What is a site link? What factors work in getting site links for a website? All these questions often hover over our minds.

Site Links

The links that appear below some websites in the Google search engine results page are known as site links. An algorithm automatically generates these site links from site contents. Google says they “analyze the link structure of your site to find shortcuts.” The site links helps the web visitors to navigate through the web pages in a fast and easy manner.

All websites do not get site links. Even the most renowned companies like GE and eBay have not achieved site link status.

It is indeed a very intricate task to clearly draw conclusions with regard to getting Google’s site links. However, if you are looking for ways to get site links then we may help you learn some basics of the magic. Here are some suggestions that may work out miracles.

Tips to get site links

Google seems to consider certain algo while bestowing site links to a website. In case, the site links displayed on the search engine results page are incorrect then the website may block them. Certain key factors have been highlighted that contribute in receiving site links.

  • Content: The content of a website must be highly interesting and informative. The web visitors must be able to comprehend the content easily and quickly. The body content must contain authentic details with appropriate density of keywords.
  • Link structure:The link structure must be user friendly. The web visitors must be able to navigate through the web pages quickly. The Anchor text and top-level navigation structure have become quite popular these days.
  • Strong Link Popularity: It is very much necessary to have strong internal links as well as external links in a website, as the link popularity of a web page is one of the main factors that help to get site links.
  • Page Rank of Internal Pages:The page rank of a website bears the popularity of the website. In case, the internal pages have high page rank then there is a possibility of getting site links.
  • Volume of Internal page Search Query: The volume of web searches made on a web page is also analyzed by the Google algo. Increasing rate of search queries proves the web page’s popularity and authenticity in the web market.