How do you feel after building a website? Definitely Great! You seem to be in the seven heaven at your attempt. Well, things don’t end here. Merely building website does not guarantee that it will make a great presence on the web. Your wonderful website will exist as a non-existent entity if it fails to garn traffic. So, it is significant that your website must rank well in the search engines. Hence, your website needs to be optimized.

Link building is an effective means to off-page search engine optimization. In fact, the page rank of a web page depends on the links of a website. The high flow of valuable links ensures high ranking.

Well, before discussing on link building we will briefly cite about link and its various types.

What is a Link?

Briefly speaking, link is actually a reference that relates to a thing or detail on the same web page or elsewhere on the Internet.

Types of Links

There are numerous types of links such as authority links, directory links, reciprocal links, run of site links, one way links, deep links, education and government links, article bio links, press release links, RSS/ Blog aggregated links, print and visual media links, pyramid structure links etc.

What is Link Building?

Link Building is the method of increasing website traffic by creating inbound links from other websites to your site.

43 Link Building Strategies

Keywords: Keywords are vital in creating links. Appropriate use of keywords helps other websites to link and increase traffic.
1. Study the market
2. Do keyword research through Google Adwords, Wordtracker etc.,
3. Select keywords for your web pages

Emails: Use emails effectively to build links.

4. Invite potential partners for link exchange through emails
5. If necessary, mention the benefits of link exchange in the emails
6. Make request of link exchange by highlighting the similarity of theme of both the websites.

Get back links of competitors: It is essential to know about the links of competitors in order to get effective links for your website.

7. Select at least 10 competitors
8. Study the inbound or back links of your competitors
9. Look for websites that give link to your competitors in the search engines
10. Contact with websites that give back links to the competitors

Directory Submissions: It is very much useful to submit your website in directories. It has been used as important method to build traffic.

11. First look for large directories in the search engines
12. Select the most important links of your website
13. Submit your links in the specified category in the directory according the theme of your website

Forum Postings and Signatures: Forums have become very useful means to get back links. Forum visitors will link to your site on seeing useful information.

14. Find out well known forums on the web
15. Submit your site in the forums that are related to your theme
16. Enter your website URL in the signature posts of the forum
17. Actively participate in the forums

Blogging: Blogs have become a powerful tool to build incoming links for a website.

18. You may create a blog in your own domain
19. Make a separate blog in other domains
20. Posts quality content in your blogs
21. Give valuable blog comments in other blogs

Link Baiting: Content rules as a deciding factor to drive in inbound links to your website. Create link-baiting contents to entice the web visitors. Moreover, high traffic websites will link and bring in lot of traffic to your site.

22. Add unique content
23. The subject of the content must be informative
24. Write clearly
25. Make your content interesting
26. Use images and catchy videos in the content

Article Submissions: Another most important way is to write interesting articles for your website.

27. Submit your articles in well-known article directories such as like EzineArticles, Go Articles etc.
28. Use keyword based anchor text
29. In any case, do not vary your anchor text
30. Appropriate use of links in the body text
31. Enter the website URL in the mini bio section at the bottom of the article

Social Networking Sites: Today, millions and millions of people are associated with each other through various social networking sites. You can build links through this medium.

32. Search the popular social networking sites
33. Select social networking sites according to choice
34. Submit your links in these social networking sites
35. Try to add relevant keywords around the links of the context
36. Always participate in the social networking sites

Press Releases: It is also important to note that press releases play a decisive role.

37. Write effective press releases
38. Submit your pre releases in various news sites
39. Syndicate your press releases to the search engines

Testimonials and Reviews: Your web hosting company and other developers can help you to get incoming links.

40. Write testimonials
41. Send these testimonials to your web host, SEO specialist, web designer and web developer. It is very much likely that they may link to site if they find it useful
42. You can also write valuable reviews
43. Send these reviews to your favorite sites along with the link of your website

If, you are on the look to rank well in the search engines then this piece of work may prove to be very handy. Expand your world and reach out to the thousands and thousands of web communities in the world through effective link building.