24 Apr / 2014
Colours play a significant role in establishing brand recognition especially through logo designs. The colours if properly used in a logo can accentuate your brand identity. Brand recognition is actually the consumer’s ability to identify a product or associate it with a brand. When you are dealing with colour in designing logos, having a clear understanding of colours and colour blending is very important. In order to create a brand mark, marketers establish unique brand identity by employing... Read More
05 Nov / 2012
Changing with time is a part of growth, and world famous, long existing companies are well aware of this fact. Not only they adapt latest technologies at workplace and rebuild their corporate strategy, but occasionally they refresh their brand identity by changing the logo design to remain popular forever.
Universal Pictures, the world famous film production company is celebrating its 100th year in film industry this year and to make things memorable, they have come up with a new brand insign... Read More
25 Feb / 2011
In today’s age of marketing, where every company strives hard to create a brand presence for themselves, a professional logo is a must-have that has the power to pave the way to success easily. Hence to stand tall amidst others, every company, be it small or big, ensures that they have a well designed logo that not only represents the company values and essence to its targeted audience but also adds to its corporate identity.
To make your business memorable and distinct in itself, logo design... Read More
24 Sep / 2010
Picture yourself on a bright Sunday morning with a cup of hot black coffee and morning newspaper. You are perfectly at ease with yourself and then you find someone who resembles you. He is your look-alike. You will certainly feel a cold shiver down your spine. The same goes true with the leading corporate organizations when they find with utter surprise that their logos look almost the same with that of another organization. Apart from the legal intricacies, you cannot overlook its negative impa... Read More
14 Sep / 2010
Rebranding is definitely a good practice since it helps you to spruce up the image of your organization. Redesign of logo is certainly one of those widely employed rebranding techniques that have repeatedly been exploited by corporate bodies for giving a refreshing look to their existing brand image. But not every attempt succeeds, there are some glaring examples where the attempts were lambasted and came under fire for not being able to generate anything impressive. Here in this article, we are... Read More
12 Aug / 2010
Creativity plays a prominent role in logo design since it is about creating a brand icon, a public face of an organization so that people can relate easily to it. But as a logo designer, you know how tough it is to generate new and fresh ideas each day so that each logo appears unique. Staying creative throughout the day is a nerve-wracking task but as you are into this field, you need to know how to do it otherwise, you are sure to find yourself in a tough corner. Your clients will definitely n... Read More
23 Dec / 2009
A logo design helps in communicating the marketing message to the intended audience. A logo graphically represents the identity of a company. An effective logo design is required to make it easily recognizable to the present and potential customers.
Before designing a logo for your company you need to decide the requirements and aim of designing it. The nature and work of the company should also be compared before designing it. A graphic designer can draw inspiration from the ongoing logo desig... Read More
19 Oct / 2009
Suppose that it is a bright sunny morning of August, the breeze is blowing gently and you are enjoying a cup of hot tea with your eyes fixed on a box of domino. Suddenly, you might end up pushing one of them and the rest of the thing a rare visual treat. You will notice how the entire structure crumbles down just because of your gentle stroke. First one falls right on the other and then the second, the third and within seconds the entire structure falls flat on the ground. Now, you might wonder ... Read More
18 Jun / 2009
Logo is a graphical element that gives identity to a faceless entity. Since it upholds a positive image of a company and is considered to be a trademark of a business enterprise, it should be designed with care and creativity.
Some of the facts that should be kept in mind while designing a logo are that logo should be supportive to your brand and should aptly go with your business. This is why; for the purpose of developing a business logo design it is always advisable to seek the help of the p... Read More
17 Jun / 2009
Logo is basically a symbol or an emblem that acts as a trademark and identifies commercial brand. In the true sense, it gives recognition to a faceless entity. So, for developing a business logo professional designers should be appointed. However, it may happen that after seeking the help of efficient designers you are not getting good response from the customers. In that case you need to ask several questions. Some of the things knowing which you can determine the effectiveness of your logo are... Read More