A brochure is basically a leaflet advertisement. It is used as a marketing tool that provides important information to the people regarding an organization’s goods and services. It is true that a brochure talks on behalf of a company’s products and services. So, while designing it, one needs to be very careful. Through an effective brochure, intended message is conveyed to the right people and thus it helps to attain the ultimate goal of a business corporation.
Some of the points that should be remembered while designing a brochure are mentioned below:
Structure of a Corporate Brochure Design
Brochure design requires artistic skill as well as careful attention. There are different types of structure. One among them is “ragged right”. In this structure, words line up evenly on the left side, but on the right hand side, the words are not placed evenly. This is considered to be the most preferred structure of a brochure.
In a justified text each line of type is of same length. So, it is quite expected that the eyes of the readers’ will get tired and bored. However, the ragged edge offers a variety in the structure and breaks the monotony of a justified type. So, it is always better to use ragged right rather than justified type.
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