Visual vocabulary consists of design elements that play a crucial role in creating brand identity of your company. These elements are secondary ones (logo being the primary element) and consist of graphic design, colors, font, and the paper type.

After you have incorporated all the elements in the visual vocabulary, checking their consistency is critical. This is because a consistent visual vocabulary will create a professional image of the company, making it (the image) even stronger. Furthermore, it will help people to recall corporate identity design of your company more easily.

Here are few ways you can develop a consistent visual vocabulary.

Incorporate Similar Images throughout your Promotional Materials

With the help of this strategy, your company can create a powerful impression on the target audience. We discuss this point in details.

• Use the logo design of your company in all the business documents and marketing materials. You can also consider repeating your contact information, line art, tagline, and any decorative styles throughout the products and advertisements.

• Let us assume that you own a web design company and use interesting images for highlighting your business. Stick to images. Do not use clip-art suddenly because it would disrupt image of your company.

• Maintain consistency by placing graphic and logo designs in similar areas of marketing materials. If you have incorporated the logo in upper section of your business card design, do not place it in lower section of the brochures.

Choose Coordinated Fonts

Select few coordinated fonts and use them repeatedly in the marketing materials.

• Logo Font- This is the font you should use in your logos. It should be unique and interesting.

• Secondary Font- Fonts used in taglines, graphics, quotes, and headlines are known as secondary fonts.

• Tertiary Font- You can opt for tertiary font, when secondary font is unavailable. You may use it for mid-length information, such as contact details.

• Serif text Font- This is perfect for printed documents, especially lengthy ones.

• Sans-Serif Font- This font is ideal for designing a website or creating shorter printed materials.

• Website Font- This font refers to the one you can use for creating a website.

Depending on your business requirement and preferences of target audience, you can use some or all these fonts to create consistent visual vocabulary.

Opt for the Same Color Scheme

Using similar color palette is critical. This will help your audience to identify your company more easily. Here are few tips.

• If your logo consists of one or two colors, including them in the main color palette of your company can be a great idea. Avoid using excessive number of colors. Remember that this strategy can create a disjointed image of your brand identity.

• If you want to extend the basic color scheme, using shades of existing colors can be a great idea. For example, if you use light green in your logo, you can select dark green for extending the color palette.

• Using complementary shades of the main color can be a simple way to extend your color palette. For more information, refer to the color wheel.

• As stated earlier, color consistency is important. If you use bright colors in logos, do not use suddenly dull colors in brochure designs.

Pick out Coordinated Papers

Using high-quality paper for marketing your products is critical. Read on to know more.

• As stated earlier, consistency between various elements of visual vocabulary is critical. The same rule applies for paper quality as well. If you are using thick paper for brochure designs, for example, choose the same paper for creating letterheads.

• Make sure that type of the paper complements purposes of the business. If you have a website design company, choose textured paper. On the other hand, smooth and white paper is perfect for those who offer technical or medical services.

We highlighted few tips that will help you to create a consistent visual vocabulary. Additionally, you need to ensure that the writing style that you use for brochures and advertisements is consistent as well. Paying attention the marketing timing is critical as well.

Let us assume that you send readers newsletter on a particular date and time of the month. In such a situation, you should always try to send it at the same date and time every month. This will fulfill your clients’ expectations and create a positive impression.

A website can have different audiences. These can include curious visitors, past and prospective customers, and referral partners. Every audience has different requirements and may look for unique things in a site. To create an all-rounded web design, paying attention to needs of various audiences is critical.

You can achieve this by balancing crucial elements of a site. These elements can include content, graphic design, Flash animation, navigation style, coding, and call-to-action statements, etc. Ensuring that these elements complement each other will help you to develop a site that fulfills requirement of various audiences.

1.  Do not opt for an Extreme Strategy

Many website designers believe that implementing excessive elements can spice up a site. In fact, too many elements can make a site complicated. This in turn, can interfere with the desire of a visitor to find an element quickly. For this reason, using selective elements is critical.

We agree that this is a good strategy to simplify the site. However, this does not mean that you should stick to a single element. We discuss more about this topic in the next point.

2.  Avoid Over-emphasizing Requirements of a Particular Audience

If you use a single element and focus on requirements of a particular audience, others may feel deprived. Let us assume that you own a website design company. If you emphasize on including web design samples and avoid incorporating any useful information, it may satisfy your past clients (since they are already aware of your services). However, such a strategy can deprive prospective clients and people who have reached your site via search engines. Since they will not get any information about your company, they will not feel compelled to opt for your services.

In this particular scenario, the ideal strategy would be to include both design samples and relevant information.

3.  Questions you should ask

We discussed the importance of creating a site that considers requirements of various audiences. Now, the question arises, how you can balance these elements?

The best way to maintain a refined balance between different elements is by asking yourself certain questions. Honest answers to these questions will help you to understand how you should balance these elements. We highlight these questions.

• How are people finding your site?

This is the most critical question. Find out how people are coming across your site. Did they find your site via search engines? Did someone refer your site? Did they come to know about you at networking events? Finding out the source through which people came to know about you can offer you information about psychology of the visitors and their different requirements.

• What is their aim?

Every visitor has a different requirement. A past client may want to know whether you can take up a new project. Potential clients may want to acquire information about you. Curious visitors may simply explore your site.

Understanding aims of different audiences is critical. It will help you to create a site that gives equal importance to all audiences.

• What is the goal of your site?

For best results, considering goals of your site is also important. A site may want to attract new clients or acquire the topmost rank in search engines. Alternatively, you may want to connect with people. Understanding aims of your site will help you to fulfill your business goals.

• Is anything contrary in your site?

While designing a website, ensure that you do not put in contradictory elements by mistake. Remember that if contradictory elements exist in your site, it may confuse your visitors. For this reason, make sure that all the elements complement each other.

Considering these 4 questions will allow you to create a site that pays attention to requirement of various audiences.

Corporate identity refers to the professional image of a company. To create a strong corporate identity, you need to market promotional materials of your company aggressively. These materials can include logo, brochures, website, business cards, envelope, and letterhead.

The importance of a powerful identity lies in the fact that it leaves a strong impression on the target audience. It highlights benefits of your company and informs customers about your values and goals. Unfortunately, some people believe in the myths surrounding corporate identity. We highlight these myths and highlight the correct approach.

Myth 1- Small companies do not need a corporate identity

This is a wrong concept!

Corporate identity comes with various advantages and even if your company is small, you should take advantage of them. Remember, that with the help of a strong brand identity, you can enhance your reputation and number of clients. This in turn, will help you to expand your business.

Myth 2- Anyone can create the design of my company

Some people assign the job of developing corporate identity to friends/colleagues. They believe that this strategy will save money. Unfortunately, they are unaware of the fact that this is a wrong approach.

If you hire unprofessional persons for creating your corporate identity design, it can permanently damage reputation of your company. These persons may not take the project seriously and give it as much attention as a professional would give. Rather, opting for professional graphic design services would be a good idea.

Myth 3- I do not require a brand identity

If you own a business, you will require a brand identity. This is irrespective of the size and purposes of your company. Remember, that brand identity is a critical tool for creating awareness about your company and earning profits.

Myth 4- Building corporate identity is an impersonal approach

No.

If you create the identity of your company in a clever manner, people would never consider it as an impersonal approach. In fact, if you research in details, you would discover that many large companies have personalized their identities. Examples can include KFC and Mrs. Field’s Cookies. Corporate identity of these companies is based on their personal approach. Likewise, you can also add a personal touch to your brand identity.

Myth 5- It is not worth of any expenses

It is true that for creating a powerful identity, you need to spend money. However, consider the fact spending money in this regard will guarantee you a higher return on investment. With help of a strong company identity, you can attract greater number of customers. This in turn, will improve your sales rate and overall profit.

Myth 6- It involves excessive work

It is not true that to develop corporate identity; you need to put in greater efforts. It is a known fact that to establish a business, you need to work hard in general. Creating a brand identity is only an aspect of the hard work you need to put in. It does not demand any greater effort exclusively.

Myth 7- I cannot opt for symbols that have been implemented before

Wrong.

You can always opt for previously used symbols. However, the way you combine these symbols should be unique. This is important because it will help you to create a unique logo design. You can consider useful techniques, such as arranging symbols in a different way or creating symbols by using paint strokes.

We highlighted few myths surrounding corporate identity. Study them carefully so that you can avoid falling into their trap.

In the 21st century, technology completely dominates the animation and graphic design world. However, in the midst of creating amazing technologies, animators often forget to develop well-rounded characters -those with a distinct personality. In fact, if you compare the animation of old characters, such as Tom and Jerry with their modern animated avatars, you will understand the difference.

Today, in this article, we will highlight the importance of good acting. Additionally, we will discuss the various aspects of believable acting.

What consists of good acting?

Many people think that good acting and believable acting is synonymous. However, the truth is that good acting includes both interesting and believable acting. Believable acting consists of a certain aspect of good acting.

Why is believable acting important?

Believable acting encourages people to relate with the characters and feel their emotions. This is why we feel frightened when Woody in Toy Story lands up in danger. We feel sorry for Woody because we believe in the character and can relate to him.

Believable acting takes place when the audience is convinced that personality of the character is prompting it to act in a certain way. With believable acting, the audience never feels that the animator has forced the characters to behave in particular ways.

Aspects of believable acting

We highlight few aspects that contribute to believable acting.

1. Feel- Highlighting defined feelings (such as anger or sadness) of the character is not enough. A good animator should try to portray the consciousness that the character may possess. To fulfill this goal, an in-depth understanding of the character’s personality and quirkiness is critical.

2.  Think- A well-rounded character does not always react impulsively. It takes time to decide and thereafter, reacts. Highlighting thinking process of the characters will contribute to its depth and richness.

3.  React- Never force your characters to react blindly. Rather, justify reactions of your characters in a logical manner.

4.  Consistency- Your characters should react in a consistent way. If a shy character reacts aggressively, without any reason, it will fail to create a good impression on the audience.

5.  Personality- To develop personality of a character, defining it clearly, such as arrogant, shy, is not enough. Defining it, of course, is part of the process. However, to make the personality more endearing, you should add interesting features. For example, think about the fears that the character may have. What he loves doing? What he hates? Whom he is afraid of? By adding these details, you can make a character more believable.

6.  Mood- In contrast to personality, mood is temporary. For example, a person who is under the pressure of meeting deadlines in the morning, may react differently when he is in a calm mood.

From the above discussion, it is evident that to develop personality of a character, a good graphic designer and animator should understand its psychology. For this reason, he/she should study the script, storyboard carefully, and feel the character. This will help the animator to create a character with a distinct personality and believable acting.

Web designers opt for background patterns to create interesting websites and draw attention of users. Earlier, patterns were mostly limited to lines, flowers, and swirls. However, these days, designers are experimenting with various types of patterns to create a powerful effect. If you are interested to know how you can utilize background patterns to create a sizzling effect, read on.

• Find out your target audience

In the web designing industry, the golden rule is to develop designs that match preferences of your target audience. If you create website designs ‘just like that’, there are high chances that people won’t even bother to view them. For this reason, before you start designing, always figure out your target audience.

Once you have figured out your target audience, develop designs that will arouse their curiosity. If you have a website that specializes in online delivery of flowers, use flower as your background pattern.

• Ensure that visitors can read the content

People usually visit sites for acquiring good information. Of course, beautiful graphic designs are critical for attracting their attention. However, after a certain point of time, they will start looking for information.

If the background patterns overpower content of the site, chances are high that visitors will leave it after few moments. For this reason, ensuring that content is visible is a great idea. Maintain a refined balance between background patterns and text of the site.

• Do not fill up the whole site with patterns

With the help of right patterns, you can add a classy touch to the site. However, some designers end up using patterns just for the sake of it. This in turn, can create a negative impression.

Remember that if you fill up the whole site with patterns, visitors may find it a bit overwhelming. Therefore, implement patterns only in selected areas.

• Ensure that the pattern matches theme of your site

If the pattern of your site differs from that of its theme, it will confuse the viewers. If you have a site that sells honey, for example, you can use honeycombs as the background pattern of your site. This will help viewers to understand purposes of your site quickly.

• Lighter patterns are perfect for simpler web designs

If your web design is simple, using lighter background patterns can be a great idea. Light lines and colors can make the site appear neat, professional and yet, classy.

• Use patterns intelligently

Apart from increasing overall appeal of the site, patterns can direct the user’s eyes to the content. For fulfilling this goal, you have to use patterns cleverly. You can use it as either a background or a border. This way, it would enable visitors’ eyes to identify the content easily.

Many people think that corporate sites cannot use background patterns. However, this is a wrong concept. Using right patterns can add a professional touch to any site and enhance its overall appeal. Try it now!

Many young people these days are willing to become graphic designers. Benefits of being a graphic designer can include good money, creative satisfaction, and flexible timings (you can work as an employee or a freelance graphic designer).

Since graphic designing is a lucrative career option, many youngsters are willing to know about the skills that are necessary to break into this field. Of course, an exact definition of a perfect graphic designer does not exist. Still, we have pointed out few traits that a good graphic designer should possess.

1.   Latest technological expertise

It may sound harsh to some, but fact remains that mere sketching and pencil-drawing skills will not help you to acquire a good job in the graphic designing industry. Recent technological advances have altered the concept of graphic design. Today, even a small-scale firm opts for computers to create and modify designs.

For these reasons, to become a graphic designer, you must possess a basic knowledge of using computers. More specifically, you should be aware of graphic software, such as Corel Draw, Adobe Illustrator, Adobe Photoshop, and Freehand.

If you are planning to become a designer but yet to know graphic software, start gathering information about it. Remember that searching for graphic designer jobs, without possessing the essential skills, would result in a futile search.

2.   Print production knowledge

Graphic design has a strong association with printing. In most cases, clients ask designers to print their creations. For this reason, many companies these days hire only those candidates who possess at least fundamental printing knowledge.

To master print design, you need to understand print layout software, such as Quark Express, and Adobe. Additionally, you should have an in-depth knowledge of concepts, such as master pages, grid layout, and color separations.

3.   Creativity

Surveys reveal that while hiring graphic designers, employers look for people with strong creative and aesthetic sense.

A designing industry thrives mainly on creativity. Unless you are creative and possess the ability to come up with unique designs, you will not succeed as a graphic designer. Graphic and logo design industry is a fiercely competitive field, where creativity will help you to gain an additional edge over your rivals.

4.   Educational background

Educational background plays an important role in the designing field. All those who are looking for entry-level graphic design jobs should possess a bachelor’s degree. However, if you want to work as an assistant graphic designer, a diploma certificate would be sufficient.

5.   Good communication skills

Most jobs these days require candidates to possess good communication skills. This is also important in graphic designing field, because here you need to communicate with clients regularly.

Apart from verbal skills, strong writing skills are crucial. The reason is that many times clients ask designers to write a tag line or brief description of their products.

6.   Portfolio presentation

A well-made portfolio is a valuable resource available to a person, who is seeking a job. Surprisingly, many choose to ignore it. They believe that a person who has an experience of more than 10 years in the designing field should create a portfolio. However, this is a wrong concept.

Your portfolio acts as your representative, highlights your personal and professional accomplishments, and points out your values. Remember that a well-made portfolio can create a strong impression on minds of your prospective employers.

Apart from all these skills, knowledge about web designing can act as an extra advantage. Upgrading your skills regularly is equally important.

Adobe has been in spotlights in recent times owing to its product launches at much awaited annual Max Conference 2011. Not only it has announced of its upcoming Cloud service, but Adobe has also made designers excited by unveiling a number of tablet based apps. Incidentally, these Touch apps are meant to be used in sync with its Cloud service.

Among six design apps targeted at Honeycomb Android tablet users, Photoshop Touch App has garnered maximum interest and spotlight at Max 2011 Conference. This is natural given Photoshop’s huge user base and unmatched popularity among graphic design professionals.

Like other 5 Touch Apps, Photoshop Touch also costs $10 and this will make it accessible for most tablet users. Initially people using Honeycomb 3.1 tablets will be able to use this app and later Adobe will release a version made for iPad 2. Photoshop Touch app may not serve as a replacement for Photoshop CS 5, which is used by millions of graphic and web design professionals worldwide but it will act as a complementary tool.

Even though Photoshop Touch was shown at this conference on a prototype tablet made by Samsung, chances are there it will run smoothly on other tablets with Honeycomb. It responds to both finger and stylus inputs nicely, which is a boon for designers. It has a nice layout with Layers palette placed at right side and tool palette appearing at left of tablet screen. There are icons on screen’s top with menus to edit and manage images. Image adjustment options offered in this app are nowhere close to a full – fledged PC based image editor but a step ahead of Photoshop Express, available for Apple users.

To aid users, this app comes with a built-in tutorial set. Images can be accessed using this app from various sources. Images stored in a tablet can be opened. Users can also import images from Facebook and Google searches easily into this app. Adobe’s Creative Cloud is also a source for importing images into Photoshop Touch. As expected, pinch and zoom works smoothly for resizing images on tablet screen. Adobe has made all tools in this app intuitive and user friendly, making it ideal for web development as well.

Scribble selection tool in this app resembles Photoshop CS’s Magic wand it works with amazing accuracy. Even selecting complicated edges like human hair is not tough with this tool. Making gradients is easy with finger swipes and users can define gradient directions as well. Some users may find operating familiar Photoshop tools without a mouse a bit daunting but designers using stylus will love these. Stylus can be used with this app for making drawings with varied strokes.

With an app like Photoshop Touch and Cloud service, Adobe wants to turn tablets into content creation devices that aid designers in streamlining workflow and sharing content on the move.

There are some limitations of Photoshop Touch that designers will have to put up with. It converts any text element to vectors and so it cannot be edited as text. Photoshop Touch does not support any third party plug-in, as of now.

Regarded mostly as the second best, after Adobe, in graphic design industry, Corel offers a plethora of design tools at competitive rates for web and graphic design. Its new version, PaintShop Pro, sports a streamlined interface, new image editing tools and visible speed improvements. It comes in a regular Pro version which costs $79.99. Users with deep pockets can churn out $99.99 for PaintShop Pro X4 Ultimate Edition which comes with added goodies. As of now, it is available only for Windows OS.

PaintShop Pro X4 does not suffer from interface clutter, which was a drawback of its predecessor. This software offers three modes to users – Edit, Adjust and Manage. Layout keeps changing as a user alters between different modes.

In this version everything feels snappier, be it editing a large image or applying effects to it. Corel has done a nice job of graphics hardware acceleration in this app and it shows. For orations that take up some time, this app offers a progress bar, which is helpful for users. This app even starts up faster than Adobe Photoshop Elements and does not crash under strenuous operations. This is a marked improvement as previous Corel apps were prone to crash under similar settings, making it suitable for any web design company.

When it comes to ease of use and features in image importing, PaintShop Pro X4 cannot really beat Photoshop Elements. It can import images from phones but struggles with SD media cards at times. This app, however, offers impressive photo organizing features. It offers decent image editing features and also offers advanced adjustments like tone curve manipulation and chromatic aberration correction. Version X4 comes with two new features – Clarity and Light Fill. This is ideal for website design professionals who prefer using high quality images in their work.

As far as improving image quality goes, PaintShop Pro X4 does not disappoint users. It lets you add objects like clip art and texts in images. There are various brush effects available in its panel but nothing that you cannot find in similar applications.

Photoshop Elements offers more extensive control as far as Brush sets are concerned. However, it offers some interesting new effects like Photo Blend, vignette effect and Selective Focus. Photomerge Group Shot tool in Photoshop Elements yields effects similar to Photo Blend and offers more tweaking options. Same can be said of its HDR tool.

Corel has woken up to popularity and scope of social media integration in its design apps. PaintShop Pro X4 offers photo publishing to popular social media sites including Facebook directly from its interface. This app also lets you email photos in a straightforward process. Corel, however, lacks any online backup service. There are various image export options in PaintShop Pro X4 and they will fit bills for majority of users.

Web content writing is different from print media writing. The write-up style of a newspaper article will not suit the web audience because online reader psychology is different from that of print media readers. You need to follow some basic rules when you write for websites, blogs, newsletters, etc:

• Pay Attention to Grammar, Words, Ideas – Beginning a sentence with “but” is grammatically incorrect, as is beginning with “and” or “yet”. The beauty of web content however is that it does not follow any hard and fast rules of grammar and readers don’t really mind. However, while liberties can be taken, you should maintain some modicum of sense in what you are writing.

Most of how an idea is conveyed depends on your style, and not grammar. For instance “We deliver and this is not just a guarantee, but promise!” is grammatically correct. But to make your idea more effective in a salescopy, something like: “We Deliver! …And, this is not just a guarantee, but a promise!” has more impact.

Use of “its” instead of “it’s” and vice versa, is a common mistake committed by many content writers. When you write “its”, it means ‘possessing of’. For example, “its color is red“. When you write “it’s”, it is the short form of “it is”. For instance, “it’s going to be a long cricket match.” If you mistakenly put “its” in the place of “it’s”, it’s a grammatically incorrect sentence.

Most of us like to use the word “also” a number of times in a long paragraph, but continuous use of “also” can make your content read poor. For example, “he likes to play cricket, and also basketball, soccer, and is also interested in tennis” could be written as “he likes to play cricket, basketball, soccer, and is also interested in tennis”

• Write Short Sentences in Short Paragraphs – Avoid writing long flowery sentences in a web copy. Whenever you write for a website, you should keep your sentences short and include a single idea in one sentence. Instead of a long sentence and multiple ideas, you can use bullet points to list down and explain a complicated topic.

Web users generally scan sentences and if you write a long sentence combining ideas separated by 2-3 commas, the sentence is tough to scan. If you want to contradict an idea you have presented in the previous sentence, start the next sentence with “however”. Same is applicable for “and” use as well. If you want to continue an idea presented in a preceding sentence, begin the next sentence supporting that idea. There is no need to put an “and” in between.

Of course, if you are writing an online story, you can use long sentences and paragraphs, because you can expect people to actually read your content and not scan through it. So ultimately, it all boils down to what you are writing and to serve what purpose.

Remember, content for subjective websites for marketplace/products/services = short sentences and paragraphs while content for descriptive/informative websites = write as you wish.

• Note Capital Use in Headline/Sub-Headlines – The first letter of each word used in a headline/sub-headline should be in capital. However, you don’t need to write prepositions used in a headline/sub-headline in capitals.

To grab a readers’ attention, you should include a main headline and preferably sub-headlines before each new paragraph to give your readers’ an idea about the points you have discussed in the respective following paragraphs.

• Trust Your Eyes. Not Auto Grammar/Spell-Check – When you revise content for grammar/spelling errors, don’t rely completely on grammar/spell-check softwares. What may seem correct to the software may not be correct in reality. For example, in spelling, “can I have a peace of the cake?” and “can I have a piece of the cake?“, the latter is correct. In grammar, “I am eating break fast” and “I am eating breakfast“, the latter is correct.

• Write to Present Information - Online readers expect comprehensive information and facts from your website/blog and not vague ideas. Sentences like, “some people think that font size can affect website design” is generic. However, when you write “according to a survey, 20% web designers in USA feel that font size can affect web design”, you instantly earn the readers’ trust.

• Think before Using Apostrophe – Apostrophe use in content will depend on your target audience. If you are writing for a corporate website, your readers would probably expect “do not” instead of “don’t” and likewise.

• Avoid Acronyms – Avoid acronym use in content unless specified you will be using acronyms for certain words. For instance, NAAC is the acronym for National Assessment and Accreditation Council. If you want to use NAAC in your content, make sure you mention “National Assessment and Accreditation Council (NAAC)” to help readers understand what NAAC stands for the next time it appears in content.

• Don’t Change Your Approach - If you start writing an article in first person; don’t switch to third person midway. For example: “Your graphic design should impress their viewers“. Stick to “Your graphic design should impress your viewers“

• Use Hyperlinks - Use hyperlinks to offer your readers ease of navigation. If you run a web design company, hyperlink the word “website design” in the “about us” page content to the “website design services” page. For example: “We are a web design company offering website design services“

• Avoid Literary Terms – Web users seldom have the time to decipher fashionable or literary meanings. You should avoid similes and metaphors in web content and use simple, direct sentences. For example, avoid metaphors: “his Nile-like eyes looked at me lovingly” or similes: “his eyes were like Nile itself, so blue“. KISS it to “He looked at me lovingly with blue eyes“.

Of course, a lot of your writing style will be determined by what your article is all about and what purpose it will serve.

Web design professionals need to know how to use texture with apt design elements in a web page to make it stand out. Textures often help key elements in a web page to stand out and draw visitor’s attention to content headings and subheadings. Texture should not be overused in website design as doing so will give a grungy and cluttered look to a website.

Textures should not be confused with patterns as the latter denotes small, tileable graphic design elements. Textures constitute of larger images without repeated designs. Before using texture in website design, a web designer should keep in mind that it should not be used without a purpose. Design needs to be used for a purpose or else it cannot succeed with target viewers.

When used simply, textures segregate website content from other elements. It directs user’s attention to important content in a web page. Texture can also be used to split content into sections. This is not to say other elements of content segregation should not be used. Texture can be used to enhance its effectiveness. Sometimes, textures can be used to great effect to add impact to an otherwise bland looking page background.

Web designers should never compromise on content legibility for texture. If a user finds reading some information he needs in a website cumbersome owing to a texture used in background, it defeats the purpose of publishing content. It is also important to use contrasting colours when it comes to using text on textured web page backgrounds.

A web designer also needs to dabble with graphics at times. Instead of searching online for suitable textures for use in client websites, a designer can store custom brush sets in design apps like Photoshop. He can use these in projects later for making various types of textures. There are a number of online tutorials available for creating texture with Photoshop Brushes.

While implementing texture in web design, a web designer needs to ensure that it does not take a toll on page loading and rendering time. Using a nice looking texture that adds to file size and subsequently lengthens page load time does not make sense. Designers need to strike a balance between image optimization and visual quality while using texture in websites.

A web designer also needs to choose logically when it comes to texture application in websites. For instance, selecting a metallic texture for a website that sells wooden furniture does not really look well. However, this same texture would gel well with a site that sells gadgets. Textures should be used to build brand identity for sites and online stores, not to baffle visitors. Usability is as important as good looks, in this context.