Website design is not about displaying your creative skills exclusively, but it also demands for a right balance of logic and practical approaches to attract more visitors. While for many designers and content writers, on page SEO is an evil barrier to their effective content strategy, but as a professional it is important that you understand the significance of SEO and how it can enhance a visitor’s experience.

Change Your SEO opinion

It’s time that you get updated about the new trends in SEO and change your conventional perceptions that keyword stuffing, stilted words and linking are the best effective tactics of SEO. The scenario of web industry has changed for better with Google and SEO coming a long way since the days of those practices.

Google has designed and trained its spiders to think and work like humans, thus ensuring that best meaningful contents highlighted instead of those that try to game the system with user friendly content tricks. Here in this article we have tried to bring for you seven tips about on page SEO that will help you build a highly effective site that is solid and SEO friendly:

1. Use of Primary Keyword Phrases at the Beginning

To avail maximum benefit of SEO techniques, use the primary keyword of your website, i.e. the main topic of the page, at the beginning of the heading title. Google rewards web pages that use its prime keywords in the headline, thus helping readers to find their needful easily.

2. Bold Text Usage for Keywords

Using bold text for keywords is a successful practice that helps both search engines and users to find contents that are relevant and important. It is a good discipline to attract the focus of readers and search engines to the main theme of a web page. But make sure that you do not use too much bold text, as it tends to confuse a reader.

3. Use of Bullets

Using bulleted lists in your webpage content is another effective practice that can help you enjoy beneficial results. It is observed that search engines consider bulleted contents with higher importance, and it is equally applicable with readers as bullets makes readability easier and effortless for them.

4. Keyword Usage in Call to Action Links

Linking relevant keywords with related webpages makes another useful SEO tips that helps alert the reader as well as search engine about the content of the new page. Allow your readers know about the content of the webpage with help of link using keywords so that they can enjoy better navigational experience.

5. Primary Keywords at the Beginning of Meta Titles

Many designers remain indifferent about the meta title of a webpage but as they believe readers don’t see it in general. But as a professional it is important to know that the title tag of a webpage plays a significant role in determining its success in search engines. It not only helps understand the subject or topic of the webpage but also improves the readability of web content.

6. Strong Internal Link

Interconnection of links in webpages makes the new trend in search engine optimization that is making it big in the market. You need to link different web pages in a logical manner so that it becomes easier for readers to search and navigate. Moreover, it also helps in SEO as search engines give more importance and weightage to webpages that exhibit strong internal links.

7. Optimization of Site Images

To avail the best SEO results for your website, optimizing the site images also make an essential need. If the website images are not upto the standard of good usability, you may miss out on good opportunities. Follow the following three guidelines to optimize the site images for better visitor experience:

• Use the Alt attribute for image to convey data and information
• Use keyword in the image title for better optimization
• Make the caption of the image optimized with help of relevant keywords

To create an effective web presence for your company, there’s more to do than just website designing. With marketing being the main aim of every company, achieving a top rank in search engines make an essential need that allows a website to enjoy more flow of traffic. As you try different methods to ensure a good search engine optimization, know that the webpage title makes for a crucial on-site search engine ranking factor that can help you enjoy maximum benefits.

But there are some common mistakes that can hamper your search engine visibility, if not avoided religiously. Read below to know more about web page titles and its five common SEO pitfalls:

What is Web Page Title?

Mostly found at the top of the browser window, the webpage title is assigned in the tag which falls under the tag of an HTML or XHTML document.

Five SEO Mistakes of Web Page Title

Now that we have talked about what webpage title exactly means, let’s know the SEO mistakes that you should avoid to ensure an effective result for your company website:

1. Absence of Title

Search for “untitled document” in a search engine and you will be surprised to see numerous numbers of websites popping up. There are many websites that do not use any ‘title tag’ and thus make it difficult for the search engine to find and index your website. Hence to achieve more customer visits, maintain to provide with a good webpage title.

2. Too Short or Too Long Page Titles

To avail maximum benefits of web page title, make complete use of the number of characters a search engine displays. Do not make your page title too short as it tends to limit the potential page in website ranking. Also make sure not to overdo it as long titles confuse visitors.

3. Keyword Cannibalization

Though used by many SEO consultants to achieve a better search engine ranking, it is suggested to avoid stuffing your web page title with too many keywords or irrelevant keywords. Not only an irrelevant web page drives away visitors but it also violates the rules of search engines.

4. Don’t Use Company Name/ Site Name in All Web Pages
Search engines allow only a certain number of characters to be displayed in the webpage title. While many website owners try using their company name or website name in every webpage title, it is not needed unless it’s a search term that you will help optimize your site better.

5. Duplicate Web Page Titles

Avoid using duplicate web page title for your website as it confuses a search engine in determining which page to display.

Hardly two and a half days at hand and you have to finish the SEO report anyhow. This situation sounds similar, is not it? Most of us have probably faced this kind of situations in our professional careers and wished to have some magic tools so that we can wrap up the work in a jiffy. But sadly enough, there is no magic tool nor there is any shortcut route for carrying out these kind of repetitive tasks. But there are some SEO add-ons that can facilitate your tasks to a certain extent. However, you should not install all of them in your Mozilla Firefox browser because it will make it so heavy that it  will get unresponsive whenever you click onto it. Here in this article, we are going to share some of the best SEO add-ons that can help you to optimize website easily.

SenSEO: – It is a powerful SEO add-on that analyzes a website from search  engine optimization point of view. It tells whether a website fulfills all on-page optimization criteria or not, and gives suggestions how to improve it. Its code is basically based on YSlow extension and here are some of its unique features that you need to check out:

• It checks whether title, meta description and meta keywords are used properly one.
• It gives suggestions on image optimization, URL path, domain name, headlines and more.

SEO Doctor: – This is another highly effective SEO add-on that allows users to analyze a website thoroughly. It comes with a wide variety of features that both the beginners and experienced SEO experts may find useful. With this tool, you will be able to diagnosis a website from the scratch and even, you can fix some common problems without wasting your time.

Foxy SEO Tool: – This is a fabulous SEO tool that offers easy and quick access to different search engines. Moreover, it helps you to analyze a website’s different aspects, more specifically its traffic as it gathers information from different traffic analysis sites such as Compete, Alexa, Quantcast etc.

There is a new feature named Spider Simulator that will let you see how a website appears to search engine crawlers.

SEO & Website Analysis: – It is good for conducting deep and through analysis of a website from both structural and SEO point of view. Here are some of its unique features:

• Alt in Images analysis
• Meta Description recommendation
• Checking whether pages are indexed in Google and Yahoo
• Google Analytics installed or not
• IP number and Country gelocalization
• Analysis of Backlinks
• Readability level

SEO Toolbar :– We would definitely like to recommend this toolbar since it comes with a truckload of amazing features. What makes it popular is that it is highly customizable. You can move it anywhere in your browser. It offers different options for views. You can set it as icons only, page rank only, text only or whatever you want. Here you can shortcut to some of the best keyword research tools such as – Keyword Discovery, SEO Toolkit, Google Adwords keyword suggestion tool etc.

When a site is designed and developed, it is meant to bring proper business to its owner. Mere launching the site is not enough to attract online visitors. Often incorporating search engine friendly features are overlooked. If a site is not properly optimized then it would be difficult to get noticed by your potential customers.

Search engine optimization (SEO) can help to boost a site and achieve commendable position on a search engine result pages. Here are some of the basic ways to use SEO friendly features on your site:

• Use of Bold Tags and Heading: Proper use of heading and bold tags is necessary while designing a website. Bold tags are mainly used to denote the important sections of content to the search engine crawlers.
• Optimization of Image: Search engine bots can not crawl the images used in a website design. So it advisable to use correct and relevant ALT texts.
• Use of External Files for Java and CSS: If all the codes are placed on a web page then automatically it becomes heavier and it can take up much time to download. If an external file is created for websites where Java Script and CSS are used, then it will be easier for a web page to download.
• Title and Meta Description: For every page of a website unique title and meta description are to be used. Often it is seen that same page title and meta description have been added in a CMS based site. But this reduces the value of the site to a search engine.
• Session IDs: If cookies are not available then unique PHPSESSID gets attached with the URL of a web page. This often creates a problem on the search engine. Each time the page is accessed, the search engine takes it as individual web pages and it can mark it as duplicate page. To avoid this problem url_rewriter.tags can be used.
• Canonical URLS: To avoid being marked as using duplicate content it is better to use 301 permanent redirection to the URL that contains www. It advisable to use a site URL as <a target=”_new” rel=”nofollow” href=”http://www.webguru-india.com”>http://www.webguru-india.com</a>

Nowadays, without having a business website, no commercial enterprise can expect to get popularity. This is why, with the passage of time, more and more sites are being launched. In fact, for personal promotion also websites are developed. So, whether it is a personal website or a business website, make sure that your website design is SEO friendly. This is because, it has been observed that SEO website design can easily draw the attention of the online visitors.

Though, in recent times, you will find loads of websites, among them very few are search-engine friendly. This is why; they do not get much traffic and are considered to be useless. However, if you can do some alterations to your web pages you can surely be able to give your site a huge search engine boost. Search engine spiders basically index a site. They can only read the HTML code in your web pages and not the graphics. So, one should not staff his website only with images and graphics. Continue reading ‘How to Make a Web Page More Search-Engine Friendly?’ »

The industry of search engine optimization is now undergoing a transitional stage. The old techniques of getting links, adding Meta tags, following some hackneyed formulas are all, as it seems, loosing their importance. Experts opine that these so-called standard techniques are no longer valued by Google or any other search engines as they are now being practiced by every Internet marketing company. Therefore, SEO industry is now desperately looking for some innovate techniques so that it can wangle itself out from a kind of stagnation that is caused by the practice of same techniques over and over again. Though some people are making a clamor that the importance of SEO is on the wane, the reality is just the very opposite. Lets make a reality check here in this article: Continue reading ‘Have SEO Lost Its Importance?’ »

A nicely designed corporate website has a lot to offer to the business owners. So while planning for a website design, one needs to concentrate on its page layout, color combination as well as flash animations.

It is observed that if your website’s overall design is visually appealing, there remains a possibility to get positive response from the search engines. Sometimes, technologies like JavaScript and Cascading Style Scripts can enhance the search engine’s ability to spider your site. Moreover, if you succeed to adopt effective navigation scheme, you can also expect that your website will get good ranking in the search engine result page. Continue reading ‘How to Plan a Web Design Strategy for Search Engine Marketing?’ »

To get noticed by the search engine crawlers, you need to make your sites search engine friendly. It is possible when you optimize your site for all the major search engines. The benefits of optimizing a site in the proper way can fetch good ranking on the search engine result pages. But earlier it was often seen that flash based websites do not get good ranking in spite they have good content and well optimized.

But nowadays the search engine spiders can crawl the flash based designs on a site. Taking the full advantage of this advancement, we can optimize the flash features used in a site. But it is not an easy task as it sounds. Flash application is quite complex and if you want to incorporate flash technology in your site, make sure to take assistance from professionals. Continue reading ‘Benefits of Optimizing Flash Based Sites’ »

Sorting out relevant result has always been topped in the priority list of the major search engines. Google has somewhat succeeded in generating relevant result by analyzing the content of websites and by updating its algo on regular basis. However, there was still something missing as a large number of users were facing a number of problems while finding out relevant information. Google has been listening to it and has offered a sound solution at last.

No more irrelevant result because Google has rolled out a complete new set of search options that will definitely change the way we use to surf before. This feature, if it becomes popular, will give other search engines a run for their money. Thanks to this latest improvement, now users will be able to specify their query while searching in Google by selecting any of the available options. In reality, integration of these options is nothing but an attempt by Google to shift its attention from other things to what the users want. As this update is going to have a long lasting impact on the domain of search engine marketing, everyone should remain aware of the ins and outs of these options as far as possible.

Here in this article we will take a close look at these new features to find out their immanent impact and how they are going to help you to weed out irrelevant result. Continue reading ‘Google’s Search Option: What Purpose Do They Serve?’ »

Enhancing the performance of a website simultaneously with its design is a tricky task that cannot be achieved without using CSS. Before you opt for designing your website with CSS, you have to remain well aware of its usages and advantages.

What is CSS?
CSS stands for Cascading Style Sheet, which is generally written in HTML or in similar kind of mark up language. It helps designers to use a separate document for defining some crucial designing elements such as fonts, layout, color etc. Therefore, using CSS in a website design can add flexibility and reduce complexities in the designing process, which is beneficial both from the point of view of search engine optimization and website design. This is the reason why every website development company is opting for CSS for smoothening the designing process as far as possible.

First one has to define the CSS rules that will be stored in a different file with the extension .css. After that one has to link that CSS file by adding HTML tags in the source page. There are a number of advantages for separating the designing code, which are discussed below:

Creating Rollover Images With CSS
Previously, complex JavaScript was used for creating rollover images. Now, this long and complex code can affect your website adversely by making it heavy. Another major drawback of JavaScript is that, search engine robot cannot index or crawl JavaScript. Therefore, it will definitely have a negative impact on your website online presence. Continue reading ‘Search Engine Friendly Web Design By Using CSS’ »