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11 Mar / 2019 3,244 views

Digital Marketing For The Travel Industry – The Benefits

Digital Marketing For The Travel Industry

Posted by : Under : Digital Marketing Services 18 Comments

The wide reach of globalization has led to the expansion of the travel and tourism sector. Like other sectors of the economy, the travel and tourism sector is increasingly using digital technology to reach out to its customers and provide them with a seamless user experience. Furthermore, the digital transformation of the industry has greatly facilitated user engagement and experience.

“Travelling, it leaves you speechless, then turns you into a storyteller.” – Ibn Batuta.

With growing competition, companies associated with the travel and tourism industry are looking for ways such as digital marketing to reach their potential customers and enhance their brand value. Even statistics point to the importance of utilizing travel online marketing to generate better leads – For example, it has been observed that 69% of travellers begin their search online and 50% of them use the internet to make travel bookings (Source: Deep blue digital marketing and Hotel Executive.)

Importance of digital marketing services

If you belong to the travel industry and seek to leverage the online medium to beat the competition, online tourism marketing is the way out. Let us understand how an internet marketing agency can help your travel website get the all important business leads and achieve ROI.

# Promotes the destination
Earlier, people willing to travel used to search for travel destinations in the print medium. However, with the advent of the digital medium, one can look for such destinations using their internet enabled devices – either on the social media or while browsing for selected destinations on search engines. This trend needs to be leveraged by your company through the promotion of select travel destinations. This is where you need a top digital marketing agency to market such destinations through content marketing, image sharing, email marketing etc.

# Taps into the growing pool of mobile users

With the reach of smartphones and internet services growing at a frenetic pace, customers are frequently using them to plan their travel itinerary. They do so by visiting the travel sites featuring on the top sections of the Search Engine Result Pages. Furthermore, smartphones have enabled people to receive travel related information, either from their acquaintances, friends, colleagues and relatives or from the travel companies. So, you need to tap into the growing pool of mobile users to target them and increase the popularity of your website using digital marketing.

# The role of SEO

Travellers often use search terms like ‘best holiday destination in the USA’ or ‘best travel package in India’ while planning their trip. And when the search engine displays a list of websites, the ones that feature among the top get most of the clicks. Now, since the list is dynamic and is displayed by Google algorithm based on some criteria, your website must be optimized continually using SEO techniques such as updating meta tags, link building etc. Also, to popularize your travel website and establish the brand, suitable blogs/articles incorporating videos, images, infographics, and PPTs should be posted in popular forums such as TripAdvisor, Viator.com, Inspirock.com etc., to gain customer traction. The ultimate objective of using SEO is to let your travel website become a success through increased visibility and garnering the maximum leads.

# Leverages social media

The social media platforms such as Facebook, Twitter, Instagram etc have become the online hub for a large number of users to search and share information and interact with each other. We too display the trait when we tend to look at the posts comprising beautiful locales and read customer reviews. Social media marketing can be a powerful, effective, yet low cost methodology to generate interest in your brand and services, target customers, and promote your business.

# Generates ratings and reviews

It is a common practice to look into the ratings and reviews before selecting a particular travel agency, package, or hotel. The higher the ratings and more the number of positive reviews, the greater is the inclination among people to choose the same. A good internet marketing agency would help you liaise with your customers, gather feedback and bring to your notice the shortcomings related to the services. By acting as the interface between your business and customers, the digital marketing company can help generate positive ratings and reviews from the customers.

Conclusion

Since travel enthusiasts are increasingly going online to execute their travel plans, your website needs to be visible enough for your potential customers to take notice and access. To meet the objectives, it must be marketed well using online marketing services. Also, the online medium has turned out to be highly dynamic with the advent of new technologies and changing user preferences. Hence, to sustain in this competitive environment, you need to reach out to your potential customers either using in-house resources or engaging top digital marketing services.

Digital Marketing Services
WebGuru Infosystems

WebGuru Infosystems

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18 Comments

  1. Saroj Mukherjee says:

    Hi, I am looking for benefits of Digital Marketing.

  2. Samantha Ellis says:

    Most of the important factor in digital marketing is Content Marketing Is your content is readable than your site is famous otherwise on your luck depend and Your blog is readable & Thanks for Sharing the great information keep up the good work.

  3. Riya Mathur says:

    Hello, it is very good to see your blog. I accept that travel and tourism sector are relying on digital marketing, and they are also getting profit. Thank you for writing about this important benefit. Keep sharing and posting!

  4. Anika says:

    I really agree with you that travel and tourism should develop their business with digital marketing. Digital Marketing has importance to almost every industry now. From small business to large business every business needs to work on digital marketing.

  5. gnexttechnologiesseo says:

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  6. Miya Miya says:

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  7. Harry says:

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  8. helena says:

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  9. taishadarelene says:

    The post is absolutely fantastic! Lots of great information and inspiration both of which we all need! Also like to admire the time and effort you put into your blog.

  10. viji says:

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  11. Altafa says:

    Check out the different benefits of SEO for the growth of your business.
    · SEO helps to increase quality traffic to your company website
    · The traffic generated by SEO is more likely to convert
    · SEO increases your sales and leads
    · It can reduce your cost per acquisition
    · SEO does not include any paid advertising
    · It enriches your customer’s knowledge
    · SEO services help in your increasing website referrals
    · SEO service is measurable and cost-effective
    · It also increases your equity and brand awareness.

  12. Greencore says:

    Great list!

  13. zentryxdigital says:

    Thank you so much sharing very nice post ……….

  14. team koderey says:

    The post is absolutely fantastic! Lots of great information you provided to your readers. Your readers will surely appreciate you for sharing the same. Keep spreading goodness with your articles 🙂

  15. SEO Developers says:

    Very Informative Blog , Digital marketing is important for every field travel , education , business or more categories thanks for sharing this huge information with us..

  16. riya says:

    Wow amazing article with great content.I like the way you explain importance of digital marketing by giving example of travel industry and how they will get more benefit by using digital marketing. Thank you for sharing useful information about digital marketing

  17. Top page you have here, i dont agree with all the comments but i think its right what you are saying.

  18. Guest says:

    Nice Post.

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