Have you ever wondered what exactly encourages a person to visit a website repeatedly? Is it the pleasure of studying beautiful website designs or the desire to find new information? No, it is more complex than these simple factors. Users visit a website repeatedly because they share a deep, emotional connection with it.
If you own a website, the above discussion might have led you in believing that to connect with your audience, you will have to develop an emotional engagement with them. Theoretically, the strategy sounds simple. Implementing this concept, practically, however, may not be so simple.
This is because of the fact that while exploring a website, an user goes through various phases. To acquire repeat visitors, you have to maintain trust of visitors during all these phases. In this post, we will discuss these phases in details and highlight the strategies that you can implement at every phase to retain the interest and trust of visitors.
If you do not feel confident about implementing these strategies by yourself, appointing any reputed SEO services India can be a great idea.
It is a wrong conception that users connect with the website, when they visit the home page. Any professional SEO services company will inform you that they start connecting with the website, even before they visit it. They avoided various unwanted elements to visit your website and now they want to explore it.
At this point, you need to reinforce their trust in your website by offering dynamic content-exactly what they are looking for. You can encourage visitors to trust you by using popular advertising platforms in your website. Additionally, convince visitors about your intentions by simplifying the navigation system.
In this phase, visitors look for elements that will retain their interest. Help the users to connect with you emotionally by incorporating emotionally-rich designs and words in your website.
During this phase, you can provide your visitors with feel-good factors by using words, such as ‘big’ and ‘free’. To make visitors trust in your company, you can also highlight your relationship with other respected brands.
Users who reach this phase are no longer exploring your website out of curiosity. They now trust your company and are interested in opting for your services or products. Reduce frustration by assigning fewest steps required to fulfill their goals. Stick to requesting for basic information. Remember that if you ask excessive or sensitive information, visitors may start suspecting you.
If you require sensitive information, explain the logic behind such a request. You can also assure visitors by declaring that sensitive information of visitors are safe with you.
This is the final phase, where visitors are emotionally connected with the website and craving for consistent interaction. You can fulfill their cravings by offering them rewards, such as freebies, discounts, or implementing powerful social interfaces to highlight them.
Allow them to share their interaction with your website via social networking websites. You can also ask these loyal visitors for further strengthening your brand.
We highlighted the various phases an user undergoes for connecting with a website. Implementing the respective strategies for each of these phases are critical for retaining trust of users. To further acquire in-depth analysis of user engagement, get in touch with any SEO services company India. They will assist you in checking your e-commerce subscriptions, RSS and newsletter subscribers, click-through and bounce rates and offer solutions accordingly.
Check out our blogs to get the latest updates on website & mobile app development, digital marketing, branding, and more.