Pre-selling of your affiliate product is no doubt important and this can only be done through the optimization of landing page. The first and foremost rule to make a landing page successful is not to have any distraction in your page so that people visiting your site will get no other option that to click on your affiliate link.

Some of the useful tips that will help you to do SEO work of your landing page are mentioned below:

• Relevant Site Content
  In order to increase the click through rate, the content of your page needs to be relevant. Keyword should also be done properly. If you can make sure that the content of your page is relevant you can surely expect to have good amount of traffic. Usually, it is advisable to write the content in such a way so that it can relate with the product. Like, if you are selling a beauty product, your content should deal with “skin care”, “cause of skin damages” etc.
• Use Strong Headline
  There is no doubt in the fact that headline is one of the important parts of the landing page. This is the first thing that usually the visitors come across. So, try to grab the attention of the visitors by writing strong and catchy headline. Though the headline should be kept simple, it should focus on the benefits.
• Try to be Specific
  Always provide information that your prospective clients are expecting from you. It should never be cluttered with unnecessary information. Keep the content clear and to the point. Otherwise the visitors may loose interest and can immediately shift to other sites.
• Clearly State the Benefits
  Always highlight the product benefits and tell the people that by using this product they can be benefited. However, never confuse your customers by intermingling benefits and features. By features we mean the unique characteristics of products, whereas, benefits are the advantages that we can enjoy upon using the product. It is better to highlight the benefits more than the product features.
• Make the Site Professional
  Make sure that the landing page looks professional. The basic guidelines for making your landing page professional are as follows:
  • Use Verdana or Arial and keep the font size between 10-14.
  • Text must be dark and the background must be bright.
  • All links must be in blue text.
  • Try to avoid using more than 3 columns in your web page.
  • The content should be written without making any grammatical mistake.
  • Give images of the product you are promoting.

These are some of the most common guidelines that a standard website development company follows for the optimization of landing page.