Running a successful and well-rounded online business is no easy task. There are lots of things that you need to consider, in order to develop an online shopping cart that easily appeals and engages your target audience. It is important to remember that online shoppers have limited patience, short attention span and you need to make a quick impact with your online store so as to convert the maximum amount of visitors into leads. Provided are some of the things that your online store must include to maximize chances of conversion.
Quick Loading Time
This is a big challenge with majority of online merchants operating their online stores. A fully optimized and speedy online store is what, every person searches for. Even a difference of one or two seconds in page load time can significantly hurt your conversion rate.
Recent studies by Kissmetrics showed that, page abandonment rate can increase by as much as twenty five percent if, it takes around 4 seconds for the page to load fully. Therefore, it is absolutely clear from the study that, page load time is one of the crucial factors that you need to focus on if, you are really concerned about conversions. The speed of your online store can be influenced by different factors like hosting provider, size of images, etc. Thus, you need to pay proper attention to these factors and reduce the page loading time as much as possible so as to drive more customers to your online store.
Deals and Free Delivery
As already stated, people who shop online make their decisions quickly simply because they know, that an alternative is easily available. Therefore, you need some innovative and creative ideas to quickly grab their attention.
‘Free delivery or shipping’ may attract some online buyers however majority of them get attracted towards ‘deals’ or ‘offers’ on various types of items. Positioning some eye-catchy banners or ads with discount prices on a wide range of items, within the home page is a nice way to ensure that visitors stick to your site, increasing chances of making a purchase.
‘Free delivery’ happens to be a favorite among many online buyers. Several customers adjust the minimum price in such a way that, they do not have to pay excessive charges for the delivery of the product. Therefore, you should also make it a point to include a minimum price limitation beyond which the products get delivered absolutely free. This is one of the effective ways of increasing conversions with an online store.
Predicting the type of products to be searched by every customer is almost an impossible task. It is also not a good idea to showcase all the products of your online store within the home page. So, what to do? Well, in that case you can showcase some of the interesting and alluring offers on the home page to gain the attention of the visitors.
If you run an online store that has a wide variety of branded products then, displaying them upfront is also a nice trick to engage your visitors. Not only it makes it convenient for the visitors to know about the type of brands available but, also instills a sense of trust and confidence.
Search Box, Login Box and Shopping Cart
If you take a look at majority of successful online stores operating nowadays, you’ll see that features like search box, login box and shopping are usually available at one place. There are plenty of sites where the shopping cart icon is easily available.
After signing up, the customers can view their current and previous orders as well as receive special discounts and offers on various types of items from different online stores.
A search box is a must if, you run a huge online store so that visitors can easily search for their preferred products by simply typing within the search box.
Social Media Links and Payment Icons
In a world where social media has already made a huge impact, it is a foolish thing to not include social media links within your ecommerce store. Not only it helps you to increase the credibility of your ecommerce online store but, also helps your customers to like, comment and easily share your products with their friends and family. This further strengthens the reach of your brand and enhances its visibility.
Customers from different parts of the country or globe may be visiting your online store and everyone has their preferred choice of payment system. By providing the payment icons within your ecommerce website development, you educate your visitors about the type of payment options available, in advance. You can either include them at the bottom of the page or the top right corner.
Clearly Visible Contact Number
When you run an online ecommerce store, you should be prepared to answer a lot of queries and questions from the people visiting your site. Customers always want to talk to someone in real which is why you should always include your contact number or toll-free number in a highly visible way. Their need to contact you may arise at any time of the day so, having a 24*7 helpline number really helps with the credibility and popularity of your online store.
These are the most basic things that every customer looks for within an online store. In the present day competitive market, you always need to stay alert and focused so as to make your presence felt among the crowd. If you have more such idea, please do share them with us on our comments section.
The CEO of WebGuru Infosystems, Mr. Raju Chakraborty writes from a place of experience on websites, app development, and digital marketing.