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How Facebook Uses Machine Learning to Power Personalized Ads
- 23 Jun / 2025
- 48 views
- 8 Min Read
Facebook utilizes advanced machine learning to deliver highly personalized ads. It analyzes user behavior, preferences, and interactions both on and off platforms. Its smart algorithms calculate estimated action rates and ad quality scores and then decide which ads to show. Facebook advertising aims for maximum relevance and engagement. This is
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SEO vs. GEO: What’s the Difference and Why You Should Care
SEO services have advanced—modern SEO services use both traditional SEO and GEO to increase online visibility. While SEO helps your website rank higher on search
- 19 May / 2025
- 968 views
- 8 Min Read
Why Your Google Search Ads CTR Is Low — And How to Fix It
Not getting enough clicks on your Google search ads? It can be due to poor ad copy, irrelevant keywords, mismatched landing pages, or weak targeting.
- 14 May / 2025
- 912 views
- 9 Min Read
How CEOs Are Using Gen AI for Strategic Planning
Digital marketing services aren’t the only area where Gen AI is making waves—today’s CEOs are using it to rethink strategy completely. From brainstorming to scenario
- 25 Apr / 2025
- 323 views
- 8 Min Read
How to Regain Lost Rankings After a Google Algorithm Update
Struggling with a sudden ranking drop after a Google algorithm update? You’re not alone! These are like digital earthquakes, and the aftereffects can be like
- 24 Mar / 2025
- 1,496 views
- 9 Min Read
Is Your Website AI-Friendly? Audit It to Find Out
Website development services are evolving due to the evolving demands of users and AI. If a website isn’t AI-friendly, it may be missing out on
- 13 Mar / 2025
- 1,015 views
- 9 Min Read
How to Make Your React + WordPress Website Faster
Businesses that are using React + WordPress sites should hire WordPress developers to optimize their sites for enhanced user experience and better SEO performance. Slow
- 28 Feb / 2025
- 1,402 views
- 7 min Read
Hashtags in 2025: Are They Still Essential for Social Media Success?
In 2025, hashtags still play a key role in promoting social media engagement, but strategies have changed. Algorithms on most social media now limit the
- 05 Feb / 2025
- 2,491 views
- 8 Min Read
AI Tools: Your Partner for Professional Excellence
Artificial intelligence (AI) is transforming how modern-day professionals work. AI tools are being celebrated for their ability to simplify tasks and drive innovation across industries.
- 27 Jan / 2025
- 1,255 views
- 8 Min Read
Why Prioritising SEO Post-Launch Ensures Your Website’s Success
Launching a website is just the beginning; SEO is the next essential step to ensure success. SEO boosts visibility, drives organic traffic, and establishes domain
- 22 Jan / 2025
- 1,079 views
- 8 Min Read
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