Not an Yahoo moment for Yahoo as its millions of loyal fans are crying hoarse over its much speculated and much anticipated integration with Bing that is supposed to ring the death bell of a great search engine. This is pathetic reduction of a great search engine to an appendage of Bing. Yahoo which was once considered to be the arch rival of Google, has sold itself to Bing and it is no more a search engine. All its secrets that were developed painstakingly by some of the best developers of the world for years are in the hands of Bing, who is now revving up use this new arsenal to invade the territory of Google.

Yahoo Up For Sale
However, Yahoo is not going to acknowledge this fact. It still believes that it will be able to retain its position as a search engine in coming years. Shashi Seth, Senior Vice President, Yahoo! Search Products, in his latest post in YsearchBlog has proudly stated “Yahoo! Search will always be a Search Engine”. But the reality does not say so. It seems people are already shifting their attention from Yahoo search to Bing and we believe that Bing is relishing it.

Yahoo: The New Yes-man
The process of annihilation was started most probably on August 17, 2010 since in that day, Yahoo has posted three posts in its YSearchBlog for making people aware of the coming changes. As was to be expected, it tried its level best to convince the readers that this move is going to benefits the users by enhancing users experience but this is nothing more than just a façade. When the merger will be completed, we will like to have a new Yahoo, which will lack all its originality. It will just be a mere shadow of what it had once, it will be transformed into a yes-man of Bing.

Bing Is Better, Smarter
From now on, search listing on Yahoo! Search is likely to be powered by Bing. However, this change will come into effect in the US and Canada at the initial stage. It is likely to take 2 years more to complete the full transition in other parts of the world. Yahoo! Video, Image and Web search are now powered by Microsoft platform in Canadian and the US market.

Bing is visibly happy with the outcome. In its blog it has expressed its unbridled happiness for the successful completion of this task. Here are the excerpts:

Today I am happy to share that Bing is powering Yahoo!’s search results in the US and Canada (English only for now, the other languages will come in the weeks and months ahead).

What Should Webmasters Do?
Try to please Bing. This is all you can do since there is no need to please Yahoo anymore. If you can manage to get better ranking in Bing, we hope that you will be able to get better ranks in Yahoo as well. Try to keep a close eye on the latest developments and pray to God.

The long drama has finally ended and the climax has become evident at last. It takes more than four long months to seal an agreement between two former belligerent parties, Yahoo and Microsoft, to tie a knot of mutual understanding for ensuring better future and to give a tough competition to their main rival – the Big G. Rumor is abuzz that the hegemony of Google has come to end. Even some over enthusiastic people are crying in joy that this deal has put the first nail on the dominance of Google in search engine industry but what I think is just the opposite. The pack, which I believe has done in a hurry without caring a fig of its future implication, vindicates the sheer hapless condition of both Microsoft and Yahoo, who hitherto have become weary of building up futile resistance against the ubiquitous presence of Google.

The ground truth is that Microsoft has experienced an unbelievable setback even after launching its so-called decision search engine: The Bing, which failed miserably. On the other hand, Yahoo has virtually become invisible during this period when Google and Bing were engaged in blood curdling online battle. Ultimately Bing was humiliated in the hands of Google and Microsoft has got the worst shock when Google announced that it would offer Chrome based OS in coming year. Therefore, it is clear that this deal is just a continuation of this series of incidents. Now, lets us check out what the deal is all about:

In simple English, this revolutionary deal is aimed at improving the web search experience altogether for both the advertisers and the users. Yahoo Search will now be powered by Microsoft and Yahoo will become the exclusive worldwide relationship sales force for both Microsoft and Yahoo. Report has it that this deal will pave the way for new innovation and better web experience, as the developers of both Microsoft and Yahoo will work in collaboration. Users will be able to exploit the power and the strength of both search engines. Check out more form here.

Yahoo, MSN and obviously Google are the three major search engines, which have redefined online industry in multiple ways. As a matter of fact, we can not think of surfing in the web without them. When a user seek an information online, one needs to type related keywords in the search box. It has been observed that most of the major search engines present the search result by exploiting its complicated algorithm. A search engine usually presents the titles of websites in SERP either from the meta-title, meta-description, heading tag or from the entire body content. This is an well established fact and this rule is strictly followed by SEO executives for optimizing their websites.

Have you ever imagined what will happen if this rule is not followed accordingly? We have faced similar type of problem and this is what we are going to share. Yesterday (18/12/08) we tried to check the ranking of our website by typing the keyword “Web Design India” in some of the leading search engines. We have not find anything weird either in MSN or in Google.com. However, when we started checking the ranking of our website with this keyword in Yahoo.com, we found that our website (http://www.webguru-india.com)have grabbed 5th position but with a different title “Website Design Company”. Then we started searching that particular title in our webpage (http://www.webguru-india.com/webdesign.php) but it was not there. We have checked the meta title, meta description, meta keywords and even in the entire body content but failed to pinpoint the source of the title “Website Design Company”. This is really strange. We have tried our level best to find out the exact reason behind it. Some of us came up with the conclusion that Yahoo.com might have used some other source for displaying the website title in its SERP. If this assumption is taken for granted then the Yahoo’s effectiveness may come under the scanner. We have failed to come up with a conclusion or to fix this thing from happening. The only thing we can do is to hope for the best.

If you have the answer that can explain strange behavior of Yahoo then please let us know. We would be glad to get positive feedbacks from you.

(A comparative study of Google, Yahoo and Msn)

It’s very interesting and baffling too! A stiff competition exists among the three major search websites. Every now and then, websites rank among one another. Surveys are conducted from time to time in order to gauge the traffic flow and thereby evaluate the popularity of the websites.

Popularity of the three search engines

To mention, in 2004,a survey conducted by Forrester Research revealed that Yahoo increased its market search to 40% alongside Google, which also owned the same value of market search. MSN followed in with 23%. The same year, comScore Networks released a data evaluating the traffic flow to the three major search engines. Yahoo ranked first with more than 115 million unique visitors. MSN invited around 113 million visitors while Google ranked fourth with 63 million web users (Source- http://www.searchengineguide.com/jennifer-laycock/yahoo-gains-on-googleor-does-it.php). Continue reading ‘Who is the King of the Web? Part-3’ »

(A comparative study of Google, Yahoo and Msn)
Websites are at loggerheads with one another in order to establish one’s omnipotence in the cyber world. Every now and then, huge products and services have been added up by the websites.

In the following lines, an attempt has been made to give you overall glimpse of the product and services of the three major websites namely Google, Yahoo and Msn.

Birth of Yahoo, Msn and Google

The last few years of the 20th century witnessed significant achievements in the cyber world. Google, Yahoo and Msn were born and started to exercise a great influence.

Founder and Year of Birth Continue reading ‘Who is the King of the Web? Part 2’ »

(A comparative study of Google, Yahoo and Msn)

Today, our lives have become more simple and easy. The dot.com world has transformed the big world into a small global village. We feel more connected to each other than ever before.

Big websites like Google, Yahoo, MSN and others offer huge gamut of services. We can access any information, news of the world anytime, anywhere.

Advent of the World Wide Web is one of the significant achievements in the history of technological advancement. Web has become a platform of active participation wherein people across the world are closely associated with one another. The rise of social networking sites and web-based communities speak volumes of the new trend where the Web has transformed into “architecture of participation”. Continue reading ‘Who is the King of the Web? Part 1’ »