Oct
2011
SEO Website Design – Lower Bounce Rate of Your Site in 4 Easy Steps
Poisted by : WebGuru Under : Flash Design, Web Design, Web Design Company 2 CommentsBounce rate refers to the percentage of people who click on a site and then leave it, without exploring other pages of the website. High bounce rate indicates that the website has failed to retain the interest of visitors for a long period. We discuss few common reasons that can contribute to a high bounce rate.
1. Loading Issues
Web visitors have short attention span. If your website takes excessive time to load, there are high chances that your visitors will move on to other sites. Factors that usually interfere with loading time can include Flash designs, buffering of videos, and large pictures.
To improve bounce rate of a site, a website design company should pay attention to all these factors.
Most people visit sites to find useful information. If your site contains poor quality or duplicate content, it will fail to retain interest of the visitors. To nurture the audience’s curiosity, provide them with valuable content. While incorporating content in your site, consider the following factors.
- Use an attractive headline. Remember that a good title encourages visitors to read rest of the article.
- Provide your audience with relevant and fresh content. Post topics related to latest news and issues.
- Grammar of your articles should be perfect. Correct grammar creates the impression that you possess good knowledge. Readers usually react positively to a well-written article. Ensure that the text of your site has a professional look.
- Web viewers do not have the patience to read huge articles. Therefore, keep your articles short and minimum. Avoid repeating the same information in your articles. Length of the articles should vary between 300-600 words. Do not include slang or abusive words in the text.
- Avoid copying content of other sites at all costs. Post interesting and original ideas. Original content will convince the readers that you are serious about solving their problems and offering useful information.
3. Poor Web Design
Poor website design can contribute to a high bounce rate. Therefore, paying attention to website designing is critical. Ensure that the design is neat and user-friendly. Additionally, consider the following issues.
- Your domain name should be brief. The ideal length of a domain name is 10 characters or less. Additionally, opting for one-word domains can be a great idea. Remember that if viewers have to type a long URL, they may feel frustrated.
- Use a memorable domain name. This will help the users, when they would revisit the site.
- Your domain name should contain words that are easy to spell. If you use words with complicated spellings in your domain name, visitors can land up in any other web page.
- Opt for simple and yet, creative web designs
- To capture interest of the viewers, use an attractive header.
4. Navigation is Important
Navigation can have a strong impact on the bounce rate. Poor navigation will force readers to close your site and explore other sites.
- The navigation system should tell your visitors exactly what to do. This will help them to explore various pages of the website.
- To attract attention of the visitors, highlight the web navigation buttons.
Considering all these issues will help you to lower the bounce rate of your website. Encourage your readers to provide you with feedback. This will help you to understand your flaws and work on them.








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