Google lately rolled out the mobile-friendly update or ‘Mobilegeddon’ which it has been talking about for quite a few months. It takes a clear stance on mobile Search Engine Optimization practices and talks about a change to the search engine algorithms which as a ranking signal now impacts on a website’s mobile presence.
To put across simply, a website needs to be usable on a Smartphone. This includes elements, for instance, readable text without having the requirement of zoom, sufficient space for tap targets, as well as no horizontal scrolling.
RWD Is the Need of the Hour
If you can recall the shrunken version of a desktop site on your handset, you must remember that it was just not an optimal experience. Internationally, the number of Smartphone users will surpass 2 billion in 2016. Owing to the increased number of users as well as the rapid growth in the mobile market, websites need to be optimized for smaller screen devices so as to avoid experiencing a decline in their search engine rankings.
More than 60 percent of searches nowadays come from a mobile device. For the purpose of ensuring that your site offers a user experience customized to smaller screen devices with no separate app creation, you should consider implementing a RWD for mobile.
What is RWD?
In the past, more than one website was developed so as to accommodate multiple screen sizes. RWD creates a system for a single site to respond to the users’ device sizes — with one URL as well as one content source. A responsive web design offers a fluid and flexible layout which adjusts in accordance with the screen size, providing an optimized browsing experience. Basically, your website will work well and look great on a laptop or desktop, a tablet, and a phone’s browser.
Benefits of RWD for Mobile
The greatest benefit of a responsive website design for business is the assurance that a user will have the best possible and the most consistent experience on your website on any device. It’s also an excellent way to refine the content on your site, guarantying that those using a smaller screen device are only viewing the most vital information.
With the recent Google algorithm update, a RWD is mobile-friendly and it increases visibility on search engines for a website. A website with a successful mobile experience will show up on search results at better position.
Why Google Recommends RWD?
- Makes it simpler for users to share and link to website content with only one URL
- Helps Google’s algorithms precisely assign indexing properties to the page instead of requiring signalling the existence of corresponding mobile or desktop pages
- Requires reduced engineering time to maintain different pages for the same content
- Decreases the possibility of the common errors that affect mobile sites
- Needs no redirection for users to give a device-optimized view and reduces load time
- Saves resources while Googlebot crawls the website
For RWD pages, a single Googlebot user agent requires to crawl your page just once, instead of crawling several times with multiple Googlebot user agents for retrieving all versions of the content. This enhancement in crawling efficiency can in a roundabout way help Google index more of your website’s content and keep it aptly fresh.