Drive Business Growth with Top Digital Marketing Trends in 2021

Yes, the global ad spending has decreased in 2020, but given the financial turmoil that immediately followed the Covid-19 crisis, this downturn is anything but natural. After all, the global pandemic has completely changed the way businesses used to function. However, thanks to the disruption, the world is finally convinced that digital media is the way to go. Some initial hurdles might get you anxious but hang in there if you are eyeing long-term success.

But, have you planned how to strengthen your online presence with digital marketing yet? See, bringing your business to the fingertips of users is no cakewalk. According to the experts on digital marketing services, this entire exercise requires a proper implementation of best practices and utilisation of the latest trends. If it’s been a while you have been looking for these trends, you are finally at the right place! Let us now discuss some trends that are sure to grow in 2021.

Omnichannel marketing

Do you think bringing your business on multiple platforms is what Omnichannel marketing is all about? Not entirely. While tapping into several platforms is an integral part of this marketing approach, it emphasises delivering a unified and seamless experience to the users. It starts right from understanding your customers and personalising your marketing channels to using tools for better engagement and monitoring your progress with the performance metrics. So, you might be on multiple platforms but still remote from striking a meaningful relationship with your audience. And it is Omnichannel marketing that is going to rise in a big way in 2021.

Engaging video content

Creating videos is the best way to get customers hooked to your content and fascinated with your brand. As a matter of fact, 72% of businesses have reported an increase in conversion rates owning to video content. To entertain, and educate your customers, you can create an array of marketing videos ranging from product videos and explainer videos to event videos and user-generated videos. Aside from all these options, we think live video streaming is going to be the lifeblood of your video marketing strategy in 2021. And when combined with the hashtag and influencer marketing, live streaming may help your revenues swell as well.

Voice search optimisation

Introduced as a novelty feature by Google initially, voice search has taken the internet by storm lately. Its popularity can be understood from the fact that 58% of users are now looking for local businesses with the help of voice search. You too want your business to be easily discoverable on Google, don’t you? So, the experts of SEO services always recommend to fine-tune your SEO strategy and optimize for voice search. . Also note that since people are more comfortable in speaking more than typing longer, voice-based searches are in a conversational tone. Consequently, you have to use long-tail and question-based keywords, optimise feature snippets, and create FAQ pages for improving the online visibility of your business for voice search results.

Chatbots interactions

To keep the marketing conversation going for your business, you can fall back upon AL-powered chatbots. Right from collecting customer information to qualifying leads and scheduling sale calls, chatbots are not an impeder but enabler of human interactions in the business parlance. Underpinned on natural language, this automated messaging system can help move your leads faster through the marketing funnel and achieve a higher conversion rate. Also, with chatbots at help, you may focus on the core pursuits of your business in a hassle-free way. Effective in answering almost 80% of standard questions, chatbots can accelerate response time and reduce the overall costs. Sounds convenient, right?

Combating Ad Blockers

According to a study conducted by Hubspot, 64% of customers use ad-blockers because they find online ads to be irritating and intrusive. Moreover, with Apple announcing ad-blocking for iOS 9, marketers and advertisers are worried not without a reason. Thus, to make the most of your marketing investments, you should focus on ad targeting so that your online ads reach the intended audience without falling prey to the ad-blocking applications. Also, you must deploy other alternative marketing strategies like email marketing, content marketing, and influencer marketing for encouraging voluntary content consumption by the end-users. Overall, diversifying your digital media marketing strategy is the only way forward in this ad-blocking era.

Predictive marketing

AI-based predictive analysis is all set to fuel the digital marketing engine for your business. And why not? As a new-age marketing tool, predictive analytics help you gather insights from various data sets and leverage algorithms for identifying future trends. With so many analytics software applications floating on the internet today, you can use the best one to collect data, predict customer behaviour, conduct competitor analysis, personalise content, and for precise result reporting. Seems like a lot of work, doesn’t it? Simply hire an expert on digital marketing services who can assess the effectiveness of your marketing campaign and determine your marketing goals in 2021.

Email marketing

Do you need to bother about email marketing? Yes, definitely. As 73% of millennial users are interested in receiving business information via emails, you need to revamp that neglected email marketing strategy of yours. And when you are working on it, focus sufficiently on personalisation, brand story-telling, mobile-first optimisation, and social media integration. For inspiration, you may follow the top brands like PayPal, Uber, Airbnb, and BuzzFeed that are totally getting the game of email marketing right. Remember that emails enable your business to connect with customers on a personal level and earn their trust in the process. Given these benefits, we do not see email marketing losing its relevance anytime soon.

Local SEO

If you want to liven up your brick and mortar store amid these trying times, you can take help of local SEO. Why is it important, you ask? Optimising your website for local search results means whenever a customer searches with keywords related to your niche, your site is going to show up for the made query. Over time, your business can become a hit among the customers in and around the locality. But for that, you have to get a few things right. Starting from Google’s My Business Account and building local citations to researching location keywords and encouraging reviews from the locals, you must put all efforts together for an impactful result in 2021. If you are not sure which steps to take, make sure to seek assistance from the experienced providers of local SEO services to streamline your business’s market presence.

Final Thoughts – So, there you have got them all – the top digital marketing trends for 2021. To set the ground for a robust online marketing strategy, make sure you take advantage of these trends. Should you need, you can always engage professional help for pivoting your business successfully during these challenging times. All the best for your upcoming endeavours!