07 Jul / 2020
So, you have finally planned to bring your brick and mortar store online? Congratulations! When the entire world is getting digital, this decision can take your business to the next level. Now, going live with a dynamic ecommerce website is not as easy as it sounds. Remember, how you had to put rigorous efforts in pre-launch, launch, and post-launch stages of your brick and mortar store? The same holds true once it comes to developing an ecommerce website. Bear in mind that the competition... Read More
03 Jun / 2020
Once it comes to conversions, user experience is the last word! There, we said it. User experience or UX on your eCommerce site determines how long the visitors will stay on the site, how far they will navigate, and whether they’ll make a purchase or simply bounce. And there’s no point in putting any extensive effort to attract potential customers to your site only to increase the bounce rate, right? Now the problem is how you can understand if the UX of your website is killing conv... Read More
26 Feb / 2020
Let’s start today’s article with a shocking report by Baymard Institute. The average shopping cart abandonment rate is 68%! Yes, you read that right! For every 100 people visiting your store, 68 of them simply walk away! Shocked enough? Now, let’s talk solution.
What Can You do to Reduce Shopping Cart Abandonment?
A lot of things actually. 1. Increase Brand Reliability With cybercrime rapidly increasing, today’s tech-savvy customers are extra-cautious. And after 7.9 b... Read More
28 Jan / 2020
With about 80% of people shopping online (source: Net Imperative), E-commerce websites can drive high revenue to the owners. In fact, 99Firms predicts, global E-commerce sales can cross $4 trillion by the end of 2020. This makes it imperative for the aspiring entrepreneurs and merchants to bring their stores online. (Have we mentioned that the global share of M-commerce in all E-commerce may rise to 72.9% by 2021. Are you still wondering why a mobile app is important for your E-commerce site?)
... Read More
13 Jun / 2018
“It is not the beauty of a building you should look at; it is the construction of the foundation that will stand the test of time,” David Allan Coe.
The above quote explains the importance of ‘foundation’ in the construction of a building. For if the foundation is strong enough, further layers (read floors) can be added to the building. The analogy holds true for an online store development as well wherein the ‘foundation’ is the ‘platform’ a website is built upon. If the platfo... Read More
07 Mar / 2018
The rise and rise of eCommerce stores have gained quite a momentum in recent years. So much so that it is becoming increasingly difficult for the brick and mortar stores to function without having to worry about the future of their business. The eCommerce stores are not only attracting the millennials as was thought to be in the prior years but Gen X too is being hugely influenced by the recent trends. The revenue earned by the sector has been staggering as is evident by the $2.3 trillion of 201... Read More
23 Dec / 2017
An eCommerce platform is arguably the best way to showcase your products and services on the internet. The only issue is that you are not alone in doing so, for there are scores of competitors targeting customers that you intend to convert. You may have a strong digital marketing strategy bringing lots of traffic to your site. But, if your sales are still not going up, the first point to check is the bounce rate of your website. What is bounce rate? This is the percentage of users who have... Read More
23 Nov / 2017
Have you interacted with your phone by using voice commands through apps like Siri, OK Google, or Cortana or played a first person video game and wondered who is the one responding to your moves? Then it is time you ought to know about Artificial Intelligence. Yes, the term you have often associated with science fiction or robotics but not anymore, for artificial intelligence is slowly but steadily entering into our lives.
There is a growing chatter in the media and other circles about how art... Read More
22 Nov / 2017
eCommerce is becoming popular with each passing day. This is mainly to do with factors like convenience and the value for money it offers. However, as the owner of an eCommerce website you have a few challenges at hand especially when it is about attracting visitors such as - Giving customers a better user experience while they visit your website
Stay ahead in competition vis-a-vis other eCommerce sites Even though eCommerce has made rapid strides across the world it has not repla... Read More
07 Jun / 2017
Having an eCommerce website for your business goes a long way in helping your endeavour be successful. Furthermore, eCommerce stores come with an added benefit of being available at one’s fingertips 24/7. In today’s digital age, thus putting your business on an eCommerce platform is one of the most opportune ways to generate higher revenue. There are primarily two methods that must be considered before developing an eCommerce portal: Custom Coding and Open Source eCommerce platforms. Deci... Read More