Once it comes to conversions, user experience is the last word!
There, we said it.
User experience or UX on your eCommerce site determines how long the visitors will stay on the site, how far they will navigate, and whether they’ll make a purchase or simply bounce. And there’s no point in putting any extensive effort to attract potential customers to your site only to increase the bounce rate, right?
Now the problem is how you can understand if the UX of your website is killing conversions. After all, you’ll always have an emotional affinity with your online store. Therefore, you better seek assistance from the professionals in any ecommerce website design company. With their experienced and objective views, they can find issues and fix them for you.
But a little knowledge on your part can go a long way. What if you could find out the UX issues in your website all by yourself? Sounds cool, right? Read this blog to find out if the key areas in your eCommerce website design are offering a positive experience to the users.
1. First Impression
Usually, visitors take about 0.5 seconds to determine whether to stay or leave a site. Naturally, you must produce an outstanding first impression to keep them engaged. Find out if the users can easily get the answers to the following questions once they land on your website:
2. Easy Accessibility
Make sure that your e-store is easily navigable and the users can find and select the items instantly. Pay attention to the following elements:
With cybercrime increasingly rapidly, people are becoming more cautious and tend to buy from a secured site only. If your site is not secured, the URL bar will display the message “not secured”. And trust us when we say, this single phrase is enough to increase your site’s bounce rate!
Therefore, it’s better not to compromise with your site’s security. Your customers’ safety should be your primary concern. In addition, a secured site evokes confidence among the visitors to browse through your products and make a purchase.
So, what are you waiting for! Get an SSL (Security Sockets Layer) certificate at the earliest.
4. Loading Speed
This is no brain teaser. You cannot expect people to wait for any more than 3 seconds (or even less!) for your webpage to load. Once they find any product image attractive on the search engine, they enter your site and wish to see the product instantly. Keeping them waiting is the worst UX mistake you can make.
So, ensure to optimize the loading speed of your eCommerce store. But there’s a real problem. An eCommerce site has lots of web pages and the more products you add, the site becomes heavier. Further, the images should be of high quality to appeal to potential customers. To optimize your site while taking care of all these factors demands serious tech-skills! That’s why it’s better to engage eCommerce website design services instead of trying an amateur hand.
However, take a look at these quick hacks to optimize your site loading speed before engaging a professional service. This will help you determine if the professionals have acted on these or not.
Your potential customers may have a query related to the payment or product. If they don’t find adequate information to clear their confusion, they may bounce. Thus, you better not take a risk on it.
A dedicated FAQ page with answers to the generic questions is a brilliant idea but how can you predict individual questions! There’s no way you can escape from the audience if you seek to increase conversions.
Displaying your contact number and address is mandatory but we have another cool option too – including an automated chatbot on your site. Let AI enhance your bank balance even when you are sleeping! Sounds awesome, right?
Though most of the viewers may not check out this page, yet it’ll come in handy if some of them are inquisitive. Also, just the existence of such a page can build confidence among the audience about your business ethics.
There you go – 6 UX details that you cannot afford to miss on your website. Have you found out the one missing on your site? Great, contact professionals who deal with eCommerce website design India to fix the issues and deliver a rich experience to your customers. And if your eCommerce store is still on the planning level, you already know which elements must be rechecked before your site gets live, right!
What’s your take on the blog? Comment below and share with us.