Online marketing or online advertisement is a form of marketing that can be done only over the internet. Some examples of online marketing are banner ads, keyword related ads on search engine result pages (SERPs), dynamic ads, online classified ads, blogging, email marketing, social media ads etc.
Online marketing is also known as internet marketing or e-marketing.
What are the advantages?
Types of internet/online marketing and their respective methods of utilization
If I am starting an online marketing campaign, what are the payment models?
Generally, advertisements can be purchased in three ways- CPM, CPC and CPA.
Is there any disadvantage?
Online marketing might have some disadvantages, but it is worth a try due to its tremendous reach, given the increasingly tech savvy consumer base. People are spending a lot of time browsing the net to search for relevant information, suitable products/services, or simply to get connected through social networking. So it’s indeed wise to leverage the internet for boosting your visibility factor. This strategy pays off in the long run for small, medium and even large businesses. However, to get the most out of your online marketing strategies, hire professional online marketers to maximize return on investment.
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