and upkeep. The cost also depends on the functionality and scope identified while developing an online strategy for every website.

Responsive web design is definitely a cost-effective approach where the same website is used across multiple devices. A responsive website makes used of the same codebase as that of desktop version. Content changes and updates need to be carried out only once for a responsive website.

User Experience

Where user experience is concerned, standalone websites surely score over responsive websites as every website for a mobile device is customized for the users. Superior loading times, absence of large images and well laid out clickable buttons ensure that users can easily browse and search for the information they are looking for from their mobile device.

Though, the responsive design approach ensures that users are provided with a consistent experience across all devices but, at times, the loading time can create problems. Studies have revealed that nearly sixty five percent of responsive websites have load times of more than four seconds which has been deemed unacceptable by experts of the industry.

Choosing between standalone mobile websites and responsive websites is no doubt a confusing task and mainly depends on the goals and specific needs of a website. However, there is a strong belief among industry professionals that responsive design is all set to rule the web designing market in the future mostly because of its cost saving benefits and easy rendering across devices of all shapes and size.

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Since the inception of the first website design, things have drastically evolved over time with new trends shaping the way websites are presented to the visitors. While some trends stay on forever, some tend to fade away with time. With new innovations and inventions in the field of technology every now and then, a lot of changes are being observed in the trends of modern web design. This informative infographic discusses the trends that are presently dominating the present day website designs and are already making their presence felt with more focus on simplicity, cleanliness and minimalist design.

Website Design Trends

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Social media is the buzzword these days providing people with a way to interact with each other even, while on the go. It has gradually overtaken mainstream media and has quickly become the preferred choice of millions of people around the world. Apart from being a hip thing, search engines such as Google, Bing, Yahoo, etc. use data from various social networking websites so as to determine how high your website should be ranked. As a result, platforms like Facebook, Google+, Twitter, etc. have become precious tools for businesses these days.

A huge number of businesses are making use of these social media platforms for marketing their products and/or services as well as create engagement with their brands. You must be well aware of the essentiality of corporate identity for a business and social media has the power to influence your company’s corporate identity management process through different ways. Here’s a look at how social media can define the corporate identity of your business.

Easy Reach and Access

It is always great to have a social media strategy for your company so as to increase your presence across different social media platforms. With millions of people online on social networking sites every minute, you can easily increase your business reach through social media. But, you have to make use of interesting and appealing contents, including the logo of your company in the right places to create recognition for your business.

Social Media Impacts on Corporate Identity

How Corporate Identity is Defined by Social Media

Establish Rapport with Your Customers

Different companies throughout the world are making use of social media to communicate with their prospective clients and target audience. This gives an insight into what customers are exactly looking for to fulfill their requirements. You can also learn a lot about what you can include in your business strategy to make it more appealing through opinions and insights shared by people on social media platforms. This will help you to further enhance and develop a strong corporate identity thus, creating your stronghold in the market.

Present Your Business in the Right Manner

The internet is the perfect medium through which you can portray a professional image of your business to people all over the world. Social media can be considered as the ideal tool to present a remarkable image of your company and get an edge over your competitors. Suppose your company wins an award or reaches a great milestone, instantly share it on social media to publicize such achievements and gain the attention of the audience. This keeps you one step further in this fiercely competitive market.

Grow Your Brand

Creating and promoting your company’s LinkedIn, Facebook, Google+, etc. pages is no doubt an intelligent way to strengthen and expand your brand’s image. With so many different options to select from, social networking websites have become an integral part when it comes to promoting brands. If you have interesting and informative contents on social media, chances of them getting shared increases significantly, this means that your brand’s visibility will also increase simultaneously.

Gaining an Edge over Your Competitors

With everybody fighting hard to earn recognition in the market, you need to be unique with your presentation and image to gain an edge over others. Creating a strong presence on social media may help your company to be seen as an expert in your niche with more and more people talking about your business. This will not only set you apart but, create more followers adding to the popularity of your services and/or products.


In the present day world, social media can be considered as a blessing for businesses helping them to create worldwide reach without much of an effort. Utilizing social media in the right away can help you shape up your corporate identity and create new opportunities of business and growth.

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There is no doubt about the fact that, designing a website is not at all an easy task. Often at times, designs are carried out at a subconscious level primarily based on years of experience. Those who are not used to designing at a conscious level, probably find it extremely hard to begin. It is important for designers to understand the challenges associated with the designing of a website so as to come up with an effective web design. The challenges usually come in the form of different elements which include:

  • Layout
  • Grid
  • Typography
  • Color
  • Styling
  • Imagery

Instead of going to the implementation details, the focus of this article will remain on the approach that every web designer should undertake towards each of the elements.

Present Day Website Design Challenges

Understanding the Present Day Website Design Challenges


Though, some people believe that layout and grid are the same things but, in fact they are not. Layout can be described as the white space along with the placement of different elements on a web page. These things can create confusion among the client and the designer so the designer should be ready to clearly explain the approach of designing. Questions like why there is so much white space on the web page, why the search box has been positioned like this, etc. may come up and it is the responsibility of the designer to have a clear explanation.


Clients at times shower designers with questions like why did you use a 16 column grid instead of 12 column grid? Why is there so much space between the columns? Was this intentional or impulsive? Thus, justifying the approach towards a particular design holds key importance for the success of a design.


The font-faces and typography used on a website has a lot of impact on different aspects like mood, readability, user experience and more. Designers need to be well aware of the principles of typography so as to come up with a pleasing design. However, apart from the selection of typeface, various other decisions need to be taken by the designers regarding things like size, height, kerning and more.


This is an extremely controversial subject. Color happens to be a crucial element of a website design used to invoke feelings, create ideas, convey messages as well as focus on areas of interest. Colors have the ability to affect the mood of the visitors which is why it is important for every web designer to decide upon the best approach to select the perfect chromatic palette for a website. Different factors need to be considered like does the website sync with existing color scheme? What is its purpose? What type of graphic and photos will be incorporated?


Styling is all about elements that are indirectly related to the content within the website like links, buttons and call-out boxes along with other elements. It is the responsibility of the designer to style such elements that dramatically enhances the feel of a website.


Though, many clients feel that imagery is all about the subject matter but in fact, it is much more than that. Imagery includes many things like the colors contained, mood which has been set as well as things like a person’s eye line in the image. It is vital to articulate such decisions so that others can easily recognize that it is not easy to substitute an image with another without causing changes in the design.

Thus, it is quite evident that justifying decisions definitely help to improve the quality of design of a website. A thorough discussion of the process not only helps to refine it but even makes designers efficient. Following these ideas certainly assist with building a successful website, both for the client and the designer.

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