As virtual platform is getting crammed with millions of websites and blogs all churning out thousands of web-pages and articles each day, it is becoming increasing tough for Google and other search engines to determine which website deserves to be on the top of a particular search query. However, there is no apparent reason to demystify the importance of link juice, content, website design and website relevancy as of now, but the importance of page speed as it is dictated by Google itself is sure to play a decisive role in determining the ranking of a website in Google.
In a latest announcement, Google made it clear that it is trying out incorporate the value of page speed in its algo. Though it will have minimal impacts on the current rankings in Google, it has already sent shockwaves around the world and sparked wild and widespread rumor. But there is no need to press the panic button yet, as this incorporation will not initiate any drastic change in the current ranking.
Page Speed depends on a website’s response to a user’s query. As Google always tries to deliver relevant results to its users to improve users’ experience, it is trying to take page speed into account while considering ranking of a website. Now, how on earth you will be able to evaluate the current page speed of your website. Here are some simple tools that you can try out:
Webmaster Tool: – Just log in to your Webmaster Tool Account, then go to Labs > Site Performance. It will show your site’s speed as experienced by the users.
WebPagetest:- It is another useful tool that allows website owners to analyze the load performance of their website.
Yslow:- It is superb tool from Yahoo that will give valuable inputs to enhance the page speed of your website.
Page Speed: It is fabulous open source Firefox/Firebug add-on with myriads of features that will definitely help you to make proper analysis.
At the initial stage, the impacts of page speed can only be felt in Google.com. Rankings in other country specific results such as Google.co.in or Google.com.au will remain unchanged for the time being. Do you want to more about page speed, just get in touch with us. We will definitely help you out in every possible way.