06 Jan / 2020
While optimum organic search results can be obtained by implementing several SEO strategies, paid advertising requires marketers to pay the owners of the ad space. There are several categories of paid ads, including PPC (pay-per-click), PPI (pay-per-impression), and display ads.
PPC is a form of search engine marketing where search engines allow the advertisers to display their ads on the SERP (Search Engine Result Pages). Here, you need to pay a fee to the search engine every time the ad is ... Read More
16 Oct / 2019
One of the undeniable truths of digital marketing is that PPC works. With over 40% of global brands planning to increase their PPC (that’s Pay-Per-Click for the uninitiated) budget in 2019 (source: seotribunal.com) in order to drive leads, improve sales, and increase revenue, there’s no wonder that companies are always turning to PPC services and utilizing platforms such as Google Ads for achieving fast results within a limited budget.
But let’s face it: PPC ads are expensive. And while... Read More
25 Apr / 2019
The customers of today are seen to buy products/services from websites that rank high on the Search Engine Result Pages. This has resulted in a situation where every business worth its salt wants its website to appear on the top of search results. Since reaching there organically can be a difficult and time consuming proposition, why not use a quick fix solution? As businesses look to get quick results for their money spent, engaging PPC advertising services can be the desirable option. However,... Read More
10 Oct / 2018
“Without actionable data and clear metrics driven strategy, the marketing organization is being paid to guess.” – Team Position2
The Google Ads (formerly Google AdWords) based PPC campaign seems to have become the go-to area for businesses to generate leads and achieve ROI. So, did your business outsource its marketing campaign to some PPC agency in the hope of achieving the above mentioned objectives? Even though a professional PPC agency is expected to deliver results, are you sure th... Read More
23 Aug / 2018
‘Good marketing makes the company looks smart, great marketing makes the customer feel smart,’ Joe Chernov.
In the competitive business environment, the best way to achieve your business objectives is by leveraging the time and tested Google AdWords. Yes, the AdWords based search campaign is your best shot to let your website speak about the products and services to the target customers, which is arguably way better and effective than any other marketing approach. The successful implemen... Read More