The current lockdown is a dark phase – something the world has never witnessed! The pandemic has already changed our lifestyle. Maintaining hygiene practices, social distancing, and focusing on savings – everything has become the “new normal.”
Yet another thing has significantly changed due to the total lockdown of movie halls, shopping malls, restaurants, and amusement parks. Yes, you guessed it right – the means of recreation. During the lockdown, people have embraced digital media like never before! Can you believe that people are spending 87% more time on social media like Facebook and Instagram than they used to!
Naturally, it’s high time for businesses to leverage this opportunity and drive more brand visibility and awareness. No, you shouldn’t trust the earlier sentence just because most of the learned and experienced digital marketing services providers are recommending it! You should know the logic first.
Let’s quickly take a look at the two of the most significant traditional advertisement platforms – newspaper and television.
When was the last time you read a newspaper? Some of you may say today while some may say three months back. And that’s exactly where we are hitting at!
Though newspaper houses have repeatedly boasted of the safety regulations practised in the printing presses, the subscribers are afraid to avail the newspaper service as it may spread contamination. And this fear is quite justified.
In the absence of printed newspapers, people are turning to e-newspapers or digital news channels to keep an eye on the current affairs. So, from the business owners’ perspective, printed media is no more a grand forum to reach the audience. Rather, advertising on the digital platform will help owners like you to reach a wider audience.
Yes, people are watching television during lockdown more than usual. But there’re two components of advertising – investing and reaching the audience. Now, advertising on television allows you to reach the mass but as an owner, you should be aware of the bucks you’ve to pay for it!
According to a study by LiveMint, the global advertising rate is set to rise by 3.9% over 2020 and the subsequent years will witness further growth. As you can understand, you’ll have to pay a lot to promote your business on television. Further, you cannot keep a track of the effectiveness of this advertising effort.
On the other hand, digital media marketing is the optimum choice to popularize your brand in terms of cost and efficacy. Here you can track user-behaviour, modify social media campaign and strategy, and in turn, enhance user engagement.
Social media usage has increased beyond expectations and brands should be omnipresent on digital media to catch the users’ attention and create a bond with them. However, you need to project your brand on digital media with utmost care and precision.
For instance, you may consider showing how your business is coping up with the turbulent situation (say, by adopting a work-from-home model), showcasing your activity towards social causes in a humble manner, offering any free value-added service, creating catchy and relevant campaigns, informing the latest business model (say, home delivery service instead of a dine-out facility), and adopting many other strategies to develop an emotional connection with your audience.
Yes, that’s a lot! So, it’s better to leave the workload to the professional digital marketing geeks.
You see, every cloud has a silver lining. All you need is to find it out! Oh, speaking of finding, why don’t you let the leading internet marketing agencies in India find out the suitable digital channels for your business! Clearly, you shouldn’t squander resources by placing your ads on any and every media platform.
Relax, we won’t throw some cold stats at your face to establish our point. You may have already been convinced of the relevance of engaging a reliable digital marketing agency India to promote your business. Nevertheless, these statistics will help you understand what to expect by investing in digital media promotion.
A Harvard study on 4,700 public listed companies found that over 37% of the companies outweighed their rivals by opting for a strategic digital marketing approach. Also, the study estimated that taking the right decision during the bad phase will significantly impact on the companies’ exponential growth once the economy improves later.
Here’s another quick info: searches for “buy online” has skyrocketed to cross beyond 27K per month! No wonder eCommerce businesses are tending more towards engaging professional digital marketing services!
Further, many large companies have taken a step back, so if you are planning to launch a start-up or market a small business, it’s the best opportunity to snatch the limelight. Sounds like a plan, huh!
Well, as they say, when the going gets tough, the tough gets going! If you want to cope with today’s uncertain times, search engine optimization and social media optimization along with personalized service may prove to be your most effective weapons. These will not only help you to uniquely engage with a diverse range of audience but create a sustainable bond with them thereby helping your business.
What’s your take on this? Feel free to share your thoughts in the comment box below.