03 Jun / 2020 657 views

Don’t Let UX Kill Conversions For Your Ecommerce Store

Don’t Let UX Kill Conversions For Your Ecommerce Store

Posted by : Under : Ecommerce Website Development 1 Comment

Once it comes to conversions, user experience is the last word!

There, we said it.

User experience or UX on your eCommerce site determines how long the visitors will stay on the site, how far they will navigate, and whether they’ll make a purchase or simply bounce. And there’s no point in putting any extensive effort to attract potential customers to your site only to increase the bounce rate, right?

Now the problem is how you can understand if the UX of your website is killing conversions. After all, you’ll always have an emotional affinity with your online store. Therefore, you better seek assistance from the professionals in any ecommerce website design company. With their experienced and objective views, they can find issues and fix them for you.

But a little knowledge on your part can go a long way. What if you could find out the UX issues in your website all by yourself? Sounds cool, right? Read this blog to find out if the key areas in your eCommerce website design are offering a positive experience to the users.

Easy Steps to Find Out UX Issues in Your Website Design

1. First Impression
Usually, visitors take about 0.5 seconds to determine whether to stay or leave a site. Naturally, you must produce an outstanding first impression to keep them engaged. Find out if the users can easily get the answers to the following questions once they land on your website:

  • What are the available products?
  • What is your brand all about?
  • What is its value proposition or what makes your brand different?

2. Easy Accessibility
Make sure that your e-store is easily navigable and the users can find and select the items instantly. Pay attention to the following elements:

  • Product Image
    The latest UX design trend is to display a large product image. Also, keep an eye that the image is responsive and the users can zoom in to check any detail or slide it to see the product from multiple angles. Also, it’s better to use the real product image instead of the stock photos to enhance reliability. Of course, the image should be of high quality.
  • Product Description
    The product description is as crucial as a product image. Remember, a product image can allure people but a description encourages them to buy it. So make sure to provide all the relevant information to motivate people’s purchase decision.If your product description is long, break it into multiple paragraphs and bullet points so that viewers can easily read it. Include the product’s features, overview, dimensions, and other details.
  • Clear Navigation Buttons
    Navigation buttons determine whether you will have a conversion or not, so put extra attention to this. Ensure that your site has a clear path leading to “add to cart” or “checkout”. Remember, too many steps delay conversions and people may often get irritated and bounce. So keep the funnel as short as possible and allow users to buy your products with as little information as possible.Also, engage professional eCommerce website development services to include intuitive navigation buttons.
  • Smart and Responsive Call to Action Button
    Let’s get this straight. Visitors may not always have the intention to buy something but your work is to compel them. And a direct CTA (Call to Action) is your weapon here. Make sure that these buttons are responsive and lead the customers straight to the dedicated webpage.Let’s clarify it with an example. Only a statement like “buy here” will not be impactful if this doesn’t lead the visitors to the payment page. Make sure to contact experienced eCommerce web development professionals to hyperlink your CTA buttons to the targeted pages.

3. Security
With cybercrime increasingly rapidly, people are becoming more cautious and tend to buy from a secured site only. If your site is not secured, the URL bar will display the message “not secured”. And trust us when we say, this single phrase is enough to increase your site’s bounce rate!

Therefore, it’s better not to compromise with your site’s security. Your customers’ safety should be your primary concern. In addition, a secured site evokes confidence among the visitors to browse through your products and make a purchase.

So, what are you waiting for! Get an SSL (Security Sockets Layer) certificate at the earliest.

4. Loading Speed
This is no brain teaser. You cannot expect people to wait for any more than 3 seconds (or even less!) for your webpage to load. Once they find any product image attractive on the search engine, they enter your site and wish to see the product instantly. Keeping them waiting is the worst UX mistake you can make.

So, ensure to optimize the loading speed of your eCommerce store. But there’s a real problem. An eCommerce site has lots of web pages and the more products you add, the site becomes heavier. Further, the images should be of high quality to appeal to potential customers. To optimize your site while taking care of all these factors demands serious tech-skills! That’s why it’s better to engage eCommerce website design services instead of trying an amateur hand.

However, take a look at these quick hacks to optimize your site loading speed before engaging a professional service. This will help you determine if the professionals have acted on these or not.

5. Availability
Your potential customers may have a query related to the payment or product. If they don’t find adequate information to clear their confusion, they may bounce. Thus, you better not take a risk on it.

A dedicated FAQ page with answers to the generic questions is a brilliant idea but how can you predict individual questions! There’s no way you can escape from the audience if you seek to increase conversions.

Displaying your contact number and address is mandatory but we have another cool option too – including an automated chatbot on your site. Let AI enhance your bank balance even when you are sleeping! Sounds awesome, right?

6. Transparency
Though this is not directly a UX feature, it has a significant impact on the user experience. Transparency creates a positive brand image and you can build a loyal customer base with this. For instance, ensure there’s no hidden cost, be open about the shipping charges (if any), clearly mention the return policy, and most importantly, keep a separate page to explain your privacy policy.

Though most of the viewers may not check out this page, yet it’ll come in handy if some of them are inquisitive. Also, just the existence of such a page can build confidence among the audience about your business ethics.

Conclusion
There you go – 6 UX details that you cannot afford to miss on your website. Have you found out the one missing on your site? Great, contact professionals who deal with eCommerce website design India to fix the issues and deliver a rich experience to your customers. And if your eCommerce store is still on the planning level, you already know which elements must be rechecked before your site gets live, right!

What’s your take on the blog? Comment below and share with us.

ecommerce website development
Soumi Bhattacharya

Soumi Bhattacharya

Soumi Bhattacharya is a keen observer of all things digital. Delving into and analyzing the latest changes in the Google algorithm or the emerging trends in digital marketing are her forte. As a consummate blogger, she has an uncanny knack of elucidating the nuances of a complex topic. In her free time, she listens to music and likes to travel.

One Comment

  1. Guest says:

    Informative post.

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