The advent of high-speed 4G mobile networks with reduced latency and mass adoption of smartphones has made online videos highly accessible to consumers. Watching creative video online is visually appealing and extremely enjoyable for consumers, and is a great way to explore products and services before making a purchase.
The effectiveness of mobile video advertising is poised to reach unprecedented heights. Mobile video ad is taking center stage in influencing and enhancing the purchasing process. Audiences are empowered in the way they consume online video content, by either opting to watch the video in its entirety or partly. Online video ads are highly consequential in measuring consumer engagement through ad recall, brand awareness, and purchase consideration.
Online videos are stunning as they provide incredible audiovisual experience for the audience. Videos on Facebook and YouTube engages consumers in a more interactive way that leads to higher view rates and higher conversion rates. Due to massive consumption of videos, brands are opting for more online video ads. Consumers engage more with brand video ads that have a strong human touch, address consumer problems and offer key solutions through their product or services. Additionally, video content featuring animation and dynamic representation of data are informative, persuasive, entertaining, and more effective than reading text content. The potential for videos in branding is powerful.
Leveraging the power of online video marketing through corporate explainer videos is critical for a successful business. Corporates are substantially increasing investment in online explainer videos as they drive brand awareness, enhance product and service consumption, and generate higher business revenue.
A business explainer video produced with a well-thought-out script and engaging visuals, will grab the attention of your consumers immediately, influencing them to stay longer on your web page, which in turn will significantly reduce bounce rate. This will ultimately lead your website to rank high in Google search.
Well made videos help consumers retain information for a long time. Consumers also tend to share their favorite videos on different social media platforms. This promotes word-of-mouth advertising, which is a great way for your business to attract new clients or consumers. Additionally, you can upload your explainer video on YouTube, where it may "go viral", generating enormous views and "likes" in a short time. This can significantly increase your web traffic.
Use explainer videos to showcase the personality of your brand. This encourages consumers to gain a sense of trust in your brand, and the products and services that you offer. Consequently, your business gains repeat clients or consumers, who subsequently may become loyal to your brand.
Using explainer videos for business can be a great way to reach out to customers and excite them about your brand. Corporate explainer videos can help your business in numerous ways:
If you are on the lookout for professional explainer video production services, we can assist you. Our services as an explainer video company in India range from creating informative overview videos to animated explainer video for your business. Depending on the nature of your business, we can guide you through the presentation, look and feel of the video. We have a team of professional graphic designers, multimedia specialists and copywriters, who can create the best possible video to increase your customer reach. We have built our legacy as a high quality and successful business video production company through consistently serving numerous clients around the world for the past 10 years. Leverage our experience and expertise, as you avail our corporate video production services to enhance the brand value of your business. We offer unique video solutions which will generate greater customer engagement, and enhanced brand loyalty.
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