The pandemic has made many business owners realize and explore the immense potential of online stores in facilitating business growth. This approach will continue in 2022 and beyond. And as more and more businesses enter the eCommerce space, the landscape will become more competitive.
In order to survive in such a competitive realm, it’s important for businesses to offer an innovative and dynamic shopping experience to visitors. Keeping up with the latest web design trends is crucial to ensure the same.
If you are not sure which trend to follow and which to skip, we are here to resolve your doubt. Today, we will walk you through the top eCommerce web design trends that will rule in and beyond 2022. Take a look at these and implement them on your website.
Latest Trends in Ecommerce Website Design
Neutral Background Colour
While bold and vibrant colours have been widely in use for a few years, a neutral colour palette is gradually entering the market. Neutral colours offer a sophisticated outlook that many brands seek to reflect.
Creative web designers play with the neutral colour palette to extend beyond black and white. Beautiful colour tones like cream, steel, taupe, beige, soft blue, teal, brown, grey, coffee, tan, olive, etc. can be used according to the brand aesthetics.
Apart from offering a unique appearance, neutral coloured web design produces a minimalistic outlook – much in demand these days. But remember, minimalism is not simply about colour tones; it is reflected through diverse features of a website. If you want to learn more about minimalistic web design, this blog is a must-read.
The unconventional layout has always managed to grab the attention of the viewers and web designers seek to further experiment with it. Thanks to the multidirectional layout feature, the users may scroll not only up and down but also move forward, backward, and so on.
All these make the site more interactive for the visitors. The result? Better user engagement and a unique brand image. Now, creating a multidirectional layout demands adequate tech expertise. That’s why it’s better to engage professional eCommerce website development services to build a user engaging e-store.
Vertically Aligned Menu Bar
A horizontal menu is quite common in online storefronts. Though it looks and functions great on large screens like laptops and desktops, people accessing the e-store from mobile devices find it troublesome.
As mobile devices are predicted to drive 68% of customers (source: Forbes), web designers focus on making eCommerce websites more mobile-centric. One of the major steps to ensure it is to place a vertical menu.
While a responsive website can feature a horizontal menu on large screens and a vertical one on small screens, web designers may seek to create a uniform website design irrespective of screen size. Vertical menus are highly intuitive and don’t occupy much space. These serve as an efficient guide for the users and help them explore an online store seamlessly.
Website developers constantly look to include elements on any website that enhance user engagement. Micro animations can effectively fulfil this objective while drawing the users’ attention to specific sections of the page.
Here are a few examples of how to integrate micro animations into your e-store. If a product has multiple colour variants, you may consider using a mouseover effect that enables the shoppers to quickly view different colours and designs without having to visit diverse product pages.
Again, you can use micro animation to provide feedback on a specific action. For instance, when a user adds an item to the cart or makes a payment, a micro animation feature may appear to inform that the action is successful. By enhancing user engagement, micro animations encourage the users to spend more time on the website.
Not sure how to integrate micro animations into your e-store? Consider engaging a professional website design company and get it done.
While geometric shapes like grids became a major web design trend in 2020, organic and fluid shapes will dominate the market in 2022. Such shapes involve anything but straight lines. These asymmetrical and winding shapes give a break from the strict and limiting patterns.
Organic shapes effectively break up diverse sections of a website without using harsh angles or lines. Circles, curves, ovals – there are varied shapes to experiment with. The absence of sharp lines signifies smoothness, infinity, movement, and harmony. Thus, such designs inspire a unique carefree and youthful vibe that many eCommerce brands seek to be associated with.
Panorama Product Image View
Offering a hassle-free and seamless user experience is one of the primary concerns of any eCommerce website design. Web designers relentlessly experiment with diverse features to ensure that the users can find everything with nominal actions.
Panorama view is one of the useful web design trends for 2022. Usually, the users have to click on different product images to check a product from diverse angles. With panorama product image viewer, the users can check out the image from numerous angles concurrently.
Leading online stores like IKEA, H&M, Myntra, etc. have already utilized the feature to their benefit. It will encourage more e-store owners to opt for the feature.
With time, personalization has become a crucial aspect in any e-store. As many as 80% of shoppers are likely to shop from an e-store that offers a personalized user experience (source: Epsilon). 2022 will bring further revolution in this sphere. It’s important to deliver a personalized experience on your online store by featuring specific offers and product recommendations based on the potential shoppers’ earlier actions, purchase history, browsing behaviour, demographics, and other personal data.
For instance, if you own an apparel store, you may track the geolocation of an IP address and display product recommendations on the homepage specific to the current weather of the place. This is ideal for e-stores that cater to diverse countries. A user accessing the site from tropical countries may find breezy outfits on the homepage while the one landing on the site from western countries may find warm clothes.
For returning visitors a section designated “recently viewed items” might be helpful. To facilitate cross-selling, you may designate a section “usually bought together”. All these offer a personalized user experience and increase conversions.
From the colour palette to navigation pattern – a wave of transformation is about to hit the realm of eCommerce web design in the coming days. It’s better to be prepared beforehand than fall behind. You may also ready our blog on Top Features to Consider for eCommerce Website Development for further inputs. We hope our tips will help you to create an impressive e-store and set a mark in the industry. However, if you don’t have adequate tech expertise to equip your store with advanced features, hiring a professional website design company will be the best decision.
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