With the eCommerce industry flourishing rapidly, there is no denying the fact that it is here to stay. Why would someone prefer to visit a brick and mortar store to purchase a product when he can do the same right from the comfort of his home? Today, making purchases has become way easier, thanks to a ton of devices we have at our disposal. Big eCommerce giants, however, have come up with unique methods to drive conversions. Just as more and more people are switching from a bigger screen (say, a desktop or a laptop) to smaller ones on mobile phones, eCommerce sites like Flipkart, Amazon, etc tend to push their mobile apps a tad more.
Until a few days ago, firing up your phone to visit the Flipkart mobile website would redirect you to download the app instead. Adding to this, Flipkart had ‘app exclusive’ offers for customers who are making purchases on their mobile devices. The sole reason for such targeting is to make eCommerce future proof on mobile devices. With people using their phones more often than laptops or personal computers, it is evident that the future lies there. And when you leave customers with no choice but to install an app every time they try to visit the website on the go, the app gets installed even more.
There are plenty of benefits of using mobile eCommerce today. With smart phones entering every household as a necessity and more and more people using them for various reasons, it is no wonder that the eCommerce companies are investing humongous figures into their platforms.
So is mobile eCommerce sustainable in the long run? Yes, without a shadow of doubt. Although it is up to the companies to raise the bar with newer features and more lucrative options for the customers, it goes without saying that people will be willing to accept mobile eCommerce as the norm going forward. As the trend continues to grow, the adoption rate for mobile eCommerce is bound to shoot up and soon enough there might be a time when people might actually stop going all the way to a store to buy products they can easily get right from their homes.
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