Is user experience (UX) an important part of e-commerce today?
Yes, it is.
It’s a key factor that shapes the way customers interact with businesses online. The impact of user experience on e-commerce has led to the development of innovative trends and design solutions that make online shopping more convenient, interesting and personalized. So without further ado, let’s find out the current UX trends in e-commerce website design and the impact of UX on e-commerce sales.
The following are the trends to look out for in eCommerce UX design:
It goes without saying that online shopping is mostly done via smartphone today. In that case, eCommerce businesses must embrace a mobile-first design strategy. This method prioritizes developing for smaller screens first, then scaling up to larger ones. Mobile-first design guarantees that eCommerce websites and applications on mobile devices are simple to use and navigate, which is critical for attracting and maintaining customers.
The recent boom of foldable mobile devices has given rise to a brand new trend of mobile UX design. Responsive design for foldable phones is going to be very important in the upcoming years to ensure all websites fit into these new form factors.
Customization is becoming increasingly popular in eCommerce. It entails tailoring the online buying experience to each customer’s unique demands and interests. Customization may now be taken a step further by utilizing data analytics, machine learning, and artificial intelligence in eCommerce. Businesses may boost consumer engagement and loyalty by delivering individualized recommendations and content.
AR and VR are emerging technologies that have the potential to revolutionize online commerce. AR and VR may provide customers with immersive experiences that allow them to virtually try on things, imagine products in their homes, or browse products in a virtual store. Augmented and Virtual Reality can truly transform businesses, increasing client engagement and providing a unique purchasing experience that sets them apart from their competitors.
Another emerging trend in eCommerce is voice-activated commerce and chatbots. Natural language processing and machine learning are used in these technologies to provide a conversational interface for customers to communicate with enterprises. Voice-activated commerce and chatbots can assist businesses in providing personalized and efficient customer service, resulting in higher customer satisfaction.
A difficult checkout experience might result in cart abandonment and lower sales. As a result, businesses are implementing a streamlined checkout process that takes fewer steps and lowers the need for manual input. Today, one can make their payment during checkout via different payment options. It’s a feature that has made online shopping more convenient than before. For instance, mobile payments, digital wallets, and instalment payments are quite popular payment options that help people make purchases without any hassle.
Progressive Web Apps (PWAs) are web applications that give users with a native app-like experience. PWAs employ web technologies to deliver quick, dependable, and engaging experiences that can be accessed offline and across several devices. Developing PWAs can assist eCommerce companies in providing a better user experience, increasing engagement, and reducing friction between online and offline activities.
It cannot be denied that social commerce has become a trend that has gained traction because of its different qualities. It entails selling things directly to customers via social media networks. Businesses may use social commerce to attract new audiences, boost customer engagement, and provide more tailored experiences. eCommerce enterprises may provide a seamless shopping experience and allow users to make purchases without leaving their favorite social media platform by leveraging social media platforms.
The implementation of game design concepts and mechanisms in non-game environments is known as gamification. Gamification in eCommerce can be utilized to offer a more engaging and enjoyable shopping experience. eCommerce organizations, for example, might develop games, quizzes, and challenges to entice customers to connect with their brand and products. Gamification can help to enhance client engagement and loyalty while also providing a memorable purchasing experience.
Because it has the potential to revolutionize the online purchasing experience for customers, good UX design can have a big impact on eCommerce sales. A well-designed eCommerce website can help clients find what they’re looking for, browse the site, and finish their purchases more easily. Businesses may boost consumer engagement and loyalty, lower cart abandonment rates, improve conversion rates, improve brand image and reputation, and increase revenue and profitability by providing a simple, engaging, and rewarding online shopping experience.
One of the most important advantages of strong UX design in eCommerce is that it helps lower cart abandonment rates. Cart abandonment is a significant issue for eCommerce firms, as it can result in missed sales and money. The typical cart abandonment rate for eCommerce websites, according to studies, is over 70%. eCommerce businesses, on the other hand, can reduce cart abandonment and enhance the possibility of customers completing their purchases by streamlining the checkout process, optimizing product pages, and giving clear and straightforward information.
The percentage of website visitors that complete a desired activity, such as making a purchase, is referred to as the conversion rate. Businesses may boost the possibility of visitors converting into customers by delivering a clear and engaging user experience. A well-designed website can also aid in the development of client trust and confidence, which can lead to repeat purchases and excellent reviews.
Another significant advantage of strong UX design in eCommerce is that it can boost brand image and reputation. Moreover, it’s a fact that a well-designed website makes an excellent first impression, which contributes to the development of trust and confidence among customers. A great online buying experience can result in positive reviews and word-of-mouth marketing, which can help attract new customers and establish a loyal customer base.
Finally, strong UX design can help eCommerce organizations enhance sales and profitability. Businesses may boost customer satisfaction and loyalty by delivering a great online purchasing experience, which can lead to better customer lifetime value and repeat transactions. Furthermore, strong UX design can help to lower the cost of client acquisition because happy consumers are more likely to refer others to the website.
UX is shaping the future of eCommerce and the trends we discussed in this blog are just the beginning. As technology evolves and customer expectations shift, it is critical for eCommerce organizations to stay current on the newest UX design trends and advances. The key to success is to offer a great online shopping experience that satisfies customers’ requirements and expectations.
One cannot emphasise enough the role and importance of user experience in eCommerce. To provide their customers a fantastic online shopping experience, businesses must invest in UX design. Businesses can increase consumer engagement and loyalty, lower cart abandonment rates, boost conversion rates, improve brand image and reputation, and boost revenue and profitability by using the newest UX design trends and advances. Companies must put a high priority on UX design as e-commerce continues to develop and they would want to remain ahead of the competition in the market.
Shrutarshi Das is a purveyor of all things digital, with a particular interest in new technological innovations, photography, and gaming.